Builders: Adding Some Apple to Sales/Leasing Office Marketing!

Have You Heard About the Value of Laptop Tilt?

Did you see one of our earlier blogs talking about How the Apple Store Seduces You with the Tilt of Its Laptops? You can read it here!

Engage your home shoppers with new channels!

Carmine Gallo had written an article for Forbes suggesting that Apple had the tilt designed to encourage customers to adjust the screen to their ideal viewing angle.

In other words, Apple was encouraging consumers to touch!

Apple's Actions as a Differentiator Are Worth Investigating

There's a recent Builder article by John Rampton highlighting Apple's marketing tactics and ways Apple has been able to differentiate itself to become the strong competitor it is through their marketing efforts.

Are there takeaways for sales/leasing offices? Let's take a look at several of the ideas presented:

• Create unique buying channels: Rampton suggests that companies can enhance their marketing efforts by finding new, unique channels that competitors aren't using. Consumers like to explore products, engage and find out information. Rampton suggests marketers should explore ways to make shopping more enjoyable and exciting.
• Think about the user experience: Here, too, Apple goes beyond competitors as they've created unique, exploration-based shopping experiences. Rampton suggests an enhanced user experience creates more loyal customers.

Engage Your Homeshoppers as Soon as They Enter Your Office

Interactive touchscreens engage consumers and provide the unique shopping experience Apple and Rampton suggest meet today's consumer's objectives. You're able to differentiate your business by not only adding technology but using it to enhance the buyer experience.  Interactive floorplans, drag 'n drop furniture, dynamic/real-time sitemaps -- they're all focused on creating a value-unique experience for your home shoppers.

Use technology to enhance the buyer experience

Your home shoppers not only gain the information they're searching for but recognize your brand as forward thinking and offering a unique home shopping experience.  That's the "hyper-focus" that Apple applies to their consumers!

Let's Talk About Adding Some Apple!

CPS' interactive touchscreen product, SalesTouch, is designed to engage home shoppers the minute they walk into the sales office with interesting, useful, emotional images and content. Whether exploring the neighborhood or trying out virtual options (where is the local elementary school? is there an optional den available?) they're finding solutions -- and creating an ownership experience!

Isn't building an ownership experience what home shopping is about? CPS is celebrating 35 years providing engaging, dynamic software solutions for the homebuilding industry. We'll be at IBS2020 in Las Vegas; you can visit us at Booth SU631 or ask us for a one-on-one demo here!

Get Digital Benefits (and then some!) with a Social Media Wall

"You never get a second chance to make a first impression."

Do you recognize that well-known Will Rogers saying? Debbie Wilson-Dewitt suggests, in a recent DigitalSignageToday article, that it makes sense to apply it to digital walls, as well.  

Digital Signage Helps Your Brand Stand Out

Wilson-Dewitt says digital walls are intended to create a strong impression -- and that's consistent with the benefits associated with digital signage.  You're able to capture customer attention immediately and promote your message and content.

A Social Media Wall Engages, Entertains & Starts Conversations, too

Digital Amplifies Visual

Digital signage -- with its captivating color and graphic motion -- is typically a head-turner.  It grabs attention and provides a unique customer experience.

Did you know that a recent I Am Omnichannel study reports that 70% of customers think digital signage is entertaining? 

Social Media Enhances Community

CPS offers Social Media Wall -- a unique, ever-changing combination of digital signage, traditional marketing copy/images and social media content.  The walls offer an engaging focal point at locations that see a lot of traffic such as sales and leasing information centers.

How Can You Take a Wall Up a Notch?

Apart from size, what else needs to be considered when thinking about effective digital signage and a wall?

• Size matters, initially; but content keeps people engaged. That's where social really pays off!
• Walls can greet as well as provide information
• Use walls to communicate and reinforce branding
• Answer questions through wall content and images; it keeps audiences engaged, longer.
• Be Sure the wall is designed for your audience!

Take Advantage of a Value-Add!

Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization will benefit from one. You're able to take advantage of previously developed content, images and messaging -- and present them in a unique, digital format that will attract all sectors of your audience!

Add Something Apple to Your New Home Sales/Leasing Office!

Great article by Carmine Gallo in Forbes, recently, How the Apple Store Seduces You with the Tilt of Its Laptops.

CPS SalesTouch Brings Multisensory to Home Shopping!

Yes, you read that correctly!  Laptop tilt!

Actually, the tilt is designed to encourage customers to adjust the screen to their ideal viewing angle.

In other words, the tilt is encouraging touch! And, not just with the monitor angle but throughout the store.  Apple wants customers to see what is available and to experiment with hardware, apps and websites as a way to learn about their devices.

Gallo suggests interactivity -- what he calls multisensory experience is built into every component of an Apple Store.  Store employees don't demonstrate items; rather, they encourage shoppers to find solutions themselves.  Gallo suggests Apple discovered customers would be more interested in buying, more loyal to the brand by creating an ownership experience!

Our brains, Gallo writes, love multisensory experiences.  The more engaged a customer is, the more likely it is they will engage with your product on an emotional level.

CPS'  interactive touchscreen system, SalesTouch, is all about interactivity.  It is designed to engage home shoppers the minute they walk in the sales office with interesting, useful, emotional images and content.  Whether exploring the neighborhood or trying on structural options, they're finding solutions (where is the local elementary school? where is the optional den located?).

And, just like the Apple store, they're creating an ownership experience!

Isn't that what home shopping is about?  Take a look at some of the interactive presentations we've created for builders and developers in the Case Studies section of our website and ask us how we can help you add interactivity to your offices!