|NOAA 2/2014 Average temp comparison!!|
What might that map suggest to you when marketing your new townhome community? Some parts of the country usually factor in weather but.. who would expect agents in Atlanta, Birmingham, Charlotte or even Myrtle Beach to develop new selling points focused on weather?
We'd suggest go interactive and provide an Advantages of Townhome Living section. Your home shoppers typically look at floor plans and sitemaps; however, they might not focus on all of the advantages your townhomes offer.
You might visually mention: No Shoveling, No Exterior Maintenance, Community Gym Available (no driving at the end of the day!), Community Clubhouse Available (sense of community available here!), Underground Parking (no scraping!) and the like. Maybe another No Shoveling Necessary image could cycle through!
Tongue in cheek? Sure...but, we all know there are all sorts of motivators in the purchase process!