tag:blogger.com,1999:blog-51059226163437887642024-03-13T05:44:42.527-07:00CPS: Solutions for Connectivity"CONNECTIVITY REQUIRES PERSISTENT IDENTITY" -- Join the conversation about home builder sales, marketing and construction & retail operations with the team at Computer Presentation Systems.Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.comBlogger322125tag:blogger.com,1999:blog-5105922616343788764.post-5231528910191639962021-06-07T11:15:00.003-07:002021-06-07T16:24:27.281-07:005 Ways QR Codes Help Homebuilders Level-up New Home Sales<p> <a href="https://www.cpsusa.com/" style="margin-left: 1em; margin-right: 1em; text-align: center;" target="_blank"><img alt="CPS QR Code Brochure for Homebuilders" border="0" data-original-height="300" data-original-width="1140" height="185" src="https://1.bp.blogspot.com/-VbNO5-5IriU/YLqoILj_KbI/AAAAAAAACX0/8Xw_6e8ebWkYkFH_YLcdQl19fuwtPi91QCLcBGAsYHQ/w703-h185/QR%2BCodes%2BBenefit%2BBuilders_1140x300.jpg" title="CPS QR Code Brochure for Homebuilders" width="703" /></a></p><div><h3 style="line-height: normal; margin-top: 0in; text-align: left;"><b><i><span style="font-family: verdana; font-size: small;">Builders and Property Managers Embrace Technology</span></i></b></h3><div><b><i><span style="font-family: verdana; font-size: small;"><br /></span></i></b></div><p style="line-height: normal; margin-top: 0in; text-align: left;"><span style="font-family: verdana;">Homebuilders, who have done remarkably well despite external forces like
a world pandemic and material costs (kudos!), are relying more and more on
technology to level-up their new home sales efforts. As pandemic restrictions
ease, a noticeable addition has emerged in the form of a black and white matrix
barcode: the QR Code.</span></p><p style="text-align: left;"><span style="font-family: verdana;">When scanned with a digital device such as a phone or
tablet, these codes come to life, leading viewers to landing pages populated by
video tours, photo galleries, location information and pricing details.</span></p><p style="text-align: left;"></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><span style="font-family: verdana;">According to <a href="https://scanova.io/blog/qr-code-statistics" target="_blank"><span style="color: #6fa8dc;">Statista</span></a>,</span><span style="font-family: verdana;"> an estimated 11 million American households would scan a QR code in 2020, which was a marked increase from a
previously estimated 9.76 million scans in 2018. The adoption of QR codes by
businesses is now being met with equal acceptance from consumers. Digital
device makers such as Apple and Samsung are including native QR code readers in
their operating systems—confirming that QR codes are poised to explode.</span><span face="Arial, sans-serif" style="color: black; font-size: 11pt;"><o:p></o:p></span></p><p class="MsoNoSpacing"><span style="font-family: verdana;">The seemingly innocuous black and white squares are intelligently designed to not only store
digital details for quick scan and link access, they deliver a number of
additional benefits to
homebuilders and their home shoppers. <o:p></o:p></span></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><b><i><span style="font-family: verdana;">1. Easy Integration and Use</span></i></b></p><p class="MsoNoSpacing"><span style="font-family: verdana;">The generally held belief is that the
addition of new technology is a benefit to business. However, if it isn’t
user-friendly or intuitive for staff and customers to use, it won’t quickly be
adopted. Luckily,
QR codes require <i>no</i> training – just scan and go! And, it’s easy and inexpensive
for builders to integrate the codes on their digital signage, websites and
other marketing collateral.</span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></p><p class="MsoNoSpacing" style="margin-left: 0.25in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><span style="font-family: verdana;"><i style="font-weight: bold;">2.</i> </span><b><i><span style="font-family: verdana;">Provide Immediacy
and Convenience</span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></i></b></p><p class="MsoNoSpacing"><span style="font-family: verdana;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><a href="https://www.cpsusa.com/interactive-tools/interactive-kiosk-salestouch/" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;" target="_blank"><img alt="CPS QR Code Interactive Brochure" border="0" data-original-height="1477" data-original-width="1085" height="320" src="https://1.bp.blogspot.com/-ziZl6cXTzzo/YL5yNvakS-I/AAAAAAAACYE/FkN0ZNZunjsc1xbLAChSMY8-Q6y7T0XVQCLcBGAsYHQ/w235-h320/CPS%2BQR%2BCode%2BInteractive%2BBrochure.jpg" title="CPS QR Code Interactive Brochure" width="235" /></a></span></div><span style="font-family: verdana;">Do you know that “QR” stands for “Quick Response”?
Many people today complete the bulk of their research online and these “Quick
Response” codes put the details they seek <i>immediately</i> at their
fingertips! Interactive QR codes can be designed to easily link to specific websites,
maps, amenities, floor plans and even showcase the greater community and
proximity to desired locations such as parks, schools and hospitals.</span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span><p></p><p class="MsoNoSpacing" style="margin-left: 0.25in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b><i><span style="font-family: verdana;">3. Eco-friendly and
Easily Modified</span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></i></b></p><p class="MsoNoSpacing"><span style="font-family: verdana;">QR codes can be digitally modified and
updated an infinite number of times without requiring a change to QR code <i>graphics</i>.
This leads to reduced waste and need to re-print materials (sales brochures,
business cards, signage) on which codes are included. Home shoppers get details
right on their smart device that they can easily view or share at any time
without having to find a piece of paper! Builders can also design QR codes with
unique and creative colors and designs to align with their overall brand and to
maintain seamless appearance, helping to<span style="background: white;"> bridge the gap between
print and digital strategies.</span></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></p><p class="MsoNoSpacing" style="margin-left: 0.25in; mso-list: l0 level1 lfo1; text-indent: -0.25in;"><b><i><span style="font-family: verdana;">4. Track and Capture
Valuable Analytics</span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></i></b></p><p></p><p class="MsoNoSpacing"><span style="font-family: verdana;">QR codes not only deliver information, they
track valuable data. They can be coded to track location, obtain contact
information, show repeat
engagements and record real-time reactions, all of which can be compiled into
reports that include where, when and with what device a code was scanned. QR codes can also be designed to capture contact information, resulting
in a bank of leads for prospect follow-up and future engagement. To drive sales
office traffic, QR codes can direct home shoppers to an online form to arrange
site visits. <i>Voila!</i> Instant appointment.</span></p><p style="text-align: left;"></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><b><i><span style="font-family: verdana;">5. Enhance Interactive Experiences</span></i></b></p><p class="MsoNoSpacing"><span style="background: rgb(252, 252, 252);"><span style="font-family: verdana;">Dynamic QR codes offer suggestions, options, previews and help
guide prospective buyers along their home shopping journey.</span></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></p><p class="MsoNoSpacing"><span style="font-family: verdana;"></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><a href="https://www.cpsusa.com/interactive-tools/interactive-kiosk-salestouch/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img alt="CPS QR Code Brochure on SalesTouch" border="0" data-original-height="1140" data-original-width="1375" height="265" src="https://1.bp.blogspot.com/-eZbMCvxPRoc/YL5sHHVuARI/AAAAAAAACX8/6yDPzTWHYakvT3pkUTSfmCpDCrVk-8j3QCLcBGAsYHQ/w320-h265/CPS%2BQR%2BCode%2BBrochure%2Bon%2BSalesTouch.jpg" title="CPS QR Code Brochure on SalesTouch" width="320" /></a></span></div><span style="font-family: verdana;">The
cornerstone of CPS’ suite of interactive solutions is <a href="https://www.cpsusa.com/interactive-tools/interactive-kiosk-salestouch/" target="_blank"><b><i><span style="color: #6fa8dc;">SalesTouch</span></i></b></a><b><i>,</i></b> a powerful and dynamic sales and marketing presentation
used both online and in sales and leasing offices across the country. To
further enhance an already compelling experience, CPS has added the new <b>QR
Code Brochure</b> which integrates directly onto the </span><span style="font-family: verdana;">SalesTouch<b><i> </i></b>interactive kiosks. Home shoppers scan
the unique QR code to get ‘whisked away’ to an interactive brochure—<i>no
touching required!</i></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span><p></p><p class="MsoNormal"><span style="font-family: verdana;">The brochures give visitors information at
their fingertips including floor plan views & interactive options, as well
as a community details page, a community site map with homesite availability
and an included features list. They could also include links to other
communities or properties to help with cross-selling efforts! To see how CPS’ <b>QR
Code Brochure</b> has been integrated in a real-world scenario, click this <a href="https://qrco.de/DRBGroup_DRBCoastal_Hawthorne" target="_blank"><b><span style="color: #6fa8dc;">link</span></b></a><b> </b>which will transport you to a <a href="https://www.danryanbuilders.com/" target="_blank"><span style="color: #6fa8dc;">Dan Ryan Builders’</span></a></span><span style="font-family: verdana;"> DRB Coastal community.</span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><span style="font-family: verdana;">For over 35 years, Computer Presentation Systems (CPS) has helped shape
how homebuilders and property managers avail modern technology to simplify and
improve everyday tasks and elevate overall experiences. QR codes are one of the
latest contactless technology integrations adding another level of convenience
to user experiences—while keeping germs at bay.</span></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><span style="font-family: verdana;">Home shopping continues to
scale in intensity as the summer months near and as we emerge from our shared
pandemic slumber. Prospective buyers are on the hunt for new places to set
roots and any edge homebuilders can provide ultimately eases burdens associated
with home shopping. QR codes offer visually engaging and information-filled
experiences that leverage new technology enhancements that have become native
to the most used digital devices!</span></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><span style="font-family: verdana;">How
are you engaging home shoppers with technology? If you’re a homebuilder or property
manager interested in leveling-up your new home sales or leasing efforts,
contact CPS to learn how our <a href="https://www.cpsusa.com/interactive-tools/" target="_blank"><span style="color: #6fa8dc;">suite of interactive solutions</span></a> can help!</span></p><p class="Default" style="line-height: normal; margin-top: 0in; tab-stops: 28.0pt 56.0pt 84.0pt 112.0pt 140.0pt 168.0pt 196.0pt 224.0pt 3.5in 280.0pt 308.0pt 336.0pt 364.0pt 392.0pt 420.0pt 448.0pt;"><span style="font-family: verdana; font-size: x-small;">#newhomesales #interactive #engagement #technology</span></p><span style="font-family: verdana;"></span><p></p></div>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-18703514143728796802021-04-30T17:53:00.017-07:002021-05-04T19:55:58.182-07:00Personalize the Experience and Spark Your Home Shoppers’ Imaginations with CPS’ PlanViewer<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://www.cpsusa.com/interactive-tools/planviewer/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="PlanViewer Web Floor Plans" border="0" data-original-height="300" data-original-width="1140" height="184" src="https://1.bp.blogspot.com/-MnxBlPEdmzY/YJHTm-1ddgI/AAAAAAAACV4/F2UOBmjp6DoZ5I7cmnxV1zAiAYucTcVlgCLcBGAsYHQ/w708-h184/PlanViewer_Home_Imagine_1140x300.jpg" width="708" /></a></div><div style="text-align: center;"></div><br /><p></p><p><span style="font-family: verdana;"></span></p><h3 style="text-align: left;"><b><span lang="EN" style="font-size: 12pt;"><span style="font-family: verdana;">Web Floor Plans: A New Addition to the Interactive Sales
& Marketing Solutions Suite</span></span></b></h3><p><span style="font-family: verdana;">W<span lang="EN">e’re proud to announce </span><span><a href="https://www.cpsusa.com/interactive-tools/planviewer/" target="_blank"><span lang="EN" style="color: #6fa8dc; mso-ansi-language: EN; mso-themecolor: text1;"><b style="background-color: white;">PlanViewer</b></span></a></span><span lang="EN">, our </span><span lang="EN">latest offering in a suite of interactive technology solutions that helps builders
and developers offer home shoppers a more personalized, tech-forward
experience.</span></span></p><p class="Body"><span lang="EN"><span style="font-family: verdana;">The
timing couldn't be better. Even before the pandemic, the trend for virtual
homebuying was on the rise. Our ability to pivot—an overused but very relevant
word in these times—allowed us to design a solution for builders to engage more
with shoppers now and moving forward. In other words, virtual home shopping and
buying aren’t going away when the pandemic officially ends.<span style="font-size: 12pt;"><o:p></o:p></span></span></span></p><p class="Body"><span lang="EN"></span></p><p class="Body"><span lang="EN"><span style="font-family: verdana;">As
part of our research—research that helped drive the design and capabilities of
PlanViewer—we learned that a whopping <b>97% of homebuyers use the internet to
search for new home options.</b><sup> </sup>Meanwhile, consumer purchasing
behaviors are accelerating online due to the pandemic while the high-demand
real estate market doubles down on the immediate need for technology solutions
like PlanViewer, making home shopping and floor plan personalization simpler (and
more important) than ever.<o:p></o:p></span></span></p><p class="Body"><span style="font-family: verdana;"><span lang="EN"></span></span></p><h3 style="text-align: left;"><span lang="EN"><b><span lang="EN"><span style="font-family: verdana; font-size: medium;">Features You and Your
Home Shoppers Will Love 💙</span></span></b></span></h3><p style="text-align: left;"></p><p style="text-align: left;"></p><ul style="text-align: left;"><li><span style="font-family: verdana;">Offers </span><b style="font-family: verdana;"><i>interactive floor plans</i></b><span style="font-family: verdana;"> to help </span><span style="font-family: verdana; text-indent: -0.25in;">home
shoppers visualize and customize structural options </span><span style="font-family: verdana; text-indent: -0.25in;">on
their favorite plans.</span></li></ul><ul style="text-align: left;"><li><span style="font-family: verdana;">Allows home shoppers to create a desired home plan at
their convenience, then arrive at the sales office as more prepared and
qualified buyers.</span></li></ul><ul style="text-align: left;"><li><span style="font-family: verdana; text-indent: -0.25in;">Updates structural options in </span><i style="font-family: verdana; text-indent: -0.25in;">real-time</i><span style="font-family: verdana; text-indent: -0.25in;"> as they’re
selected, creating a hands-on, immersive experience that helps inform and motivate
purchase decisions.</span></li></ul><ul style="text-align: left;"><li><span style="font-family: verdana;">Provides
drag and drop virtual furniture placement that sparks imagination and helps
home shoppers visualize living in the space they’re creating online.</span></li></ul><ul style="text-align: left;"><li><span style="font-family: verdana; text-indent: -0.25in;">Includes email capability so home shoppers can view
& share their plan, selected options and elevation — and you
collect prospect information.</span></li></ul><p></p><p></p><h3 style="text-align: left;"><span lang="EN"><b><span lang="EN" style="mso-ansi-language: EN;"><span style="font-family: verdana; font-size: medium;">Easy
to Implement – Easy to Use </span></span></b></span></h3><p class="Body" style="text-align: left;"><span lang="EN"><span style="font-family: verdana;"></span></span></p><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody><tr><td style="text-align: center;"><span style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><a href="https://www.cpsusa.com/interactive-tools/planviewer/" target="_blank"><img alt="PlanViewer Interactive Floor Plans" border="0" data-original-height="534" data-original-width="800" height="214" src="https://1.bp.blogspot.com/-1c9i54e75Bk/YJHopJZBBhI/AAAAAAAACWA/hO77Ot30fJEllyT2W58IWaadEoqHDbGNwCLcBGAsYHQ/w320-h214/CPS_PlanViewer2_crop.jpg" title="PlanViewer Interactive Floor Plans Spark Home Shopper Imagination" width="320" /></a></span></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="font-family: arial; font-size: x-small;"><a href="https://www.cpsusa.com/interactive-tools/planviewer/" target="_blank">PlanViewer Interactive Floor Plans<br />Spark Home Shopper Imagination</a></span></td></tr></tbody></table><p></p><p><span lang="EN"><span style="font-family: verdana;">PlanViewer
is designed to be <i>easily implemented</i> directly into the builder’s or </span></span><span lang="EN"><span style="font-family: verdana;">developer’s website. It keeps the process consistent via templated designs, yet
remains <i>flexible enough</i> to include all available plans or only the most
popular structural options. </span></span></p><p></p><div style="text-align: left;">
<p class="Body"><span style="font-family: verdana;">Every
floor plan receives a single URL, so web teams can seamlessly integrate PlanViewer
onto company or community websites using iFrames. The responsive technology is
viewable 24/7 from any desktop or mobile device with <i>scalable views</i> so shoppers
can zoom in for a closer look at their home creation.</span></p>
<p class="Body"><span style="font-family: verdana;">PlanViewer can be used as
a stand-alone product, </span><span style="font-family: verdana;">or it can be an
excellent add-on to other CPS staples you might already have in your stable,
such as your <a href="https://www.cpsusa.com/interactive-tools/interactive-kiosk-salestouch/" target="_blank"><span style="color: #3d85c6;">interactive sales presentations</span></a> or <a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/" target="_blank"><span style="color: #3d85c6;">web-integrated sitemaps</span></a>.</span></p>
<p class="Body"><span style="font-family: verdana;"><span lang="EN">For
more </span><span lang="EN">information on PlanViewer </span><a href="https://www.cpsusa.com/interactive-tools/planviewer/" target="_blank"><span lang="EN" style="color: #3d85c6;">visit here</span></a><span lang="EN"> or </span><a href="https://www.cpsusa.com/contact-cps/" target="_blank"><span lang="EN" style="color: #3d85c6;">contact us here</span></a><span lang="EN">. We’d love to tell </span><span lang="EN">you more about our newest product!</span></span></p></div><span><a name='more'></a></span>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0Rancho Cordova, CA, USA38.5890723 -121.302728-18.093291591440618 168.384772 90 -50.990228tag:blogger.com,1999:blog-5105922616343788764.post-59784359338725804812021-03-29T12:40:00.025-07:002021-04-15T13:52:26.602-07:00Let’s Be Clear: Home Shoppers Need Transparency <p></p><div class="separator" style="clear: both; text-align: justify;"><a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img alt="CPS SiteViewer: Home Shoppers Need Transparency" border="0" data-original-height="300" data-original-width="1140" height="186" src="https://1.bp.blogspot.com/-3REwtQTBv1Y/YHiW3khWO8I/AAAAAAAACVU/AUf2EMXKfXIT7YMHOL1-pOLeYPHYv0hJQCLcBGAsYHQ/w709-h186/CPS_SiteViewer_Home-Shoppers-Need-Transparency_1140x300.jpg" title="CPS SiteViewer: Home Shoppers Need Transparency" width="709" /></a></div><span style="font-family: verdana;"><br /></span><h3 style="text-align: left;"><span style="font-family: verdana;"><span>Is that what I ordered?</span></span></h3><p style="text-align: left;"><span style="font-family: verdana;">Picture this: You’re
hungry and pop into a nearby restaurant to grab lunch. You’re browsing the menu
on the wall behind the counter. It’s full of mouth-watering dishes that look so
delicious it’s hard to choose your order. You settle on something, pay the cashier,
and grab yourself a seat. Your stomach is growling as you wait anxiously for
your meal to arrive. You’re ready to gobble up every bite.</span></p><p style="text-align: left;"><span style="font-family: verdana;">Then your plate is
plopped down in front of you. It’s an unseemly mishmash that loosely resembles
the meal from the photo. Suddenly, your stomach growls turn into full-body
frustration.</span></p><p style="text-align: left;"><span style="font-family: verdana;">You wonder to
yourself, “Why does the picture always look so much better than the real thing?!”</span></p><div><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;">Your appetite has
subsided. Since you already paid, you begrudgingly take a few bites,
underwhelmed by the whole meal. Most of it stays on the plate untouched. You
leave. And you probably won’t be back.</span></p><p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><o:p></o:p></span></p>
<p class="MsoNormal" style="text-align: left;"><span style="font-family: verdana;"><i>The sad reality is
that this happens every day, for many customers, across virtually every
industry.</i></span></p><h3 style="text-align: left;"><b><span style="font-family: verdana; font-size: medium;">Customers crave
transparency.</span></b></h3><p class="MsoNormal"><span style="font-family: verdana;">They crave it like
they crave a great meal at the end of a long day. In fact, <a href="https://www.zdnet.com/article/9-out-of-10-consumers-will-stop-purchasing-from-brands-that-lack-transparency/" target="_blank">9 out of 10 customers</a> will stop purchasing from a brand that
lacks transparency. In home shopping, the same notion is true. <i>Transparency
matters now more than ever,</i> especially with the limitations of physical
distancing and the rise of virtual home tours. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">Our product <a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/" target="_blank"><b>SiteViewer</b></a> creates more transparency in the home shopping process. It’s an
interactive web solution that allows home shoppers to view homes and community
details, and it’s proven to work wonders for homebuilders and sales offices,
even more so now that person-to-person contact is still limited.</span></p><p class="MsoNormal"><span style="font-family: verdana;"><o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">Builders and
leasing agents can stop worrying about losing out on valuable leads because
<b>SiteViewer</b> offers <i>real-time updates</i> – so the customer is always aware of the
latest availability, pricing, amenities, floor plans, elevations and more. It
removes the guess work for customers, allowing them to successfully make a
choice on their new home and rest assured that what they’re investing in is
reliable.</span></p><h3><span style="font-family: verdana; font-size: medium;">What you see is what you get.</span></h3><p class="MsoNormal"><span style="font-family: verdana;"></span></p><div style="text-align: left;"><span style="font-family: verdana;"><a href="https://1.bp.blogspot.com/-tRzitykp0qw/YHigJo7PHnI/AAAAAAAACVc/a9C3x8AY5xoywDQosJO3ujKHxQ1DwlOFACLcBGAsYHQ/s1040/CPS_SiteViewer_Desktop_Neal_Avalon_Featured_v2.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="CPS SiteViewer" border="0" data-original-height="828" data-original-width="1040" height="319" src="https://1.bp.blogspot.com/-tRzitykp0qw/YHigJo7PHnI/AAAAAAAACVc/a9C3x8AY5xoywDQosJO3ujKHxQ1DwlOFACLcBGAsYHQ/w400-h319/CPS_SiteViewer_Desktop_Neal_Avalon_Featured_v2.jpg" title="CPS SiteViewer" width="400" /></a></span></div><p style="text-align: left;"><span style="font-family: verdana;">That’s what you can
expect when <b>SiteViewer</b> is in the mix, and it’s a motto every company
should believe in when it comes to transparency. Having the best software that
effortlessly allows you to show off your product is important, but it’s not the
only component of a transparent shopping experience. <i>Every facet of your brand should amplify
your commitment to transparency.<o:p></o:p></i></span></p><p></p><p class="MsoNormal"><span style="font-family: verdana;">Another way to
promote transparency is through social media. <a href="https://sproutsocial.com/insights/data/social-media-transparency/" target="_blank">According to recent research</a>, 86% of people think transparency is more
important than ever before, while 81% of people think social media has
increased transparency accountability for businesses. Just as important, 73% of
customers are willing to pay more for products that guarantee total
transparency. </span></p><p class="MsoNormal"><span style="font-family: verdana;"><o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">Combining a
transparent social media strategy with a web-based software solution like <b>SiteViewer</b>,
businesses can <i>build long-standing
trust with customers.</i> That’s the
ultimate goal: conveying a level of transparency that fosters trust. Once a
customer trusts a business, they’ll feel more comfortable making a purchase.</span></p><p class="MsoNormal"><span style="font-family: verdana;"><o:p></o:p></span></p><h3 style="text-align: left;"><b><span style="font-family: verdana; font-size: medium;">Give the
customer what they want.</span></b></h3><p class="MsoNormal"><span style="font-family: verdana;">Whether it’s a new
home or a quick lunch, customers want to know that the investments they make
turn out <i>exactly as they expected.</i> Businesses can spare themselves negative
reviews, lost leads, customer confusion, and other factors that affect ongoing
sales when <i>transparency is
prioritized and valued.</i></span></p><p class="MsoNormal"><b><i><span style="font-family: verdana;">Transparency, truth
and trust: These are the ingredients that make up any customer’s balanced daily
diet. How is your business satisfying that hunger?</span></i></b></p><p class="MsoNormal"><o:p></o:p></p><p class="MsoNormal"><span face=""Calibri",sans-serif" style="font-size: 12pt; mso-ansi-language: EN-US; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span></p><p class="MsoNormal"><o:p></o:p></p><p></p></div>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-53613523269117191462021-02-26T12:20:00.003-08:002021-03-25T12:29:25.785-07:00Technology That Gives Home Builders More Time<p> <a href="https://www.cpsusa.com/homebuilder-software/fieldcollaborate/" style="margin-left: 1em; margin-right: 1em; text-align: center;" target="_blank"><img border="0" data-original-height="300" data-original-width="1140" height="209" src="https://1.bp.blogspot.com/-ZDJeM2TIGQo/YFvDj1q1Y1I/AAAAAAAACVA/n91jMvRx1VccISyD6JG0PZ5UEqA9_ZdFgCLcBGAsYHQ/w797-h209/CPS_FieldCollaborate_Tech%2BGives%2BBuilders%2BMore%2BTime_1140x300.jpg" width="797" /></a></p><h3 style="text-align: left;"><b><span style="font-family: verdana; font-size: medium; mso-ansi-language: EN-US; mso-bidi-font-style: italic; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;">Humans get stuck in cycles.</span></b></h3><div><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-style: italic;">Wake up. Brush your teeth. Change your clothes.
Work. Eat. Go to sleep. Rinse and repeat.<o:p></o:p></span></p>
<p class="MsoNormal"><span style="font-family: verdana;">Any time we fall into a habit or pattern, we start conditioning
ourselves to think, “Well, that’s just how it is.” <i>When we get complacent with
“the way things are,” we stop optimizing for success.</i></span></p>
<p class="MsoNormal"><span style="font-family: verdana;"><span face="Arial, sans-serif">Construction is an industry that’s notoriously slow
to change. In fact, </span><a href="https://www.marketwatch.com/story/the-construction-industry-has-a-productivity-problem-and-heres-how-to-solve-it-2017-03-04" target="_blank"><span face=""Arial",sans-serif" style="mso-bidi-font-style: italic;">productivity in construction has been on a steady decline</span></a><span face="Arial, sans-serif"> since the 1970s simply because more time is being spent on non-value-adding
work. </span></span><span style="font-family: verdana;">The construction industry also tends to <i>underinvest in technology.</i></span></p><p class="MsoNormal"><i><span face=""Arial",sans-serif" style="font-size: 11pt;"><o:p></o:p></span></i></p>
<p class="MsoNormal"><span style="font-family: verdana;">One of the simplest and most effective ways of
improving construction management is by finding more time. After all, it’s long
been said that time is the most valuable resource. What would you do if you had
more of it?</span></p><h3 style="text-align: left;"><b><span style="font-family: verdana;">Take back your time with technology. </span></b></h3><p class="MsoNormal"><span style="font-family: verdana;">We developed </span><a href="https://www.cpsusa.com/homebuilder-software/fieldcollaborate/" style="font-family: verdana;" target="_blank"><b>FieldCollaborate</b></a><span style="font-family: verdana;"> not to create more time – <i>but
to give time back to you.</i> </span><span style="font-family: verdana;">FieldCollaborate, a software solution for
residential homebuilders, includes construction management tools like
scheduling, vendor and buyer portals, punch item management, safety assessments
and more. It’s 24/7 cloud-based access allows anyone on your Team to collaborate
whenever and wherever, from field managers and corporate staff to vendors and even
homebuyers.</span></p><p class="MsoNormal"><span face=""Arial",sans-serif" style="font-size: 11pt; mso-bidi-font-style: italic;"><o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">We know what you’re thinking: "</span><i style="font-family: verdana;">Now I have to learn another new program?"</i></p><p class="MsoNormal"><span style="font-family: verdana;">Valid point! When time is already in low supply,
who wants to spend more of it adopting new software? But it’s extraordinary how
a <i>small time investment </i>with FieldCollaborate can <i>save weeks of time in the
long run.</i></span></p><p class="MsoNormal"><span style="font-family: verdana;">Our client <a href="https://www.homesbytaber.com/" target="_blank">Homes by Taber</a> took the leap of faith.
This Oklahoma City single-family production builder implemented
FieldCollaborate for their entire Team and </span><a href="https://www.cpsusa.com/wp-content/uploads/2020/01/CPS_FieldCollaborate_HomesByTaber_CaseStudy_Jan2020.pdf" style="font-family: verdana;" target="_blank">reported astounding results</a><span style="font-family: verdana;">. Homes by Taber
reduced their cycle time by 28%, which amounted to a savings of 45 days.</span></p><p class="MsoNormal"><span style="font-family: verdana;">45 days! That’s a month and a half of time they get
to spend being more productive and picking up more work. Year over year,
they’ve been able to grow another $10 - $12 million because FieldCollaborate
helps them build houses faster.</span></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/0PMyC6-mH4w" width="320" youtube-src-id="0PMyC6-mH4w"></iframe></div><p class="MsoNormal"><span style="font-family: verdana;">This isn’t a one-time success story. We see the
benefits of FieldCollaborate with every client. No matter the size of your
company, FieldCollaborate scales with you. It can be implemented today, start
saving you time tomorrow, and <i>help grow your business more efficiently for years
to come.</i></span></p><h3 style="text-align: left;"><b><span style="font-family: verdana;">More time, more productivity, more money. </span></b></h3><p class="MsoNormal"><span style="font-family: verdana;">When we get our time back, we realize how valuable
it truly is. When we realize the value of time, we spend it in more productive
ways. When we spend time more productively, we have more opportunities for
increasing revenue.</span></p><p class="MsoNormal"><span style="font-family: verdana;"><i>Now that’s a cycle we can get stuck in.</i></span></p></div><br /><p></p>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-70574736173496930372020-10-23T12:42:00.017-07:002020-11-03T14:51:21.526-08:00Why Builders Should Maximize Post-Sale Customer Service<p> <a href="https://1.bp.blogspot.com/-3Lk_ypfIKlY/X5sZO6AtwAI/AAAAAAAACQo/qOLsNaWkABQwlaABTpIm7A7A6mOa0N61QCLcBGAsYHQ/s1140/CPS_WarrantyWatcher_Post_Sale_Customer_Service_1140x300.jpg" style="clear: left; display: inline; margin-bottom: 1em; margin-right: 1em; text-align: justify;"><img border="0" data-original-height="300" data-original-width="1140" height="230" src="https://1.bp.blogspot.com/-3Lk_ypfIKlY/X5sZO6AtwAI/AAAAAAAACQo/qOLsNaWkABQwlaABTpIm7A7A6mOa0N61QCLcBGAsYHQ/w879-h230/CPS_WarrantyWatcher_Post_Sale_Customer_Service_1140x300.jpg" width="879" /></a><br /></p><h3 style="text-align: left;"></h3><h3 style="text-align: left;"><span style="font-family: verdana; font-size: medium;"><i>A homebuyer’s
journey continues long after the sale closes.</i></span></h3><p class="MsoNormal"><o:p></o:p></p><p class="MsoNormal"><span style="mso-bidi-font-style: italic;"><span style="font-family: verdana;">In a year like 2020
where everyone is thrust into uncertainty and ever-changing events, people
crave sustainability. Longevity. Something that will endure. For larger
investments like a new home, builders often believe the product alone will
provide long-standing satisfaction. But it’s important to understand that the
best service provided to customers doesn’t end when the sale is final.<o:p></o:p></span></span></p>
<p class="MsoNormal"><span style="font-family: verdana;">We believe in the
power of every customer’s journey. In many cases, that journey concludes
at the close of a sale. Home ownership is a different story. The signing of a
new home is the start of a new phase in the buyer-seller relationship.
Warranties are one of the only ways builders maintain a relationship with
homeowners post-sale, but the process of navigating warranties can leave
homeowners feeling helpless and builders feeling stressed. This is one of the
many reasons why we created <a href="https://www.cpsusa.com/homebuilder-software/warrantywatcher/" target="_blank"><b>WarrantyWatcher</b></a> – a cloud-based software with 24/7 access
for builders and homeowners that streamlines new home warranties and customer
service requests.</span></p><p class="MsoNormal"><span style="font-family: verdana;"></span></p><h3><span style="font-family: verdana; font-size: medium;"><b><i>Homebuyers could be your best brand ambassadors for future sales!</i></b></span></h3><p class="MsoNormal"><span style="font-family: verdana;">Maintaining
post-sale communication with homebuyers is critical for builders. Responsive
customer service not only </span><a href="https://www.entrepreneur.com/article/319525" style="font-family: verdana;">increases repeat business</a><span style="font-family: verdana;"> by 60 to 70 percent, it helps expand the probability for referrals as
well. When customers have a positive experience, they are likely to spread that
experience via word of mouth to </span><a href="https://www.slideshare.net/ekolsky/cx-for-executives" style="font-family: verdana;">an average of six people</a><span style="font-family: verdana;">. It’s long been known that the cost of
retaining customers is far less than the cost of acquiring new ones, so when
customer service makes a positive impact, your existing customers become your
best brand ambassadors for future sales!</span></p>
<p class="MsoNormal"><span style="font-family: verdana;"><b>WarrantyWatcher </b>is
our way of making post-sale customer service simpler for homebuilders. Once in
the portal, homeowners can easily submit and view the status of their work
requests, and all work orders are tracked from end to end with full
transparency. Vendors are also able to access the portal at any time, helping
them get to work quickly and efficiently. <b>WarrantyWatcher </b>allows documents,
photos and files of any type to be submitted as needed. Simply put, it’s an
easy-to-use system that makes homeowners more confident in their purchase,
keeping them happy for the long haul. </span></p>
<p class="MsoNormal"><span style="font-family: verdana;"></span></p><h3 style="text-align: left;"><b><i><span style="font-family: verdana; font-size: medium;">Builders benefit
from a modern, reliable and durable new home warranty solution.</span></i></b></h3><p class="MsoNormal"><span style="font-family: verdana;">We introduce
<b>WarrantyWatcher </b>to builders that want to give homeowners a modern, reliable and
durable solution for managing their new home warranty. No more drafting e-mails
and leaving voicemails, no more playing phone tag – everything is managed
through the <b>WarrantyWatcher </b>portal and accessible via computer, tablet and
smartphone. The user-friendly software keeps homeowners satisfied, which
continues to amplify the selling power of the builder. Even emergencies that
are traditionally taxing to manage can be tracked and handled in real-time
through <b>WarrantyWatcher</b>.</span></p><p class="MsoNormal"><span style="font-family: verdana;">Learn more in our <a href="https://youtu.be/QmgLbit9aVk" target="_blank">video</a>:</span></p><p class="MsoNormal"><span style="font-family: verdana;"><br /></span></p><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" height="266" src="https://www.youtube.com/embed/QmgLbit9aVk" width="320" youtube-src-id="QmgLbit9aVk"></iframe></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div><p class="MsoNormal"><span style="font-family: verdana;">Homeowners are
smart. They know when customer service quality is outstanding or poor. Offering
a warranty is important, but helping customers understand how to benefit from
their warranty is pivotal. </span><b style="font-family: verdana;">WarrantyWatcher </b><span style="font-family: verdana;">will eliminate concerns or tensions
you’ve dealt with in the past related to the warranty process. Customers will
feel like their warranty means something, versus just being an add-on that they
struggle to understand in the overall picture.</span></p>
<p class="MsoNormal"><span style="font-family: verdana;">When you enhance
post-sale customer service with <b>WarrantyWatcher</b>, you’ll notice how much of a difference
it makes with existing and future homeowners – and your bottom line. The
warranty experience you provide to one homeowner could result in your next sale
with a new customer!</span></p><p></p>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0Rancho Cordova, CA, USA38.5890723 -121.30272810.278838463821153 -156.458978 66.899306136178836 -86.146478tag:blogger.com,1999:blog-5105922616343788764.post-44267684146159316492020-09-25T10:23:00.002-07:002020-11-03T14:52:56.806-08:00Finding Your Midas Touch in the Era of Physical Distancing<p></p><h3 style="text-align: left;"><i><span style="font-size: medium;"><div class="separator" style="clear: both; font-family: Arial, sans-serif; font-weight: bold; text-align: justify;"><a href="https://www.cpsusa.com/" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="300" data-original-width="1140" height="220" src="https://1.bp.blogspot.com/-h4s5wwDO4uo/X3N6jtWuWLI/AAAAAAAACPk/etcdcsNlco8qt1JTAu-JMEaZ6e3sejD1ACLcBGAsYHQ/w840-h220/iStock-172317255_Midas%2BTouch_gold%2Bfinger_gold%2Begg_1140x300.jpg" width="840" /></a></div><div style="text-align: justify;"><span style="font-family: verdana;"><br /></span></div><span style="font-family: verdana;">What’s your Midas Touch
with home shoppers?</span></span></i></h3><p class="MsoNormal"><span style="font-family: verdana;">In Greek mythology, King Midas was known for
turning anything into gold with a simple touch. In modern times, businesses try
to find their own Midas Touch by offering a service, product or experience so
valuable that customers turn into gold. This gold can come in many forms:
monetary transactions, referrals, brand loyalty, glowing reviews and more.</span></p><p class="MsoNormal"><span style="font-family: verdana;"></span></p><p class="MsoNormal"><span style="font-family: verdana;">The COVID-19 pandemic has forced nearly every
industry to find new ways of interacting with customers. Physical distancing is
the new normal and online sales are skyrocketing. With such a drastic decrease
in customer contact, <i>how can you find your Midas Touch?</i></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></p><h3 style="text-align: left;"></h3><h3 style="text-align: left;"><b><i><span style="font-family: verdana; font-size: medium;">Finding your Midas
Touch is simpler than you may think.</span></i></b></h3><p class="MsoNormal"><span style="font-family: verdana;"><span style="font-size: small;"><span style="font-weight: normal;">Many of our customers know us because of </span><a href="https://www.cpsusa.com/interactive-tools/interactive-kiosk-salestouch/" target="_blank">SalesTouch</a></span><span style="font-weight: normal;"><span style="font-size: small;">. Traditionally, we provide these touchscreen
kiosks to homebuilders, developers and property managers in sales and leasing
offices. Once installed, SalesTouch is a powerful sales & marketing solution
with dynamic content. It helps home shoppers visually see and interact with
details of their future home and community. They can look at floor plans,
drag-and-drop furniture, “write” notes, print and e-mail their customized home
information and beyond.</span></span></span></p><p class="MsoNormal"><span style="font-weight: normal;"><span style="font-family: verdana; font-size: small;">Home shoppers aren’t engaging in person as often
now, especially in the beginning stages of the home search. They’re working
from home and want to do as much groundwork as possible before entering an
office to meet with a salesperson. You might think this would limit how often
SalesTouch is used, but we’re here to tell you it doesn’t. <i>We created SalesTouch to work online, as well!</i></span></span><span face=""Arial",sans-serif" style="font-size: 11pt; mso-bidi-font-style: italic;"><o:p></o:p></span></p><p class="MsoNormal"><span style="font-weight: normal;"><span style="font-family: verdana; font-size: small;">We believe sales presentation solutions like
SalesTouch will continue to gain momentum, particularly if they are available
for online and remote use. Even when physical distancing measures are behind
us, this technology is likely to maintain popularity. <o:p></o:p></span></span></p><p class="MsoNormal"><span style="font-weight: normal;"><span style="font-family: verdana; font-size: small;">Customers are tech-savvy, autonomous and attached
to their digital devices. When in-person sales presentation tools can adapt for
websites, tablets and smartphones, it becomes another avenue for sales leads.</span></span></p><h3 style="text-align: left;"><b><i><span style="font-family: verdana; font-size: medium;">Your Midas Touch could
be going virtual. Your gold is a digital currency!</span></i></b></h3><div><b><i><span style="font-family: verdana; font-size: medium;"><br /></span></i></b></div><div><span style="font-family: verdana;"><span style="font-size: small;"><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right;"><tbody><tr><td style="text-align: center;"><a href="https://www.cpsusa.com/interactive-tools/salestouch-case-studies/" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;" target="_blank"><img border="0" data-original-height="1150" data-original-width="1657" height="278" src="https://1.bp.blogspot.com/--nMunzXHLg4/X3OQW8OKS3I/AAAAAAAACQE/lIO3ePeyEwYdFwg_HFI1f7zP7Mok8tfegCLcBGAsYHQ/w400-h278/CPS_SalesTouch_Tablet_NealSignatureHomes_CountryClubEast_Floorplan_crop.jpg" width="400" /></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><span style="color: #666666; font-size: x-small;"><i>SalesTouch engages a home shopper online</i></span><br /></td></tr></tbody></table>We’re not just talking about online shopping. That
trend has been booming for years and many industries have already adjusted.
We’re beyond the phase of simply making products and services available for
purchase online. What’s important in 2020 and beyond is considering how to
further innovate your online sales presentations. How can you help customers <i>experience</i></span><span style="font-weight: normal;"><span style="font-size: small;"> your brand online,
rather than simply browse your website? What are you offering to immerse them
in your business, from the safety of their own home and at their own
convenience?</span></span></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span><p></p><p class="MsoNormal"><span style="font-weight: normal;"><span style="font-family: verdana; font-size: small;">By making SalesTouch work in person and online,
we’re helping our homebuilders, developers and property managers remain
sustainable while opening them up to more potential sales and leases. Home
shoppers are able to explore home options online with ease. They gain the same
information and home exploration abilities without the burden of a physical visit.
They can customize, learn and make decisions </span></span><i><span style="font-weight: normal;"><span style="font-family: verdana; font-size: small;">in a
brand-new way!</span></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></i></p><p class="MsoNormal"><span style="font-weight: normal;"><span style="font-family: verdana; font-size: small;">When you embrace this Midas Touch and transform
your in-person sales presentation into an online experience, you’ll find your
gold!</span></span><span face="Arial, sans-serif" style="font-size: 11pt;"><o:p></o:p></span></p></div><p></p>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com1tag:blogger.com,1999:blog-5105922616343788764.post-61775464572777035882020-08-21T11:07:00.006-07:002020-09-15T11:55:40.765-07:00The Home Shopping Shift: 4 Tips to Increase Online Sales Leads NOW<h3 style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="300" data-original-width="1140" height="188" src="https://1.bp.blogspot.com/-n9q5ZWKiwgw/X2ECcryvlSI/AAAAAAAACPI/iKvgczzAq3w5lKuJuxUw3WQfMFnB2U7JQCLcBGAsYHQ/w755-h188/CPS_SiteViewer_woman_tablet_1140x300.jpg" width="755" /></a></div><br /><span style="font-family: verdana;"><b><span style="font-size: medium;"><i style="mso-bidi-font-style: normal;"><span face=""Arial",sans-serif">*lightning strikes and
thunder roars* </span></i><span face="Arial, sans-serif">We’re in a shopocalypse!</span></span></b></span></h3><p class="MsoNormal"></p><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-style: italic;">In 2020, we’re watching many businesses close their
doors indefinitely. Some remain open but with slashed operating hours. It’s not
just a struggle to retain the same foot traffic we saw before the coronavirus
pandemic – it’s literally impossible. With physical distancing measures, businesses
simply can’t allow the same capacity. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span face=""Arial",sans-serif" style="mso-bidi-font-style: italic;">Customers are more wary about in-person
interactions. With unemployment rates alarmingly high, they’re cautious with
money and expenses. According to a </span><a href="https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/survey-us-consumer-sentiment-during-the-coronavirus-crisis" target="_blank"><span face=""Arial",sans-serif" style="mso-bidi-font-style: italic;">recent survey from McKinsey & Company</span></a><span face=""Arial",sans-serif" style="mso-bidi-font-style: italic;">, shopping behaviors are shifting, and spending is allocated for essentials
and expenses that display clear value. For many, if purchases are being made,
they’re happening online – and this trend is expected to stay in place even
after COVID-19.<o:p></o:p></span></span></p><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-style: italic;">At the <a href="https://jeffshore.com/summit/" target="_blank">Jeff Shore Sales Leadership Summit</a> last month we talked with many new home sales
professionals from around the country. Many said that sales office traffic was
down considerably, but they are still relatively meeting sales goals. The common
theme: they all have a focus on online solutions that help drive sales!<o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana; mso-bidi-font-style: italic;"></span></p><p class="MsoNormal"><span style="font-family: verdana;"><span>While engaging customers online may seem like a
challenge for retailers and businesses, it’s actually the key to continued
success. It’s also why we love <a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/" target="_blank"><b>SiteViewer</b></a></span><span>, our online solution that makes home shopping
simpler for customers and their changing habits.</span></span><span face="Arial, sans-serif"><o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">SiteViewer helps homebuilders, apartment developers
and property managers deliver critical, on-demand pricing and availability
information straight to the fingertips of prospective buyers and renters – in
lieu of physical trips to a sales or leasing center. <o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">Using SiteViewer as our guide, we compiled four quick
tips your business can implement right now to pick up online engagement and
increase sales.</span></p><p class="MsoNormal"><span style="font-family: verdana;"><b>1. Enhance Your <i>Visuals</i></b><i> </i>– When it comes to millennials, <a href="https://appliedpsychologydegree.usc.edu/blog/psychology-of-successfully-marketing-to-millennials/" target="_blank">the most technologically advanced generation</a>, your online presence is a necessity. If consumers can’t be in the physical
presence of your product, it’s important to keep your online representation as
visually appealing as possible. Millennials are the latest generation to have
become highly involved with home shopping. When builders and developers
incorporate SiteViewer into their community websites, they provide customers with
a clear picture of their future home and community. It’s the perfect way to
make the buying and renting process aesthetically pleasing online!<o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;"><b>2. Keep It <i>Updated</i></b><i> </i>– While the shopocalypse is a horror story for businesses, the words
“sold out” are a horror story for home shoppers. If you’re promoting a product
that’s no longer available, convey that information. If prices change, make
sure they’re listed correctly. SiteViewer helps professionals update the
information on their home and apartment listings in real-time, thus avoiding
any confusion for the customer. Current, transparent information will help form
a trusting relationship in an uncertain age of shopping.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;"><b></b></span></p><div class="separator" style="clear: both; text-align: center;"><span style="font-family: verdana;"><b><a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="800" data-original-width="1200" height="253" src="https://1.bp.blogspot.com/-ueDjrG3vee4/X2ELCqvXVpI/AAAAAAAACPU/ydTjJhOUCZUFbsyGgKvZXApz0ei0o1fugCLcBGAsYHQ/w381-h253/CPS_SiteViewer_Constructech_TopProduct_2020_1.jpg" width="381" /></a></b></span></div><span style="font-family: verdana;"><b><br />3. Make It <i>Interactive</i></b> – Just like kids
prefer books with buttons and noises, adults like a little something to engage
with as well. How can your online product listings go beyond the traditional
format of an image and description? This doesn’t have to require an overhaul of
your IT systems. SiteViewer is easily embed directly into a homebuilder or
apartment community’s website! It works with touchscreen technology or
traditional computer displays.</span><p></p><p class="MsoNormal"><span style="font-family: verdana;"><b>4. Track the </b><b><i>Clicks</i></b> – Your online metrics are a treasure trove of information, helping you
better understand your customers and their digital behaviors. It’s important to
constantly assess what’s happening – are they clicking on a product, but not
purchasing? Are they navigating away from your website? Then, you can augment
your approach to increasing online sales by making smarter decisions backed by
your own data. We developed two versions of SiteViewer: the consumer facing
namesake and SiteViewer Pro. The Pro version allows businesses to see valuable
information on the backend about how consumers are interacting in the virtual
shopping environment.<o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;">Brick and mortar operations can find savvy and
simple online solutions that meet the needs of today’s consumers. <b><a href="https://www.cpsusa.com/interactive-tools/siteviewer-website-sitemaps/">SiteViewer</a></b><span class="MsoHyperlink"><b> </b></span>is one such solution, aiding builders, developers
and property managers nationwide to better reach, serve and sell to home shoppers.
<o:p></o:p></span></p><p class="MsoNormal"><span style="font-family: verdana;"> The world is evolving for businesses and consumers
alike, but it doesn’t have to be such a scary reality. Instead, let it be <i>your next big opportunity!</i></span></p><p class="MsoNormal"><span style="font-family: verdana;">Contact us at <b><a href="mailto:info@cpsusa.com">info@cpsusa.com</a></b> to learn more!</span><o:p></o:p></p><span face=""Arial",sans-serif" style="font-size: 11pt; mso-bidi-font-style: italic;"><b></b></span><p></p>Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-23008520921017898532020-03-21T17:40:00.002-07:002020-03-21T17:40:46.389-07:00CPS and COVID-19<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;">All of us here at CPS want to assure you that we take the health and well-being of our community, customers and colleagues very seriously. Like you, we're closely monitoring the quickly developing effects of the Coronavirus (COVID-19) pandemic.</span></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;">To help prevent the spread of COVID-19 and follow the "shelter in place" directives mandated here in California, we are now manning and providing service from our office remotely. </span></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;">That means that, should you need it, we are still here for you in terms of customer support, design and SalesTouch assistance. We will continue to provide support and service, as usual, 7-days/week. If you need assistance, please reach out to us via email at techsupport@cpsusa.com or design@salestouch.net.</span></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;"><br /></span></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: "Verdana",sans-serif; font-size: 10.5pt;">We are all in this together. We will continue to monitor the COVID-19 situation and will follow guidance from public health officials and government agencies, so we can contue to support our customers and communities, as needed.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="color: #403f42; font-family: Verdana, sans-serif;"><span style="font-size: 14px;">Stay safe!</span></span></div>
Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-3242451224745889362020-01-01T19:19:00.002-08:002020-01-02T09:56:20.577-08:00Builders: Adding Some Apple to Sales/Leasing Office Marketing!<h4>
<i>Have You Heard About the Value of Laptop Tilt?</i></h4>
<br />
Did you see one of our earlier blogs talking about <i>How the Apple Store Seduces You with the Tilt of Its Laptops? </i>You can read it <a href="http://computerpresentationsystems.blogspot.com/2018/01/add-something-apple-to-your.html" target="_blank">here</a><i>!</i><br />
<i><br /></i>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-podfXJvNOFE/Xg1fQa9GA5I/AAAAAAAACMk/27FB1-oXgGUHwPMGQIqlYFoTmFCANz2JACLcBGAsYHQ/s1600/CPS%2BSalesTouch%2BGrand%2BPalm.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1200" data-original-width="1600" height="240" src="https://1.bp.blogspot.com/-podfXJvNOFE/Xg1fQa9GA5I/AAAAAAAACMk/27FB1-oXgGUHwPMGQIqlYFoTmFCANz2JACLcBGAsYHQ/s320/CPS%2BSalesTouch%2BGrand%2BPalm.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Engage your home shoppers with new channels!</i></b></td></tr>
</tbody></table>
Carmine Gallo had written an article for <b>Forbes</b> suggesting that Apple had the <i>tilt designed to encourage customers to adjust the screen</i> to their ideal viewing angle.<br />
<br />
In other words, Apple was encouraging consumers to touch!<br />
<br />
<h4>
<i>Apple's Actions as a Differentiator Are Worth Investigating</i></h4>
<br />
There's a recent <b>Builder</b> article by John Rampton highlighting Apple's marketing tactics and ways Apple has been able to differentiate itself to become the strong competitor it is through their marketing efforts.<br />
<br />
Are there takeaways for sales/leasing offices? Let's take a look at several of the ideas presented:<br />
<br />
<br />
<ul>
<li><b><i>Create unique buying channels</i></b>: Rampton suggests that companies can enhance their marketing efforts by finding new, unique channels that competitors aren't using. Consumers like to explore products, engage and find out information. Rampton suggests marketers should explore ways to make <i>shopping more enjoyable and exciting</i>.</li>
<li><b>Think about the user experience</b>: Here, too, Apple goes beyond competitors as they've created unique, exploration-based shopping experiences. Rampton suggests an enhanced user experience creates more loyal customers.</li>
</ul>
<h4>
<i><br /></i></h4>
<h4>
<i>Engage Your Homeshoppers as Soon as They Enter Your Office</i></h4>
<div>
<br /></div>
<div>
Interactive touchscreens engage consumers and provide the <i>unique shopping experience</i> Apple and Rampton suggest meet today's consumer's objectives. You're able to differentiate your business by not only <i>adding technology but using it to enhance the buyer experience</i>. Interactive floorplans, drag 'n drop furniture, dynamic/real-time sitemaps -- they're all focused on <i>creating a value-unique experience for your home shoppers.</i></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-rIHhAHOB0F0/Xg1fZGbXUAI/AAAAAAAACMo/HXRAofDDNkgTU5t0Wo0-sKtEPGF6k_5cQCLcBGAsYHQ/s1600/CPS_Imaginarium_KioskWithPerson.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1061" data-original-width="1600" height="212" src="https://1.bp.blogspot.com/-rIHhAHOB0F0/Xg1fZGbXUAI/AAAAAAAACMo/HXRAofDDNkgTU5t0Wo0-sKtEPGF6k_5cQCLcBGAsYHQ/s320/CPS_Imaginarium_KioskWithPerson.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Use technology to enhance the buyer experience</i></b></td></tr>
</tbody></table>
<div>
<br /></div>
<div>
Your home shoppers not only gain the information they're searching for but recognize your brand as forward thinking and offering a unique home shopping experience. That's the "hyper-focus" that Apple applies to their consumers!</div>
<div>
<br /></div>
<h4>
<i>Let's Talk About Adding Some Apple!</i></h4>
<div>
<br /></div>
<div>
CPS' interactive touchscreen <a href="https://www.cpsusa.com/salestouch.html" target="_blank">product</a>, <b>SalesTouch</b>, is designed to <i>engage home shoppers the minute they walk into the sales office with interesting, useful, emotional images and content</i>. Whether exploring the neighborhood or <i>trying out virtual options</i> (where is the local elementary school? is there an optional den available?) they're <i>finding solutions</i> -- and creating an ownership experience!</div>
<div>
<br /></div>
<div>
<i>Isn't building an ownership experience what home shopping is about</i>? CPS is celebrating 35 years providing engaging, dynamic software solutions for the homebuilding industry. We'll be at <b>IBS2020</b> in Las Vegas; you can visit us at Booth SU631 or ask us for a one-on-one demo <a href="https://www.cpsusa.com/contact.html" target="_blank">here</a>!</div>
<div>
<br /></div>
<div>
<br /></div>
Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-64939280304790499422019-12-04T06:00:00.000-08:002019-12-04T09:32:58.410-08:00Builders: Turn Warranty Data into Actionable Insights<h4>
<i><br /></i></h4>
<h4>
<i>Thinking About Turning Data into a Critical Asset</i></h4>
<div style="text-align: center;">
<i><br /></i></div>
<div style="text-align: center;">
<i>Data is in abundance and needs to be made sense of in order to realize its full benefits.</i></div>
<div style="text-align: center;">
<br /></div>
<div style="text-align: right;">
Aaron Tan | Executive Editor, <b>APAC</b></div>
<div style="text-align: right;">
<br /></div>
<div style="text-align: left;">
Today, the value of data is well known as effective use can help <i>businesses speed-up decision making and improve the customer experience.</i></div>
<div style="text-align: left;">
<br /></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-VbTF1dLgcbk/Xea--k70lwI/AAAAAAAACMA/u3YlmWlxXMIcVNxI5KxtEMDYtw_yaP5dQCLcBGAsYHQ/s1600/E013879C.JPG" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="893" data-original-width="1600" height="178" src="https://1.bp.blogspot.com/-VbTF1dLgcbk/Xea--k70lwI/AAAAAAAACMA/u3YlmWlxXMIcVNxI5KxtEMDYtw_yaP5dQCLcBGAsYHQ/s320/E013879C.JPG" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Data...it's out there! Then, what?</i></b></td></tr>
</tbody></table>
<div style="text-align: left;">
<div style="text-align: left;">
<i>But.. some might ask: <b>How do I get useful data? </b>and others might say, <b>There's so much data</b>!</i> How can you maximize both data collection and use so there's a positive business value proposition? </div>
<div style="text-align: left;">
<br /></div>
</div>
<h4 style="text-align: left;">
<i>Taking a Discrete Look at Builder Warranty/Customer Service Data</i></h4>
<div>
<br /></div>
<div>
Many builders provide their homeowners with warranty service after the home closes. Typically, this is a one-year period -- although two-years isn't unknown. During that time, builders manage homeowner requests for repair or replacement. There may also have been a builder/buyer walkthrough collecting issues for resolution prior to closing.</div>
<div>
<br /></div>
<div>
<i>As a result, even the smallest builder has data</i>! There are homeowner requests ranging from leaky faucets to squeaky floors to improperly installed appliances.</div>
<div>
<br /></div>
<div>
Yet, <i>do you know how many faucet leaks your homes had </i>over the last 6 months in the Happy Acres community? How about over the last 3 years? And, <i>how many were due to poor workmanship vs. bad materials vs. design issues? </i></div>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-JwfnFrkiVNw/XebHSNEjyiI/AAAAAAAACMQ/STCNY3lcILoSqee4WbnRG0KhPggXJQmigCEwYBhgL/s1600/WarrantyWatcher_Dashboard_iPad.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1227" data-original-width="1600" height="245" src="https://1.bp.blogspot.com/-JwfnFrkiVNw/XebHSNEjyiI/AAAAAAAACMQ/STCNY3lcILoSqee4WbnRG0KhPggXJQmigCEwYBhgL/s320/WarrantyWatcher_Dashboard_iPad.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b>Do you know how many leaky faucets happened this month?</b></td></tr>
</tbody></table>
<div>
<br /></div>
<div>
If you knew these answers, <i>what would you do to address them going forward?</i></div>
<div>
<br /></div>
<div>
And, <i>wouldn't your operations be more efficient and profitable, as a result</i>?</div>
<div>
<br /></div>
<h4>
<i>Warranty Management Software Provides Analysis Tools</i></h4>
<div>
<i><br /></i></div>
<div>
<i>Warranty management software</i> provides a very effective tool for a builder's operations because there's a <i>large amount of data that evolves</i> as a result of homeowner requests and repairs -- and <i>software provides the tools to take large amounts of data and slice & dice & display for effective use. There really isn't any additional work required to obtain the information; it's a question of how to make use of it! </i></div>
<div>
<br /></div>
<div>
Take the leaky faucet issue above. That issue will be recorded as a homeowner request. Software provides the ability to <i>easily review how many leaks occurred</i> -- over a period of time, community-by-community.</div>
<div class="separator" style="clear: both; text-align: center;">
</div>
<div>
<br /></div>
<div>
The value proposition is significantly enhanced by adding a <i>second step: why did this leak happen</i>? Poor installation, bad faucets, bumped while doors were installed?</div>
<div>
<br /></div>
<div>
Over time, <i>you'll have the data to know the most common issues as submitted by your homeowners</i>. You'll know facts -- not squeaky wheel problems or the "big" ones! You'll also <i>know why the problems happened.</i></div>
<div>
<br /></div>
<div>
If you're using an integrated software suite, <i>you'll also know the vendor providing the work</i> so you can address these workmanship or material quality issues. </div>
<div>
<br /></div>
<div>
Take a look at the tablet above;<i> your team could see what problem categories were most prevalent over the last 30 days (turns out drywall was highest, here)</i>; you' be able to drill down for the "why" and vendor, as well.</div>
<div>
<br /></div>
<h4>
<i>Warranty Software Breaks Down Data Silos</i></h4>
<div>
<br /></div>
<div>
Effective use of warranty software provides a great resource for a builder to be able to examine their operations as well as providing a good opportunity for enhanced customer service. Interested in finding out <i>how you can turn all those requests & repairs into actionable insights?</i> CPS will be exhibiting at <b>IBS2020</b> -- or you can request a personal <a href="https://www.cpsusa.com/warrantywatcher-service-requests.html" target="_blank"><b>WarrantyWatcher</b> </a>software demo <a href="https://www.cpsusa.com/contact.html" target="_blank">here</a>!</div>
<div>
<br /></div>
<div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<br /></div>
</div>
<div>
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<div style="text-align: left;">
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<div style="text-align: left;">
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-9816720769576781122019-11-30T16:14:00.001-08:002019-12-01T20:35:54.431-08:00Keeping Sales Process Momentum Positive Over the Holidays<h4>
<i><br /></i></h4>
<h4>
<i>2019 Market is Strong Heading into the Holidays</i></h4>
We're just about to arrive in a double whammy environment for new home sales: less than optimal weather and many competing activities.<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-cKIBMHI7koU/XbtdMLwUK6I/AAAAAAAACK0/imgT8CJGboktD7V3Ps6RQmwklYMXFNtRwCLcBGAsYHQ/s1600/E013919C_crop.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1042" data-original-width="1600" height="208" src="https://1.bp.blogspot.com/-cKIBMHI7koU/XbtdMLwUK6I/AAAAAAAACK0/imgT8CJGboktD7V3Ps6RQmwklYMXFNtRwCLcBGAsYHQ/s320/E013919C_crop.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>The weather might be frightful but ...</i></td></tr>
</tbody></table>
<i>Yet, the overall market is positive</i>: website visits are up, sales traffic is up, 2019 sales results are good.<br />
<br />
How to <i>keep the momentum going </i>through the next several months?<br />
<br />
<h4>
<i>Home Shoppers are in Your Office Because They're Interested!</i></h4>
<div>
<br />
A good first step is embracing the idea that home shoppers are visiting your community because <i>they're interested in buying one of your homes... in many cases, today!</i></div>
<div>
<i><br /></i></div>
<div>
It's true: the weather might very well be frightful (while that is probably true in Minnesota, there are other locations where the weather is much better than July!).<br />
<i><br /></i>And, recognize the power of inviting; take advantage of the holidays and your locale for inspiration. Hot apple cider makes any location seem like home! Add some fresh smelling citrus to up the scent if you're in a warmer climate! <i>A fresh, new look and feel is contagious... and inviting!</i><br />
<br /></div>
<h4>
<i>Work Your CRM to Drive Traffic</i></h4>
<div>
<br />
Did you have a chance to read our <i>Top Performer</i> <a href="http://computerpresentationsystems.blogspot.com/2019/02/homebuilder-crm-top-performer-tips.html" target="_blank">Blog</a>? Our most effective CPS CRM sales manager's tip for success was <i>persistence with follow-up. </i><br />
<i><br /></i>
This Top Performer kept in touch with "his team" using his CPS CRM database -- and there's no better time to <i>reach out than today</i>. Invite "your team" over for holiday treats, coordinate a wine tasting, support a fundraiser for a local food bank.<i> You're working to be "top of mind" for your team and any of their friends and family considering a new home.</i><br />
<i><br /></i>
<br />
<h4>
<i>After All, You're Prospecting for the Long Haul!</i></h4>
</div>
<div>
<br /></div>
<div>
That's a Jeff Shore theme:<i> top performers work the small things over and over. </i>Ryan Taft is one of Jeff's sales trainers; he produced a great <a href="https://jeffshore.com/2019/01/5-surprising-tips-to-improve-your-sales-follow-up/" target="_blank">Blog</a> reinforcing the <i>small and consistent message</i>:</div>
<div>
<ol>
<li>Do it! (that is: start now!)</li>
<li>Personalize the Heck Out of It! (and the holidays make this pretty easy!)</li>
<li>Be Consistent! (get started, now; keep at it after January 1!)</li>
</ol>
<h4>
<b><i>Consider New Tools in 2020!</i></b></h4>
</div>
<div>
<br /></div>
<div>
Take a look at the <a href="http://www.buildersshow.com/" target="_blank">IBS2020 Buyer Guide</a>: CPS is listed as a member of the <i>25 Year Exhibitors Club</i>! </div>
<div>
<br /></div>
<div>
We're persistent: we're actually celebrating 35 Years as a software vendor to the homebuilding industry! Join us in <b>Booth SU631</b> and see how our persistence can help you <i>sell more homes, build more profitably and provide more responsive customer care!</i></div>
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<br />Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-61727351393445015842019-11-19T17:14:00.000-08:002019-11-19T17:16:38.192-08:00Builders: Automated Construction Software Helps Gain Efficiencies<h4>
<i>Good News: Homebuilder Order Growth Continues to Accelerate</i></h4>
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<tr><td class="tr-caption" style="text-align: center;"><b><i>Have the details at your fingertips!</i></b></td></tr>
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One of our most recent blogs <a href="http://computerpresentationsystems.blogspot.com/2019/11/homebuilder-construction-rates.html" target="_blank">Homebuilder Construction Rates Accelerating; Let's Talk Efficiency </a> was developed as a result of two recent Zelman & Associates comments,<br />
<blockquote class="tr_bq">
<i style="background-color: white; font-family: "Trebuchet MS", Trebuchet, Verdana, sans-serif; font-size: 13.2px;">"Builder order growth has continued to accelerate; excess speculative inventory has been absorbed and housing starts are picking up to satisfy demand."</i></blockquote>
<blockquote class="tr_bq">
<span style="background-color: white; font-family: "trebuchet ms" , "trebuchet" , "verdana" , sans-serif; font-size: 13.2px;">"Increasing construction activity always presents the risk of cost inflation and labor tightness." </span> </blockquote>
<h4>
<i>Are Your Operations Optimized to Meet the Challenges?</i></h4>
There's nothing quite like <i>throwing ice water on good news</i>, is there? How are builders addressing cost inflation and labor tightness? Possible to make adjustments and see results relatively quickly?<br />
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We'd like to suggest the answer is: YES!<br />
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Let's take a look at one of CPS' builder clients currently using our automated construction scheduling software, <a href="https://www.cpsusa.com/fieldcollaborate-construction-scheduling.html" target="_blank">FieldCollaborate</a>. When asked how they <i>previously managed their construction process</i>, the CEO replied:<br />
<blockquote class="tr_bq">
<i>"Email and phone. <b>We were really disjointed.</b> There were disputes among FieldManagers about trades because <b>they didn't know who was working</b> on what, when."</i></blockquote>
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<i>
Costs and Labor Can Be Better Managed!</i> </h4>
Sound familiar? What has changed with the implementation of a scheduling system?<br />
<blockquote class="tr_bq">
<i>"Because you can <b>plan out jobs far in advance </b>(we schedule out 6 months), builders and vendors can <b>forecast materials, allocate labor toward our jobs,</b> etc. The<b> purchasing team can negotiate better prices with vendors</b> as they're able to pinpoint quantities and timing."</i></blockquote>
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<i>
Using a Portal to Helps Get Everyone on the Same Page</i>!</h4>
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We've also talked about the value of <b>SST</b> (self-service technology; take a look at uses throughout a builder's organization in this <a href="https://www.blogger.com/blogger.g?blogID=5105922616343788764#editor/target=post;postID=1142990726887636982;onPublishedMenu=template;onClosedMenu=template;postNum=21;src=postname" target="_blank">Blog</a>). <b>FieldCollaborat</b>e offers SST with its <b>Vendor Portal</b>. Vendors, using authorized credentials, are able to view their schedules (as well as drawings, photos, notes and the like) up to 6 months in advance. Builder staff access the same <b>Portal</b>. Everyone's looking at the <i>same schedule, same calendar, same workload</i>.<br />
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Critical is the <i>short-term view regarding efficiency</i>:</div>
<blockquote class="tr_bq">
<i>"<b>The Portal eliminated a lot of phone calls, texts, etc. That extra time allows us to continue to move homes.</b>"</i></blockquote>
Want to find out more about the <i>efficiency and profitability</i> <i>advantages provided by automated scheduling software</i>? <a href="https://www.cpsusa.com/contact.html" target="_blank">Contact us</a>; we can provide a full-featured <a href="https://www.cpsusa.com/fieldcollaborate-construction-scheduling.html" target="_blank">FieldCollaborate</a> demo!Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-70173082909973796612019-11-15T09:00:00.000-08:002019-11-18T16:28:29.261-08:00Homebuilder Construction Rates Accelerating; Let's Talk Efficiency<div>
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<i>Builder Order Growth Continues to Accelerate</i></h4>
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Alan Ratner, Managing Director of Homebuilding Research at Zelman & Associates, recently delivered great news for homebuilders saying,</div>
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<blockquote class="tr_bq">
<i> "Builder order growth has continued to accelerate; excess speculative inventory has been absorbed and housing starts are picking up to satisfy demand."</i></blockquote>
Isn't this great news for everyone associated with the homebuilding industry?<br />
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<h4>
<i>Yet, Increased Construction Activity Presents Risks</i></h4>
Ratner continues,<br />
<blockquote class="tr_bq">
"Increasing construction activity always presents the risk of cost inflation and labor tightness." </blockquote>
If you've been reading our Blog, you might recall a March 2019 <a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-increasing-productivity-helps.html" target="_blank">article</a> noting Ashok Chaluvadi's comments in <b>Builder</b>,<br />
<br />
<blockquote class="tr_bq">
A key issue cited by 82% of builders is the <b>cost/availability of labor</b>. What's particularly noteworthy is <i>labor replaced building material prices </i>-- which had been the hot topic in 2018.</blockquote>
<h4>
<i>Increasing Costs and Labor Shortages Turn Focus to Efficiency -- Particularly SST</i></h4>
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This environment (increasing costs, labor shortages) provides an opportunity for builders to <i>laser focus on areas specifically under their control</i> -- operations -- in order to increase <i>internal efficiencies (and, in turn, profitability)</i>. One opportunity is <i>automated construction scheduling</i> -- particularly <b>SST</b> elements (that is, self-service technology). </div>
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<b>SST</b> had somewhat of a bad reputation in years past. It may have tried to do too many things in too disparate ways. However, attitudes change; today, <i>demographics and technology make SST an important tool for home builders</i> as they consider that <i>increasing workplace productivity </i>is the option most under their control, today.<br />
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<i>SST implies technology and construction management software leverages SST</i></h4>
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An effective construction software implementation gets everyone within the building process (and that includes both in-house and vendors) on "the same page" as to <i>which tasks need to be accomplished, in what order and on what date.</i></div>
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Cloud-based software makes the information available to <i>everyone, 24/7, anywhere anytime</i>. That means you can expect a <i>reduction in delays, dry runs, phone calls, texts, misunderstandings</i>. </div>
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In a sense, getting everyone on the same page is a good first step in exerting organization control. Interested? CPS' <b>FieldCollaborate </b>is award-winning <i>automated construction software;</i> <a href="https://www.cpsusa.com/contact.html" target="_blank">contact us</a> and we'll give you all the <a href="https://www.cpsusa.com/fieldcollaborate-construction-scheduling.html" target="_blank">information</a> needed so you gain productivity while experiencing this order growth!</div>
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-19100974074665330012019-11-12T08:47:00.000-08:002019-11-21T11:01:26.425-08:00Builders: Let's Explore Selling and Senses<h4>
<i><br /></i></h4>
<h4>
<i>What Motivates Purchase Decisions?</i></h4>
Have you had a chance to read Martin Lindstrom's <i>Buyology - Truth and Lies About Why We Buy</i>?<br />
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It's an eye-opening book describing what influences purchase decisions in today's message-cluttered world.<br />
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<h4>
<i>Our "Other" Senses Are Critical</i></h4>
Lindstrom conducted a 3-year <i>neuromarketing</i> study and one element he discusses is how our "other" senses -- smell, touch and sound -- capture our interest and influence purchasing decisions.<br />
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<tr><td class="tr-caption" style="text-align: center;"><b><i>Bring the Power of Touch to your Sales Office!</i></b></td></tr>
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Two key takeaways for us, today:<br />
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<ul>
<li><i><b>Smell</b></i> is closely tied to how we experience both brands and products. On one hand, there are the complex options such as <i>sensory branding</i> (the little things like perfume ads in magazines or flyers featuring shampoo and including scent microencapsules) which are becoming more and more common. Yet, <i>just as important</i> is maintaining the "clean and fresh" scent consumers want to associate with a new home purchase when they enter your sales office and tour your models. There are a variety of ways to accomplish this: you might try several (bowls of lemons/limes, scented (but not lit) candles, cookies in the oven). Lindstrom mentions even the <i>subtlest of aromas can have a potent effect on shoppers.</i></li>
<li><i><b>Touch</b> </i>is another key sense. Retail guru Paco Underhill wrote in his bestselling book <i>Why We Buy</i> about the critical importance of touching clothing before we purchase. Yet, are you familiar with how a touch screen experience differs from one using a mouse? Your brain <i>actually processes interest differently when touching a selection as compared to clicking a mouse or hovering over the exact same selection.</i></li>
</ul>
<h4>
<i>CPS' Bob Musa's Book Discusses the Power of Touch in New Home Marketing</i></h4>
Bob Musa, CPS' President, authored an innovative book, <i>Creating Customers with Interactive Digital Signage - </i>we'd love to <i>discuss how the power of touch can be harnessed in your sales offices</i>! <br />
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Take a look at our interactive touchscreen <b>SalesTouch</b> <a href="https://www.cpsusa.com/stcasestudies-sfhomes.html" target="_blank">Case Studies </a>highlighting how single and multifamily builders leverage both the power of touch and interactive technology to more effectively engage home shoppers in their sales/leasing offices. Reach out to <a href="https://www.cpsusa.com/contact.html" target="_blank">schedule a conversation</a>!Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-54724327712140385582019-11-11T08:44:00.002-08:002019-11-11T08:44:29.725-08:00Celebrating Veterans Day 2019!Veterans Day gives us all an excellent opportunity to lift up and honor those who served our country -- as well as recognize and thank those currently serving.<br />
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Here at CPS, we also take time to recognize and thank members of the CPS family who have served our country in the armed forces.<br />
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<tr><td class="tr-caption" style="text-align: center;"><i><b>Enjoy a Veterans Day Parade!!</b></i></td></tr>
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First, currently serving: Bob Musa's son, Mike. He graduated US Marine Corps Camp Pendleton Boot Camp in 2016 and he's now at his permanent duty station. Thank you, Mike, for your service!<br />
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Remembering the service of:<br />
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Bob Strickland, US Air Force<br />
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Bob's father, Robert Musa (US Marines, retired & yes; that's 2 generations!)<br />
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Chris' father, Michael Lott (US Navy, retired)<br />
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Michelle's father, Robert DuBois (US Air Force)<br />
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Michelle's husband, Jerry Stone (US Navy)<br />
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Sean's father, Chris Miyazaki (US Air Force, retired)<br />
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Troy's brother, John (US Air Force)<br />
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Zoe's father, Charles Miller and brother, Wilson Miller (both: US Army)Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-28830542768791769082019-06-29T14:27:00.001-07:002019-07-09T12:12:21.208-07:00Builders: Electronic Signature Key to Improving Efficiency & Satisfaction<h4>
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<h4>
<i>Builder Hot Topics: Efficiency, Productivity, Buyer Experience</i></h4>
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The <b><i>Solutions Blog</i></b> has devoted quite a bit of virtual space focused on improving <i>efficiency and productivity</i> -- particularly on the operations side of homebuilding. Take a look at recent <b>Blog </b>articles:<br />
<br />
<ul>
<li><a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-increasing-productivity-helps.html" target="_blank">Builders: Increasing Productivity Helps Offset Labor Costs & Availability</a></li>
<li><a href="http://computerpresentationsystems.blogspot.com/2019/01/what-can-builders-do-to-up-their.html" target="_blank">What Can Builders Do to Up Their Productivity?</a></li>
</ul>
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<tr><td class="tr-caption" style="text-align: center;"><b><i>Efficiency, Productivity to Buyer Experience</i></b></td></tr>
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We've also been talking about the<i> Home Buyer Experience</i> -- before, during and after the new home purchase:</div>
<div>
<ul>
<li><a href="http://computerpresentationsystems.blogspot.com/2019/01/customer-service-2019-new-paradigm-for.html" target="_blank">Customer Service: A New Paradigm for Builders</a></li>
<li><a href="http://computerpresentationsystems.blogspot.com/2019/02/have-you-asked-whats-our-buyer.html" target="_blank">Have You Asked: What is Our Buyer Experience Gap?</a></li>
<li><a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-think-about-value-unique.html" target="_blank">Builders: Consider Value-Unique Experiences</a></li>
</ul>
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<i><br /></i></h4>
<h4>
<i>CRM Offers Experience and Efficiency Opportunity, too!</i></h4>
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<div>
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One key concept emerges from all the articles highlighted above: the <i>builder's universe is expanding</i>! <i>There aren't any islands left, in other words</i>! Thinking about buyer experience is no longer limited to the sales office or marketing. It encompasses operations -- from construction to warranty, too. </div>
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<i>Efficiency can be thought of similarly</i>: how long does it take your sales agents to process a sale? Do you have 25-40 documents ranging from Purchase Agreement to Options Orders to Avigation (yes; that's a real word!!) Disclosures?<br />
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<h4>
Document Processing is More than Creation; Consider These Stats</h4>
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How long does it take for your agent to generate these documents -- and how many signatures are required? Do you realize that <i>37% of documents are missing a necessary signature, initials or dates</i>?</div>
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<br /></div>
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And, many people don't always consider the <i>post-signature activities</i> required to support documents: that's the proper collection, filing and retention. <i>51% of businesses report that some or all of the documents needed are mis-filed or lost!</i></div>
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<tr><td class="tr-caption" style="text-align: center;"><b><i>Efficiency, Productivity Moves Beyond Operations!</i></b></td></tr>
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In other words, are you certain that <i>Lot 55's purchase agreement package is completely processed, stored properly and accessible?</i></div>
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<i>Electronic Signature Can Go Beyond Purchase Agreements!</i></h4>
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You're probably familiar with <i>electronic document signature processing </i>as it relates to purchase agreements <a href="http://www.cpsusa.com/" target="_blank">(CPS CRM</a>, for example, provides seamless integration with <b>DocuSign</b> to obtain signatures for all documents, distribute the documents amongst all necessary entities in a specified order and save a completely executed set). And, the value is not only for the builder: <i>buyers appreciate the ease and ability to obtain and store a full set of accessible, executed documents</i>. That doesn't even take into consideration processing a sale with buyers in multiple locations!</div>
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And, have you considered the value of electronic signature for your <i>warranty/customer service operations</i>? Why not provide your customer service rep or vendors with the ability to accept electronic signature on work orders via phone or tablet? CPS <b>WarrantyWatcher</b> does exactly that -- and keeps a copy in the lot's permanent history file, as well!</div>
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There's now another <i>touchpoint (or two!!) for improving efficiency, productivity and the buyer experience!</i></div>
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-67918737420877537522019-06-04T06:30:00.000-07:002019-07-09T12:13:44.542-07:00Homebuilder Customer Service: A Critical Link<br />
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<i>Homebuilder Customer Service is a Hot Topic</i></h4>
We've been talking about homebuilder customer service frequently this year; you can see earlier <b><i>Solution Blogs</i></b> here (<a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-put-metrics-on-your-dashboard.html" target="_blank">Putting Metrics on Your Dashboard</a>) and here (<a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-smaller-in-size-put-your-focus.html" target="_blank">Add Focus to Actionable Customer Service)</a>.<br />
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<tr><td class="tr-caption" style="text-align: center;"><i><b>Is Customer Service a Priority?</b></i></td></tr>
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<h4>
<i><b>Value-Unique Motivates Referrals</b></i></h4>
<i><b><br /></b></i>
Today's homebuyer and homeowner expect to receive a quality customer service experience. What will set your team apart is a <i>value-unique experience</i>. That's service that will generate posts, Tweets, and, most importantly, referrals. <i>How to get value-unique?</i><br />
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<h4>
<i>Are You Prioritizing the "Most Important Department"?</i></h4>
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There's a new Hanley Wood <b><i>Construction Wire</i></b> article asking, "<i>What's the Most Important Department in Home Building</i>?" and <i>customer service</i> emerges as a top contender! Author Jim Haffner points out that the "<i><b>last</b> person who interacts with customers <b>leaves a lasting impression</b></i>."<br />
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That doesn't mean that sales or construction (or estimating or accounting, for that matter!) aren't important. What it does seem to highlight is that <i>customer service needs to be considered a critical component of the entire building process</i> -- and that, sometimes, it is regarded as an afterthought.<br />
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<tr><td style="text-align: center;"><a href="https://1.bp.blogspot.com/-nt4kq0btZQc/XPWsxe57l9I/AAAAAAAACJE/DV5xEhpj7bcTs81LJ8EZX7zl0wBzENd2ACEwYBhgL/s1600/WarrantyWatcher_Dashboard_iPad_CROP.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1600" data-original-width="1513" height="320" src="https://1.bp.blogspot.com/-nt4kq0btZQc/XPWsxe57l9I/AAAAAAAACJE/DV5xEhpj7bcTs81LJ8EZX7zl0wBzENd2ACEwYBhgL/s320/WarrantyWatcher_Dashboard_iPad_CROP.jpg" width="302" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Metrics: Effective Measurement Tools!</i></b></td></tr>
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The <i>last contact point can offer the most memorable experienc</i>e -- frequently because your homeowner expected everything to already be in tip/top shape. No one likes to have to reach out for repair but... it does happen.<br />
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<i>Go Quick, Consistent and Memorable</i></h4>
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Why not make it as easy and straightforward as shopping on Amazon? CPS <b>WarrantyWatcher</b> provides a <b>24/7 Homeowner Portal </b>so owners can quickly and easily submit a request directly to the customer service department -- complete with photos! And, they're able to use the same Portal for <i>status updates and request history</i>.<br />
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Go the <i>extra step and ask your customer service rep or vendor to include a photo</i> so they're able to check things out on their phone on the way home... isn't that <i>value unique</i>?<br />
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Key customer service terms: <i>quick, consistent and measurable</i>. You're able to take care of quick with the 24/7 portal! WarrantyWatcher also provides the <i>metrics that allow for measurable</i>! Do you know your longest outstanding Work Order? How about the most frequent warranty issue? How easily could you locate homes with a recalled microwave? <i>Usable</i> <i>data is your friend in these cases</i>!<br />
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Finally, there's the value in <i>consistency as it will pay off in referrals</i>. <i>Your homeowners need communication -- not necessarily conversation!</i> Keep them informed and they will be comfortable with your process -- even if that replacement part is taking time to arrive.<br />
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<i>Technology Provides Desired SST</i></h4>
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Technology facilitates your ability to deliver on your homeowner's expectations and there's really no other way to meet their need for SST (self-service technology). A recent Radial article summarizes:<br />
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<i>Self-service channels consistently outperform other channels in terms of consumer satisfaction.</i> Your homeowners <i>love self-service because it reduces friction and provides immediate and consistent answers.</i></blockquote>
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<br />Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-81740678101147549582019-05-28T10:05:00.000-07:002019-05-28T10:07:58.600-07:00Builders: Buyers are Expecting an Enhanced Sales Office Experience<h4>
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<i><span style="color: #444444; font-family: "verdana" , sans-serif;">Consumer Expectations Are Changing Rapidly</span></i></h4>
Our <i><b>Blog</b></i> has focused on<b> SST</b> recently -- that's self-service technology (read <a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-smaller-in-size-put-your-focus.html" target="_blank">here</a> and <a href="http://computerpresentationsystems.blogspot.com/2019/02/builders-tips-for-migrating.html" target="_blank">here</a>).<br />
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<tr><td class="tr-caption" style="text-align: center;"><i>Y<b>our Buyers are Looking for Information!</b></i></td></tr>
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Self-service hasn't always had the best of reputations; <i>however, attitudes, preferences, and expectations change quickly.</i> One reason is changing demographics; another is technology.<br />
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In other words, <i>today, <b>self-service is not only a solution but a preference for many. </b></i><br />
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<i><span style="color: #444444; font-family: "verdana" , sans-serif;">Customer Satisfaction is Driving Kiosk Implementation</span></i></h4>
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SST isn't happening in a vacuum, however.</div>
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<span style="font-family: inherit; text-align: center;">Improving </span><span style="color: #444444;"><b style="text-align: center;"><span style="font-family: "verdana" , sans-serif;"><i>customer satisfaction</i></span></b><span style="font-family: inherit; text-align: center;"> and </span><b style="text-align: center;"><span style="font-family: "verdana" , sans-serif;"><i>customers' perception of the business</i></span></b></span><span style="font-family: inherit; text-align: center;"><span style="color: #444444;"> </span>are top reasons for deploying digital signage. Enhancing the customer experience, improving the customer journey, is driving the transition from a static, pre-set experience to a <i>dynamic, immersive sales office environment fueled by interactive kiosks. </i></span></div>
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<span style="color: #444444; font-family: "verdana" , sans-serif;"><i>Meet Your Home Shoppers Need for Information and Lifestyle</i></span></h4>
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<span style="font-family: inherit;">CPS has been providing interactive touchscreen kiosks to <i>homebuilders for the last 10 year</i>s. We understand what's involved in providing an <i>exceptional, end-to-end experience</i> (in this case, that <i>includes the customer and technology</i>). </span><br />
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<tr><td class="tr-caption" style="text-align: center;"><i><b>Encourage Your Buyers with an Intuitive Process</b></i></td></tr>
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<span style="font-family: inherit;">Here's what we've learned about </span><i style="font-family: inherit;">improving the customer experience</i><span style="font-family: inherit;"> and interactive kiosks:</span></div>
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<ol>
<li><span style="font-family: inherit;"><i>Interactive -- coupled with dynamic creative -- engages shoppers </i>from the minute they walk in. </span></li>
<li><span style="font-family: inherit;"><i>Home shoppers want your product to meet their needs</i> so give them the <i><b>information </b></i>to make that happen!</span></li>
<li>A recent <b>Metrostudy Consumer Insights</b> series affirmed <i>Location & Home Design</i> to be the most significant motivators so use <i>interactive floorplans</i>, <i>drag 'n drop furniture</i> and <i>interactive local area maps with great-looking graphics to <b>tell your story</b>!</i></li>
<li>The kiosk process needs to be <i>so intuitive</i> that your home shopper wants to engage. Don't make it too complicated or geared towards sales agent operation!</li>
<li><i><b><span style="color: #444444; font-family: "verdana" , sans-serif;">Interactive is age-agnostic!</span><span style="color: #0b5394;"> </span></b></i>Boomers and Millennials want information -- the type may vary but they're<i> both trying to visualize</i> how to your community and homes meet their objectives!</li>
</ol>
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<i><span style="font-family: Verdana, sans-serif;">Visit CPS at PCBC 2019</span></i></h4>
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We'll be at <b>PCBC 2019</b> in San Francisco starting May 29; visit us in Booth 141 or <a href="https://www.cpsusa.com/contact.html" target="_blank">contact us</a> for a one-on-one demo to see how we can work together to create an enhanced customer experience!</div>
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-49867055545863678282019-05-26T17:00:00.000-07:002019-05-28T10:02:58.812-07:00Memorial Day 2019: Remembering Service & SacrificePresident Harry Truman's Memorial Day message to the nation is as appropriate today as it was in 1945:<br />
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<i>Our debt to the heroic men and valiant women in the service of our country can never be repaid. They have earned our undying gratitude. America will never forget their sacrifices. </i></blockquote>
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<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-UaghaagZkrI/XObqRf0NHqI/AAAAAAAACIw/-rD0wwQFScoP754zNJvI-eXUUmtoL14NgCLcBGAs/s1600/Vietnam%2BMemorial%2Bcrowd.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="640" data-original-width="480" height="320" src="https://2.bp.blogspot.com/-UaghaagZkrI/XObqRf0NHqI/AAAAAAAACIw/-rD0wwQFScoP754zNJvI-eXUUmtoL14NgCLcBGAs/s320/Vietnam%2BMemorial%2Bcrowd.JPG" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Vietnam Memorial, Washington DC</i></b></td></tr>
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Additionally, here at CPS we take every Memorial Day as an opportunity to recognize and thank service members associated with the CPS family:<br />
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Bob Musa's son is currently serving in the US Marine Corps; Mike is at his permanent duty station in North Carolina.<br />
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We honor the service of:<br />
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Bob Strickland, US Air Force<br />
Bob's father: Robert Musa (US Marine Corps, retired and yes, that's 2 generations!)<br />
Chris' father, Michael Lott (US Navy, retired)<br />
Michelle's father, Robert DuBois (US Air Force)<br />
Michelle's husband, Jerry Stone (US Navy)<br />
Sean's father, Chris Miyazaki (US Air Force, retired)<br />
Troy's brother, John (US Air Force)<br />
Zoe's father, Charles Miller, and brother, Wilson Miller (both: US Army)<br />
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Did you realize 50% of today's high school youth aren't aware of World Warr II? Why not take the time to encourage friends and family to remember -- with a bbq, picnic, memorial park visit or concert, join a parade or run a race to support fundraising efforts?<br />
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Let us know who you are remembering this Memorial Day!<br />
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<br />Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-35136628268512857712019-05-22T15:53:00.000-07:002019-07-08T10:37:14.932-07:00Customer Service: Expand Beyond Vanilla!!<h4>
</h4>
<h4>
Chip Bell Talks Out of the Box About Customer Service</h4>
Chip Bell, a well-known authority on customer loyalty and service innovation, has some interesting thoughts regarding customer service:<br />
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<tr><td style="text-align: center;"><a href="https://2.bp.blogspot.com/-jdxVrWp5Who/XOXJmSAwIaI/AAAAAAAACII/sQdw1p8aRdkA6qGIDoO5blQ3XhykcAshQCLcBGAs/s1600/Gelato_pexels.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1018" data-original-width="1600" height="203" src="https://2.bp.blogspot.com/-jdxVrWp5Who/XOXJmSAwIaI/AAAAAAAACII/sQdw1p8aRdkA6qGIDoO5blQ3XhykcAshQCLcBGAs/s320/Gelato_pexels.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Outside the box customer service = retention, referrals!</i></b></td></tr>
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<b><i>Make Service Neopolitan, Not Vanilla!</i></b></div>
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Bell suggests: <i>Walk on the wild side with your customers!</i> In other words, provide a <i>customer experience that is not only good but innovative</i> -- which translates to <i>meet customer expectations and then go for the unexpected</i>!</div>
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Innovative Service Brings Rewards</h4>
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What's interesting about customer service, from Bell's perspective, is a <i>quality service experience will be met with customer loyalty and Tweets, referrals </i>and all sorts of positive items for the organization.</div>
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Homebuilder Opportunities to Deliver More</h4>
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<i>How can you step out of that Vanilla box</i>? </div>
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<ol>
<li>Key customer service terms: <i>quick, consistent and measurable!</i> Do you know the average age of your homeowner warranty request? Can you drill down and find out how many times broken windows were installed in your community? <i>Information (or, data) is key to being able to provide consistent, quality service.</i></li>
<li>Make your warranty process <i>frictionless</i>! Does your homeowner need to call between 8-5? Or, submit a written list of issues? How many times does your team trade voicemail messages? Do they know what's scheduled? <i>Keeping homeowners informed is the single best way to obtain referrals!</i></li>
<li><i>Keep your vendors in the loop, 24/7 -- and make that process as easy as possible</i>. Typically, vendors have their own processes and you can't really customize yours for each of theirs so make sure your <i>vendors have everything they need anywhere/anytime, 24/7</i>. Work orders, drawings, photos, contact info.</li>
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Software Will Help!</h4>
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Homebuilder customer service is a day-in/day-out process. You'll want to have tools to <i>expedite the heavy lifting</i> so it's possible to move beyond vanilla!<br />
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<tr><td style="text-align: center;"><a href="https://3.bp.blogspot.com/-UyhDO-7fORI/XOXQdlW7BII/AAAAAAAACIU/vXx4aApmqlIW4Gtd5YOW1GpiIGpX_8aqACEwYBhgL/s1600/CPS_WarrantyWatcher_ServiceRequestHistory_v2.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" data-original-height="1050" data-original-width="550" height="320" src="https://3.bp.blogspot.com/-UyhDO-7fORI/XOXQdlW7BII/AAAAAAAACIU/vXx4aApmqlIW4Gtd5YOW1GpiIGpX_8aqACEwYBhgL/s320/CPS_WarrantyWatcher_ServiceRequestHistory_v2.png" width="167" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><b><i>Frictionless is 24/7 Homeowner Access!</i></b></td></tr>
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CPS <b><a href="https://www.cpsusa.com/warrantywatcher-service-requests.html" target="_blank">WarrantyWatcher</a></b> provides cloud-based warranty management that's available 24/7 on all platforms (tablet, phone, desktop) so your team and vendors are able to respond quickly. And, your homeowners get a seamless process, too with 24/7 access to submit and monitor their requests!<br />
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Visit CPS at PCBC 2019</h4>
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We'll be showcasing <b>WarrantyWatcher</b> at PCBC 2019 May 30-31; visit us at Booth 141! Or, <a href="https://www.cpsusa.com/contact.html" target="_blank">reach out to us</a> and we'll schedule a one-on-one demo.<br />
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-32394393351552247602019-04-26T15:22:00.001-07:002019-07-03T17:20:44.160-07:00Delivering an Exceptional Customer Experience<h4>
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<i>What's a Value-Unique Customer Experience?</i></h4>
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Do you recall one of our <b><i>Blogs</i></b> regarding <i>Value-Unique</i> customer experiences? You can read it <a href="http://computerpresentationsystems.blogspot.com/2019/03/builders-think-about-value-unique.html" target="_blank">here</a>.<br />
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<tr><td class="tr-caption" style="text-align: center;"><i>Creating an environment to visualize the future!</i></td></tr>
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Those experiences are when customers get more from their purchase and process than they expected and it's <i>unique and innovative</i>. When people encounter a value-unique experience, they're super enthused and want to talk and Tweet about it!<br />
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You not only have a happy customer but one that's actively engaged in marketing for you!<br />
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<i>Designing for Exceptional Customer Experiences</i></h4>
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How can you provide value-unique? Joe Schultz, VP Sales, Harbor Retail, recently provided some interesting thoughts regarding delivering exceptional customer experiences. Key, he says, is <i>thinking about items that enhance selling probability.</i></div>
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<i>It's more than product and not necessarily your sales team,</i> in other words<i>, although those could be critical drivers. </i>What does success look like? Are you <i>trying to educate, show off your latest design, provide product differentiation</i>? Analyze your objectives: once they're clear, you're able to create an <i>environment that makes success possible</i>. </div>
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<i>Consider Customer Experience Strategies</i></h4>
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<i>Take a look at the photo above: aren't those home shoppers engaged in evaluating what the homebuilder is offering? In addition, don't they look comfortable? Don't they look like they'd be happy spending time finding out more about this product?</i></div>
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<i>Schultz suggests several items to consider when developing a customer experience strategy. </i>We'll focus on two:</div>
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<b>(1) See your space from a customer's perspective.</b></div>
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The interactive touchscreen kiosk that's part of the builder's customer experience center is <i>accessible and easy to navigate</i> -- even when there are 3 people present! We frequently say it's encouraging home shoppers to cozy up and find out more! </div>
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<b>(2) Give your customers a glimpse of the future.</b></div>
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CPS' interactive system, <b>SalesTouch</b>, gives home shoppers an easy-to-use way to <i>visualize their new home with interactive floorplans and drag 'n drop furniture. </i></div>
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<i>In other words, the floorplan is no longer a brochure or an image on the wall: </i>home shoppers are able to <i>mix 'n match structural options</i> (den in lieu of bedroom 3, expanded kitchen island, covered lanai) and then drag furniture into their created space. They're able to <i>visualize how this floorplan will live</i>; it's become "their" home, in other words!</div>
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Interested in finding out <i>how you can create value-unique homes shopping experiences</i>? We'd love to give you a one-on-one demo; let us know a convenient time <a href="https://www.cpsusa.com/contact.html" target="_blank">here</a>!</div>
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<br />Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-68801261760834276032019-04-12T11:26:00.001-07:002019-04-18T09:13:39.604-07:00Builders: Let's Add Pets and Up Your Marketing Program!<h4>
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<i>Furry family members are influencing home-buying decisions!</i></h4>
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Did you see the results from a recent <b>SunTrust Mortgage</b>:<br />
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<i>33% of Millennials purchased their new home to have more room (either an improved space or yard) for their dog?</i></div>
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<tr><td class="tr-caption" style="text-align: center;"><b><i>Let's call this a Pet Welcoming community!</i></b></td></tr>
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<h4 style="text-align: left;">
What are you doing to make this important connection for home shoppers?</h4>
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A super interesting article in <b>FusionHappens.com</b> suggests Millennials are particularly focused on <i>including pets in their homebuying decision-making</i>. <b>FushionHappens </b>asks: <i>what are you doing to make this important connection:</i><br />
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<li><i> Are you offering low-maintenance flooring?</i></li>
<li><i>How do you message pet owners?</i></li>
<li><i>Do you include happy dogs and owners in your ads and on your website?</i></li>
<li><i>What about dog parks?</i></li>
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CPS <b>SalesTouch</b> is an interactive touch-based kiosk system designed to engage home shoppers from the minute they enter your sales office; don't you think this <i>pet-friendly Parks & Trails</i> section at Newland Communities' Tehaleh encourages a new pet-focused visitor to consider their community?<br />
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<i>Go the Extra Step: Talk About How Your Floorplans Fit Their Lifestyle!</i></h4>
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Millennials (and Boomers, by the way) are particularly interested in <i>how a new home fits their lifestyle</i>. For some, a family-focused kitchen is critical. For others, it's the "extra" room that can be a craft space, or a tasting room or a "man cave."</div>
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And, for pet owners: do you offer doggie doors or dog washing areas?<br />
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<span style="text-align: center;">There's a great way to enhance your marketing for these lifestyle-focused buyers: </span><i style="text-align: center;">interactive floorplans</i><span style="text-align: center;">! </span></div>
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Let your home shopper try out<i> lifestyle ideas with touch and mix/match structural options and drag 'n drop furniture</i>. Consider something as simple as re-purposing the "mud room" label!</div>
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There's nothing better for a potential buyer than seeing that you recognize their lifestyle is important. You might not know which element is critical but <i>offering your buyer with the <b>ability to visualize</b> it is critical</i>. </div>
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<i>Add Lifestyle Visualization to Your Sales Offices!</i></h4>
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Interested in <i>finding out more </i>how you can help buyers <i>see how your homes meet their objectives?</i> CPS offers one-on-one demos; use this <a href="https://www.cpsusa.com/contact.html" target="_blank">form</a> and we'll schedule one with you!</div>
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-32440132305385193262019-03-30T04:30:00.000-07:002019-04-01T12:45:42.306-07:00Builders: Put Metrics on Your Dashboard!<div class="separator" style="clear: both; text-align: center;">
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<b><i>SST Emerging as a Preference </i></b><br />
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<tr><td class="tr-caption" style="text-align: center;"><b><i>Concise, actionable information - 24/7</i></b></td></tr>
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We've been talking about <b>SST</b> -- that's <i>Self Service Technology</i> -- recently; you can review <i>Solutions Blogs </i>about migrating your homebuyers towards SST customer service options <a href="http://computerpresentationsystems.blogspot.com/2019/02/builders-tips-for-migrating.html" target="_blank">here</a>.<br />
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There are a couple of key elements associated with the <i>trend towards SST</i>; <i>demographics and technology</i>. Cloud-based software applications are <i>making information available 24/7, anywhere/anytime.</i><br />
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Preferences and expectations are changing, too; what was once viewed rather negatively is now seen as <i>not only a solution but a preference</i>!<br />
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<i>Builders Have 2 Audiences Looking for Information: Buyers and Their Own Team</i></h4>
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The <i>benefits of SST apply across the builder audience</i>: <i>homebuyers and your own team of field managers, operations staff, accounting, corporate management.</i> </div>
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<i>Homebuyers Obtain Concise, Personalized Information via Portals</i></h4>
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How can that be? Your <i>homebuyers have access to information through web-based <b>portals </b>with data published through web-based software applications.</i> It's concise, time pertinent, personalized and available 24/7. </div>
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Portals recognize their participants through credentials. So, it's straightforward for your buyer to locate <i>stage of construction photos</i> or <i>warranty issue status</i>. They're able to use their phone or tablet and there's <i>no digital clutter: their specific and unique information is presented clearly and concisely.</i></div>
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<i>Metrics Deliver for Corporate Team Members</i></h4>
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A <b><i>business metric</i></b> is defined as a quantifiable measure used to track and assess the status of a specific business process. Every business area has unique processes that need to be monitored. Sales, for example, track marketing and social media metrics; senior management tracks key financial results and trends.</div>
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Metrics encourage your organization to become more data-driven -- and that's particularly true when <i>SST features are built-in </i>to your software applications. Think: <i>visual and interactive</i>! </div>
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<tr><td class="tr-caption" style="text-align: center;"><i>Portals: Personalized status 24/7 for your buyers</i></td></tr>
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<i>What might your warranty team need as metrics</i>? Submitted requests, requests turned into work orders, open work orders? The team doesn't necessarily want all the details at first glance; <i>they're interested in scope and outliers.</i></div>
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Customer Service Rep "A" has 150 open work orders with 20% over 30 days; "B" has 260 open orders with only 5% over 30 days. That's easily viewable in a pie chart, for example, Then, drill down for details; you might find "A" has a community's worth of "manufacturer microsoft recalls" and is waiting for replacements. </div>
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You're able to locate that type of information using a <i>software-generated visual dashboard</i> such as those provided by CPS' WarrantyWatcher. </div>
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<b><i>Visual Metrics Focus Attention and Investigation</i></b></div>
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<i>SST means personalized, concise information 24/7, anywhere/anytime. Setup your dashboard to measure the data that's critical to your business -- adjust the timeframe, drill down for details, focus on what's important, offer Portals to your buyers</i> -- that's CPS <b>WarrantyWatcher</b>!</div>
Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-45064187096724638062019-03-27T04:30:00.000-07:002019-04-05T17:58:40.799-07:00Builders: Consider Value-Unique Customer Experiences<h4>
Good Customer Experience is Appreciated; Noteworthy Gets People Talking</h4>
Have you run across <i>Chip Bell</i>? He's an author, speaker and consultant focused on <i>customer loyalty and service innovation.</i><br />
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Bell suggests that good <i>Customer Experience is appreciated</i>.<br />
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We knew that, right? Yet, good service rarely results in people mentioning in -- or posting or Tweeting about it.<br />
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However, when a <i>noteworthy customer experience moment occurs, people talk, post and Tweet about it all the time. </i><br />
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<i>So..how does your customer service become Tweet-worthy?</i><br />
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Move-Up to Value-Unique Experiences</h4>
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Today, customers <i>expect their experience to be value-added.</i><br />
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<i>Taking what your customers expect and just adding more isn't enough to generate anything beyond satisfaction </i>and.. that's why it isn't generating posts or Tweets.</div>
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<i>When customers get more than expected and it's unique and innovative, Bell suggests, that's value-unique</i>.</div>
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And, <i>value-unique has a lot more value. </i> That's when people start talking and Tweeting about it!<br />
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Customer Focus Also Drives Revenue Growth</h4>
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A recent McKinsey & Co. study concluded that customer satisfaction also correlated with company revenue growth. One idea that emerges from that study is the importance of employees as brand ambassadors. What is your organization doing to foster this concept?</div>
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Encourage Employee Engagement</h4>
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One idea is to make sure you're providing the<i> tools</i> to <i>facilitate employee engagement. Implement tools, in other words, to foster employee engagement and, in turn, you'll see value-unique service.</i></div>
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What sort of tools? Keep in mind your <i>customer's expectations are changing at rapid speed. </i></div>
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Builders must now account for an increasing number of factors ranging from having <i>more information on the website</i> to<i> conversational commerce</i> to <i>providing an engaging in-sales office experience</i>. And, your employees <i>need to take advantage of those digital engagement tools so your brand emerges as value-unique!</i></div>
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Wouldn't you want to walk into a sales office featuring the <i>Brisas interactive touchscreen system </i>highlighted above -- and see not only gorgeous creative but <i>interactive floorplans, what's happening in the neighborhood and an up-to-date sitemap</i>? Leveraging digital tools such as CPS' <b><a href="http://www.cpsusa.com/" target="_blank">SalesTouch </a></b>doesn't diminish your sales agent's role; it amplifies it by <i>associating the brand with a value-unique experience</i>! </div>
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<br />Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0tag:blogger.com,1999:blog-5105922616343788764.post-52739561305286852422019-03-24T05:30:00.000-07:002019-04-02T17:23:26.866-07:00Builders: Increasing Productivity Helps Offset Labor Costs & Availability Issues<h4>
Builders Rank Labor Cost & Availability Top Issue for 2019</h4>
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There's a great article by Ashok Chaluvadi in a recent <i>Eye on Housing </i>article in <b>Builderonline</b> describing anticipated challenges facing builders in 2019; you can read it <a href="https://www.builderonline.com/building/trades-subcontractors/labor-swaps-with-material-prices-on-top-builder-challenges-list_c?utm_source=newsletter&utm_content=Brief&utm_medium=email&utm_campaign=BP_032119%20(1)&he=293ff12af32e0dcc9203f94f5aef7bc14c8537f5" target="_blank">here</a>.<br />
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<tr><td class="tr-caption" style="text-align: center;">SST is one option designed to increased productivity</td></tr>
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A key issue cited by 82% of builders is the cost/availability of labor. What's particularly noteworthy is <i>labor replaced building material prices </i>-- which had been the hot topic in 2018.<br />
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What options are available to a homebuilder to counteract labor's increasing cost/decreasing availability -- particularly in the short run?<br />
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SST Helps Builders Impact Productivity</h4>
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We know the number of trades people is limited; a significant number of experienced workers are "aging out" and there haven't been enough Millennials entering this specific workplace.</div>
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<tr><td class="tr-caption" style="text-align: center;">Automated Quality Inspection Tools add focus</td></tr>
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<b>SST</b> (that's <i>self service technology</i>) had somewhat of a bad reputation in years past. It may have tried to do too many things in too disparate ways. However, attitudes change; today, <i>demographics and technology make SST an ever emerging tool for home builders</i> as they consider that <i>increasing workplace productivity is the option most under their control, today. SST implies technology and construction management software leverages SST:</i></div>
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<li><b>SST takes advantage of 24/7 cloud-based information</b>: An effective construction software implementation will get <i>everyone within the builder's organization and their vendors on "the same page"</i> as to what tasks need to be accomplished, in what order and on what date. <i>Cloud-based software makes the information available to everyone, 24/7, anywhere/anytime.</i> That means you should <i>expect a reduction in delays, dry runs, phone calls, texts and misunderstandings.</i> In a sense, that's the first step.</li>
<li><b>SST provides a focus on the builder's scheduling process</b>: This might seem strange to be #2 in the list. However, it's sometimes difficult to modify processes, implement software and drill down into issues all at the same time. Some builders start operating in a SST environment and then examine what can be done more effectively as they reap the fruits of 24/7 information and a consistent, measurable pace. Developing a <i>schedule provides consistency and accountability</i>; you're able to see (24/7!) the status of every job and <i>employ metrics to highlight problem areas</i>. You should also see the benefits from your <i>vendor's perspective: they can look ahead and plan</i>. You're working more collaboratively! <i>Expect to see both decreased cycle time and a further reduction in dry runs as your team refines their build process.</i></li>
<li><b>SST facilitates Quality Inspection Tools</b>: We can all agree <i>call backs are inefficient, cost money and can impact buyer satisfaction</i>. There aren't many things worse than finding punch items at the buyer walk through! Why not add a <i>short check list alongside key tasks that provides an accessible, consistent way for your field managers to evaluate completion and direct feedback for the vendors</i>? If there's an issue, CPS <b>Field Collaborate</b>, for example, auto-generates punch items that are emailed to the vendor and auto-tracked until resolved. Again, everyone (builders, management, vendors) is on the same page, 24/7, looking at the same issues and focused on resolution. <i>SST continues to provide reminders to your field managers of outstanding issues and continues to email vendors until resolution</i>. </li>
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CPS' <b>FieldCollaborate</b> is the 3rd version of our construction scheduling software d<i>esigned specifically for homebuilders and offering the 24/7, anywhere/anytime access we discussed. </i>Interested in finding out how it can <i>increase your team's productivity</i>? Use our contact <a href="https://www.cpsusa.com/contact.html" target="_blank">form </a>to schedule a one-on-one demo.</div>
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Computer Presentation Systemshttp://www.blogger.com/profile/01795141499871885179noreply@blogger.com0