|Imagine the conversations in front of this SalesTouch kiosk!|
Your mission: to maximize that engagement!
Your Sales Office is Often the Start of the Journey
Emotions are part of our nature -- and it's worth considering, analyzing and evaluating how to add an emotional component into your marketing propositon as sales/leasing offices are frequently the first place visitors encounter the full range of your brand and product.
Storytelling Initiates Emotional Connections
Storytelling is one of the best content strategies for creating an emotional connection. Stories are tactile and create a visual picture.
No doubt you've heard stories and imagined yourself within that context. That's what makes a good story: it pulls listeners in and actually makes them a co-creator of the message. Stories make content more interesting and more memorable.
Stories can also open up the discovery process to address the "why" your home shopper is in your sales office!
Incorporate Social Proof
We've mentioned, in previous Solutions Blogs, collaborative consumption when discussing today's consumers. Home shoppers like company -- just like always: friends, relatives, work buddies. But, today, in many cases, they're "cloud" friends! These advisors are available through social media -- giving feedback, offering reviews, providing info as to sales and trends.
Your story needs to be part of this social cloud. One of the easiest ways to provide social proof, if you aren't displaying social media on-site, is to incorporate testimonials.
Scroll back to the top -- emotion is tactile. Take a look at Cornerstone Communities' interactive touchscreen kiosk: can you imagine the conversations when home shoppers walk into the sales office and see it? Wow! What a gorgeous view! I used to run but...I could get back into it with that path!
Interactive touch presentations encourage emotional connections. Did you know using touch generates entirely different (and more positive) brain activity than using a mouse? Take a look at Bob Musa's book, Creating Customers with Interactive Touch Screen Digital Signage, for more on the power of touch!