"You never get a second chance to make a first impression."
Do you recognize that well-known Will Rogers saying? Debbie Wilson-Dewitt suggests, in a recent DigitalSignageToday article, that it makes sense to apply it to digital walls, as well.
Digital Signage Helps Your Brand Stand Out
Wilson-Dewitt says digital walls are intended to create a strong impression -- and that's consistent with the benefits associated with digital signage. You're able to capture customer attention immediately and promote your message and content.
A Social Media Wall Engages, Entertains & Starts Conversations, too
Digital Amplifies Visual
Digital signage -- with its captivating color and graphic motion -- is typically a head-turner. It grabs attention and provides a unique customer experience.
Social Media Enhances Community
CPS offers Social Media Wall -- a unique, ever-changing combination of digital signage, traditional marketing copy/images and social media content. The walls offer an engaging focal point at locations that see a lot of traffic such as sales and leasing information centers.
How Can You Take a Wall Up a Notch?
Apart from size, what else needs to be considered when thinking about effective digital signage and a wall?
- Size matters, initially; but content keeps people engaged. That's where social really pays off!
- Walls can greet as well as provide information
- Use walls to communicate and reinforce branding
- Answer questions through wall content and images; it keeps audiences engaged, longer.
- Be Sure the wall is designed for your audience!
Take Advantage of a Value-Add!
Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization will benefit from one. You're able to take advantage of previously developed content, images and messaging -- and present them in a unique, digital format that will attract all sectors of your audience!