Builder Hot Topics: Efficiency, Productivity, Buyer Experience
The Solutions Blog has devoted quite a bit of virtual space focused on improving efficiency and productivity -- particularly on the operations side of homebuilding. Take a look at recent Blog articles:
- Builders: Increasing Productivity Helps Offset Labor Costs & Availability
- What Can Builders Do to Up Their Productivity?
|Efficiency, Productivity to Buyer Experience|
We've also been talking about the Home Buyer Experience -- before, during and after the new home purchase:
- Customer Service: A New Paradigm for Builders
- Have You Asked: What is Our Buyer Experience Gap?
- Builders: Consider Value-Unique Experiences
CRM Offers Experience and Efficiency Opportunity, too!
One key concept emerges from all the articles highlighted above: the builder's universe is expanding! There aren't any islands left, in other words! Thinking about buyer experience is no longer limited to the sales office or marketing. It encompasses operations -- from construction to warranty, too.
Efficiency can be thought of similarly: how long does it take your sales agents to process a sale? Do you have 25-40 documents ranging from Purchase Agreement to Options Orders to Avigation (yes; that's a real word!!) Disclosures?
Document Processing is More than Creation; Consider These Stats
How long does it take for your agent to generate these documents -- and how many signatures are required? Do you realize that 37% of documents are missing a necessary signature, initials or dates?
And, many people don't always consider the post-signature activities required to support documents: that's the proper collection, filing and retention. 51% of businesses report that some or all of the documents needed are mis-filed or lost!
|Efficiency, Productivity Moves Beyond Operations!|
In other words, are you certain that Lot 55's purchase agreement package is completely processed, stored properly and accessible?
Electronic Signature Can Go Beyond Purchase Agreements!
You're probably familiar with electronic document signature processing as it relates to purchase agreements (CPS CRM, for example, provides seamless integration with DocuSign to obtain signatures for all documents, distribute the documents amongst all necessary entities in a specified order and save a completely executed set). And, the value is not only for the builder: buyers appreciate the ease and ability to obtain and store a full set of accessible, executed documents. That doesn't even take into consideration processing a sale with buyers in multiple locations!
And, have you considered the value of electronic signature for your warranty/customer service operations? Why not provide your customer service rep or vendors with the ability to accept electronic signature on work orders via phone or tablet? CPS WarrantyWatcher does exactly that -- and keeps a copy in the lot's permanent history file, as well!
There's now another touchpoint (or two!!) for improving efficiency, productivity and the buyer experience!