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Saturday, March 21, 2020

CPS and COVID-19

All of us here at CPS want to assure you that we take the health and well-being of our community, customers and colleagues very seriously. Like you, we're closely monitoring the quickly developing effects of the Coronavirus (COVID-19) pandemic.

To help prevent the spread of COVID-19 and follow the "shelter in place" directives mandated here in California, we are now manning and providing service from our office remotely. 

That means that, should you need it, we are still here for you in terms of customer support, design and SalesTouch assistance. We will continue to provide support and service, as usual, 7-days/week.  If you need assistance, please reach out to us via email at techsupport@cpsusa.com or design@salestouch.net.

We are all in this together. We will continue to monitor the COVID-19 situation and will follow guidance from public health officials and government agencies, so we can contue to support our customers and communities, as needed.

Stay safe!

Wednesday, January 1, 2020

Builders: Adding Some Apple to Sales/Leasing Office Marketing!

Have You Heard About the Value of Laptop Tilt?


Did you see one of our earlier blogs talking about How the Apple Store Seduces You with the Tilt of Its Laptops? You can read it here!


Engage your home shoppers with new channels!
Carmine Gallo had written an article for Forbes suggesting that Apple had the tilt designed to encourage customers to adjust the screen to their ideal viewing angle.

In other words, Apple was encouraging consumers to touch!

Apple's Actions as a Differentiator Are Worth Investigating


There's a recent Builder article by John Rampton highlighting Apple's marketing tactics and ways Apple has been able to differentiate itself to become the strong competitor it is through their marketing efforts.

Are there takeaways for sales/leasing offices? Let's take a look at several of the ideas presented:


  • Create unique buying channels: Rampton suggests that companies can enhance their marketing efforts by finding new, unique channels that competitors aren't using. Consumers like to explore products, engage and find out information. Rampton suggests marketers should explore ways to make shopping more enjoyable and exciting.
  • Think about the user experience: Here, too, Apple goes beyond competitors as they've created unique, exploration-based shopping experiences. Rampton suggests an enhanced user experience creates more loyal customers.


Engage Your Homeshoppers as Soon as They Enter Your Office


Interactive touchscreens engage consumers and provide the unique shopping experience Apple and Rampton suggest meet today's consumer's objectives. You're able to differentiate your business by not only adding technology but using it to enhance the buyer experience.  Interactive floorplans, drag 'n drop furniture, dynamic/real-time sitemaps -- they're all focused on creating a value-unique experience for your home shoppers.
Use technology to enhance the buyer experience

Your home shoppers not only gain the information they're searching for but recognize your brand as forward thinking and offering a unique home shopping experience.  That's the "hyper-focus" that Apple applies to their consumers!

Let's Talk About Adding Some Apple!


CPS' interactive touchscreen product, SalesTouch, is designed to engage home shoppers the minute they walk into the sales office with interesting, useful, emotional images and content. Whether exploring the neighborhood or trying out virtual options (where is the local elementary school? is there an optional den available?) they're finding solutions -- and creating an ownership experience!

Isn't building an ownership experience what home shopping is about? CPS is celebrating 35 years providing engaging, dynamic software solutions for the homebuilding industry. We'll be at IBS2020 in Las Vegas; you can visit us at Booth SU631 or ask us for a one-on-one demo here!