|How do you create a great Buying Experience?|
(1) Start Reaching Out to Realtors, Now -- We've blogged about the value of co-op agents before (here's an earlier Solutions blog -- Builders, Co-Op Agents: Reaching the Asian Community.)
BuilderOnLine reports Spring is the busiest season for Realtors and suggests offering incentives to make sure they are up on the latest about your community. How about putting together a Get Ready for Spring Open House -- maybe offering a "spa event" raffle for attendees? Or, a Wine & Cheese evening with a several bottles of your favorite?
Keep the buzz going: don't stop with one event! If you start now (in dreary February), you'll be ahead of 90% of your competition!
Don't forget Realtors often focus on specific demographics -- relocations, ethnic or religious groups, 55+ buyers, etc. Try reaching out to the demographic-centric agents, often. They always will have a group of interested buyers available to visit your community -- provide them with a reason to stop by.
(2) Work to Create a Great Buying Experience --- You want to be your customer's #1 choice; what can you do to make that happen? First, embrace the idea that home shoppers visit your office because they're interested in buying one of your homes.. in many cases, today!
Next, we'll suggest that it makes sense to start looking at your sales office as a customer does. What will help you stand apart so the home shopper rates your community #1?
Think about: what are you doing to create a great buying experience! From the minute a prospect drives (or walks) up to your office, they're using all of their senses to evaluate the experience...from smell to sight to touch!
Mollie Elkman, a Philadelphia-based marketing expert, reminds us that pictures offer "virtual curb appeal." Why not build on standard imagery and Go Interactive to make your office stand apart and grab home shoppers' attention?
An interactive touch presentation actively engages prospects from the minute they step into your sales office and can continue the conversation with interactive floor plans, the ability to select and place furniture inside your homes and e-brochures.
CPS offers software to help you zero in on the co-op agent community (that's CPS CRM) as well as SalesTouch, our interactive touchscreen system for both the large and small (think tablets) screen. We're here to help -- even when it's snowing and raining!