One aspect of technology that doesn't always get talked about is design -- the "behind the scenes" aspect of a piece of hardware or application. Today's Wall Street Journal has an intriguing headline:
Forget B-School, D-School is Hot!
The article goes on to talk about the "murky, problem-solving concept known as "design thinking."
|QuikLine: Maximizing Shopper Experience and..Sales, as well!|
CPS' QuikLine moves into this new design paradigm with line (or queue) management. Designers evaluate the habits of shoppers waiting in line. We've all been there: the "wrong" line! How can technology improve the shopping experience and, where possible, enhance the sales process as well?
It's been said that today's competitive retail environment is pushing the envelope to enhance the last stage of the purchase process: the checkout line. Here's where "new" design resides!
No one likes waiting unnecessarily (so reducing "wait time" is a winner for both shopper and retailer!) but there are other components associated with improving the "last transaction" that designers have pointed out after studying shoppers: decreasing the number of "walk-aways", adding one or more "impulse buy" locations, and adding randomness to reduce register "no counts."
CPS' QuikLine was developed to provide several unique components to automated queue management: use of over-the-counter hardware (monitor, controllers, sound), integration with third-party applications (think: cash registers so QuikLine recognizes when a cashier is free), multimedia reminders (monitor, voice and display lights) and the ability to display promotional video and messaging.
Design initiated the thinking, technology delivered the solution!