Is that what I ordered?
Picture this: You’re hungry and pop into a nearby restaurant to grab lunch. You’re browsing the menu on the wall behind the counter. It’s full of mouth-watering dishes that look so delicious it’s hard to choose your order. You settle on something, pay the cashier, and grab yourself a seat. Your stomach is growling as you wait anxiously for your meal to arrive. You’re ready to gobble up every bite.
Then your plate is plopped down in front of you. It’s an unseemly mishmash that loosely resembles the meal from the photo. Suddenly, your stomach growls turn into full-body frustration.
You wonder to yourself, “Why does the picture always look so much better than the real thing?!”
Your appetite has subsided. Since you already paid, you begrudgingly take a few bites, underwhelmed by the whole meal. Most of it stays on the plate untouched. You leave. And you probably won’t be back.
The sad reality is that this happens every day, for many customers, across virtually every industry.
Customers crave transparency.
They crave it like they crave a great meal at the end of a long day. In fact, 9 out of 10 customers will stop purchasing from a brand that lacks transparency. In home shopping, the same notion is true. Transparency matters now more than ever, especially with the limitations of physical distancing and the rise of virtual home tours.
Our product SiteViewer creates more transparency in the home shopping process. It’s an interactive web solution that allows home shoppers to view homes and community details, and it’s proven to work wonders for homebuilders and sales offices, even more so now that person-to-person contact is still limited.
Builders and leasing agents can stop worrying about losing out on valuable leads because SiteViewer offers real-time updates – so the customer is always aware of the latest availability, pricing, amenities, floor plans, elevations and more. It removes the guess work for customers, allowing them to successfully make a choice on their new home and rest assured that what they’re investing in is reliable.
What you see is what you get.
That’s what you can expect when SiteViewer is in the mix, and it’s a motto every company should believe in when it comes to transparency. Having the best software that effortlessly allows you to show off your product is important, but it’s not the only component of a transparent shopping experience. Every facet of your brand should amplify your commitment to transparency.
Another way to promote transparency is through social media. According to recent research, 86% of people think transparency is more important than ever before, while 81% of people think social media has increased transparency accountability for businesses. Just as important, 73% of customers are willing to pay more for products that guarantee total transparency.
Combining a transparent social media strategy with a web-based software solution like SiteViewer, businesses can build long-standing trust with customers. That’s the ultimate goal: conveying a level of transparency that fosters trust. Once a customer trusts a business, they’ll feel more comfortable making a purchase.
Give the customer what they want.
Whether it’s a new home or a quick lunch, customers want to know that the investments they make turn out exactly as they expected. Businesses can spare themselves negative reviews, lost leads, customer confusion, and other factors that affect ongoing sales when transparency is prioritized and valued.
Transparency, truth and trust: These are the ingredients that make up any customer’s balanced daily diet. How is your business satisfying that hunger?