Key thought is: this age group is spending but...they spend more of their time and effort looking for "deals" and that the best deal isn't the least expensive. It's the idea, says Bilezikjian-Johnson, of locating and describing value. Millenials like to communicate when and where they find value...that's where Facebook, Twitter, smartphones and apps come to play in their influence and purchasing process.
|Interactive touchscreen system: Communicating value|
And..we're not just talking about providing and facilitating at the Point of Sale. A well-designed interactive system offers the ability to share beyond your location. Let your prospects take your information and share it..via the touchscreen system. They'll Tweet your location and brand...and share the information and value they encountered.