What Can the Girl Scouts (and their cookies!) Tell Us About Marketing?!?

Jason Forrest, with Forrest Performance Group, offered a great blog recently, Five Sales Lessons from the (Girl Scout) Cookie Trade.  You can read it here!

The blog suggests Girl Scouts are learning 5 lessons about keeping the sale sold. We're going to focus on 2 of these lessons here:

#1: Communication Comes From More Than Words -- we all have heard sales people should make eye contact, smile, stay approachable. We've also heard a picture is worth 1,000 words.



Very few words; lots of communication!

#2: Spice Up Your Presentation -- You've all seen the folding table with box upon box of Thin Mints, Trefoils, Samoas, Do-Si-Dos.  Just looking at them brings back the taste, childhood memories, even a personal first selling experience!

Spicing-Up a 55+ Information Center!

How about combining these two concepts with an interactive touchscreen in your sales/leasing center?  Touchscreen systems are engaging, approachable and full of images (photos, video) about your product, your location, your selling features.  People will walk up and start touching because they want to find out about your community, what is unique.  The touchscreen will help you keep the sale sold.

Communicate your uniqueness; Spice Up your sales center! Find out more about CPS' interactive touchscreen system, SalesTouch, here.