Add Something Apple to Your New Home Sales/Leasing Office!

Great article by Carmine Gallo in Forbes, recently, How the Apple Store Seduces You with the Tilt of Its Laptops.

CPS SalesTouch Brings Multisensory to Home Shopping!

Yes, you read that correctly!  Laptop tilt!

Actually, the tilt is designed to encourage customers to adjust the screen to their ideal viewing angle.

In other words, the tilt is encouraging touch! And, not just with the monitor angle but throughout the store.  Apple wants customers to see what is available and to experiment with hardware, apps and websites as a way to learn about their devices.

Gallo suggests interactivity -- what he calls multisensory experience is built into every component of an Apple Store.  Store employees don't demonstrate items; rather, they encourage shoppers to find solutions themselves.  Gallo suggests Apple discovered customers would be more interested in buying, more loyal to the brand by creating an ownership experience!

Our brains, Gallo writes, love multisensory experiences.  The more engaged a customer is, the more likely it is they will engage with your product on an emotional level.

CPS'  interactive touchscreen system, SalesTouch, is all about interactivity.  It is designed to engage home shoppers the minute they walk in the sales office with interesting, useful, emotional images and content.  Whether exploring the neighborhood or trying on structural options, they're finding solutions (where is the local elementary school? where is the optional den located?).

And, just like the Apple store, they're creating an ownership experience!

Isn't that what home shopping is about?  Take a look at some of the interactive presentations we've created for builders and developers in the Case Studies section of our website and ask us how we can help you add interactivity to your offices!

Is the Homebuying World Ready for Millennials?

Seen the current Our Thinking feature by Goldman Sachs entitled, Millennials: Coming of Age? You can read the full article here.

#GetSocial and integrate traditional marketing & digital content

Did you know the Millennial generation is the largest in U.S. history (larger, in other words, than Baby Boomers)?

As a group, Millennials have come of age during a time of unprecedented technological change, globalization and economic disruption -- as well as lower employment levels and smaller incomes.  As a result, there are significant differences in behaviors and experiences than previous generations.

What sort of differences? For example, almost 60% of the 18-31 group in the 70's were married and living in their own household.  Today, that number if about 25%.

To date, the reduction in household formation has been significant for the new home market but...there may be light at the end of the tunnel.  A recent Trulia survey reports 93% are interested in purchasing a home (the largest percentage of any demographic group).

Millennials are the first generation of digital natives and attitudes towards shopping and purchasing are noteworthy, as well.  Consider this statement:

"When a brand uses social media, I like that brand more."

Implications for marketing are significant: these are social and connected home shoppers.  How do you effectively communicate about a service, product or brand? Brands appear to be shrinking in importance while social media influence is growing. Millennials turn to their online networks when making purchasing decisions.

Take a look at CPS' Social Media Wall as a unique mechanism for integrating traditional marketing images/copy with social media.  Bring your marketing messages -- and brand -- to a generation about to burst onto the home buying stage!

Design Is About Solving Problems . . .

"not just wrapping cool tech in pretty," continues Bobby Goodlatte.

Bobby Goodlatte is writing regarding Ogo Technology - a super interesting company trying to take Segway-style technology and applying it to create a new generation "wheelchair"  -- and you really need to take a look at it to understand the quotes! They realized the Segway's unique technology and re-directed the features towards a community wanting the freedom, flexibility and ease-of-use offered by a redesigned platform.

Embrey Mill -- highlighting lifestyle

Here at CPS, we like to think our interactive touchscreen system, SalesTouch, takes the same approach to utilizing creative, engaging and meaningful design while satisfying the information needs and usability requirements necessary to support a wide-range of new home shoppers.

Take a look at several of our projects: do you know what to expect when an item is selected? Does the design make your curious about what is behind the button? Can we start the interaction?

Harbour Isle -- focus on multigenerational living

Compare the presentations to a brochure; do you see how easy it is to find desired information? Do your appreciate being able to learn about surrounding neighborhood amenities?

Interactive touchscreen systems have evolved over the last 5 years.  Initially, it was all about the technology.  Today, successful deployment of interactive digital signage is based upon creating emotional connections between the business and consumer -- and satisfying the consumer's need for emotionally-oriented stories and information.

Interested in learning how you can add design and storytelling to your sales office experience? Contact CPS for details.