Sales Training: How Do You Communicate Your Advantage?

Robert Clay, in his Marketing Wizdom Tips No. 1 & 2, suggests asking yourself, "Why should someone buy from me?"

Their unique Selling Proposition is very clear!

There are a number of components involved, in order to answer that question, including a Commitment Statement, a journey "Behind the Scenes," a Positioning Statement and an irresistible offer.  Have you developed any of those components? 

And, more importantly, how do your salespeople articulate these components?  Are they able to communicate your advantage to every prospect that walks in the door?  Interactive touchscreen systems can help; however, how your sales force addresses the components is critical.

That's where sales training comes into play! Everyone in your organization needs to be able to easily and clearly communicate your selling proposition -- and you need to be able to coach your agents through the communication process.

Are you attending IBS2012 in Orlando? There are a number of great Sales & Marketing seminars available at IBS and we'd like to suggest Pulse2012 - a free sales and marketing event featuring Jeff Shore -- a nationally know sales trainer.  Information is available here:

https://www.builderwebapps.com/pulse/

Jeff Shore's Nationwide Sales & Marketing Survey

Jeff Shore

With over 20 years of new home sales and Fortune 500 experience, Jeff Shore blends hard working, real-world expertise with humor, insight and wit in his unique approach to new home sales training.  CPS has sponsored several of Jeff's sales agent and management training programs throughout the US over the last several years. 

And, we're really excited about the latest opportunity to partner with Jeff during this year's International Builder's Show in Orlando.  Jeff is asking new home sales/marketing professionals to participate in a nationwide sales/marketing survey.  He'll forward survey results to participants as well as discuss What's Hot/What's Not in Orlando at a fun and free event scheduled for Weds., February 8 at B.B. King's Blues Club.

You're invited to participate: take a look at the invitation from Jeff here:

I am conducting a nationwide survey of New Home Sales and Marketing Leaders about what’s working, what's hot and what’s not – and I need your help! This anonymous survey focuses on industry benchmarks, key challenges and emerging trends that will enable all of us to grow and improve together in 2012. Please know that I am doing this to better understand and share with you the current pulse of our ever-changing industry and not to solicit business. In fact, if you participate in our survey, it would be my privilege to send you a copy of the final survey results and analysis at no cost to you. On top of that, I’d also like to invite you to join me for a fun, energizing and free event during the International Builders’ Show in Orlando on February 8th at B.B. King’s Blues Club from 3:00 - 4:30 pm where I will present the results of The Sales & Marketing Pulse 2012. https://www.builderwebapps.com/pulse/ So, if you are a Sales Manager, Director or Vice President, would you please take about fifteen minutes now to complete our survey? If you are a Sales Professional and you think your Sales Leader would benefit from this offer, please feel free to forward this email on to them! You can find the survey here: http://jeffshore.com/pulse My commitment is to make this small investment of your valuable time pay you a handsome return once the survey results are compiled. Thank you in advance for your time and best wishes for a very successful 2012! Jeff Shore