Construction Field Managers: "Tablet Revolution" includes you!

 

Smartphones and tablets are changing the way almost every business does business.

The reasons vary but we can say that communication is at the heart -- whether you're presenting beautiful products,  providing information for off-site employees, doublechecking a phone number, photographing a problem ... business uses are as varied as the number of businesses. 

Construction field managers have had the opportunity to utilize mobile devices (remember PDA's?) for several years.  There wasn't a "standard" environment across devices, however, so scheduling programs typically had to be designed for a specific mobile device.  If you didn't have the "right" device...you'd either have to change or add another device to your toolbelt!

Now, widespread acceptance of iOS and Android smart phones/tablets have encouraged/enabled developers to design for a large portion of the market.  Yes, there are others but -- at least for now -- iOS and Android are the major smartphone/tablet operating environments; lots of construction personnel already have them and scheduling programs need to be available across both platforms.

Why should Field Managers get enthused about CPS' new cross-platform FieldConnect Mobile? First, they're able to use phones and tablets they already have -- no additional expense.  Then, they can starting improving both their business processes and communications.  Current FieldConnectMobile builder clients report measurable critical business benefits: decreased cycle times and increased carry rates.  And, there are the "softer-side" benefits, too: ease-of-use, access to buyer/vendor data on the jobsite, better communications with vendors and the ability to incorporate "built-in" features such as cameras and voice recognition. 

We like to talk about "connectivity" -- and there are many components to that phrase.  FieldConnect Mobile changes the construction "connectivity" game with anytime/anywhere scheduling that works on virtually all of today's smartphones and tablets.  And, we'll be demonstrating these benefits at NAHB's IBS2012 in Orlando next month!

Sales Training: How Do You Communicate Your Advantage?

Robert Clay, in his Marketing Wizdom Tips No. 1 & 2, suggests asking yourself, "Why should someone buy from me?"

Their unique Selling Proposition is very clear!

There are a number of components involved, in order to answer that question, including a Commitment Statement, a journey "Behind the Scenes," a Positioning Statement and an irresistible offer.  Have you developed any of those components? 

And, more importantly, how do your salespeople articulate these components?  Are they able to communicate your advantage to every prospect that walks in the door?  Interactive touchscreen systems can help; however, how your sales force addresses the components is critical.

That's where sales training comes into play! Everyone in your organization needs to be able to easily and clearly communicate your selling proposition -- and you need to be able to coach your agents through the communication process.

Are you attending IBS2012 in Orlando? There are a number of great Sales & Marketing seminars available at IBS and we'd like to suggest Pulse2012 - a free sales and marketing event featuring Jeff Shore -- a nationally know sales trainer.  Information is available here:

https://www.builderwebapps.com/pulse/