Tweet #IBSVegas -- You will be on CPS' Social Media Wall!

CPS' Social Media Wall has been selected as a Finalist in this year's IBS Most Innovative Building Product category.

CGC is Tradigital -- Marketing Copy/Images + Social Media

Are you planning on being in Vegas this week and attending the Builders Show?  Take a minute and Tweet or create an Instagram post to #IBSVegas -- we'll be curating and posting all week! You'll see CGC (consumer-generated content) continues to rise as the most powerful and trusted content by today's consmer.

You'll be able to see your photo and/or comment on the Wall in our booth -- #2856 in the nextBuild section of the Central Hall.

And, we're showcasing the Wall along with our interactive touchscreen system, SalesTouch, and the full suite of CPS software products (CRM, construction management, warranty/customer service and Portals supporting all three!).

We look forward to seeing you -- don't forget: #IBSVegas and Booth 2856!

2016: The Year for Consumer-Generated Content!

The voice of the consumer, according to bazaarvoice's Social Trends Report, continues to rise as the most powerful and trusted content by shoppers.

Customer Comment Board asks for feedback & delivers CGC

Consumer-generated content (CGC) was once called word-of-mouth!  You might recall "sleeper" movies that became blockbusters based on viewers telling their friends.

Today, CGC has grown and extended to include photos, videos, questions, chats and more.  It's transformed into a powerful, trusted and essential form of communication between the public and businesses.

CPS' Customer Comment Board provides on-topic information to shoppers (current ads, video and Tweets) and actively solicits shopper content via comments and staff recommendations.

Social Media Wall invites conversation!

It is a visually engaging wall of information and allows businesses to get some quality insights into their products, service and customer objectives.

Did you know nearly 75% of all Internet users are active on social channels today?  They're sharing opinions, ideas, thoughts and pieces of their lives.  As a result, consumer creation and sharing of product-related photos is skyrocketing.  Over 100 million photos are posted to Instagram and Twitter each day!  CPS' Social Media Wall integrates social content and copy into a traditional marketing mix of images and copy -- curated, of course!

The voice of the consumer has never been stronger -- and the intersection of CGC and traditional marketing is seen as the future of social commerce online.

Interested in finding out more? CPS will be at the International Builders Show in Las Vegas, Jan 19-21 -- Booth C2956 -- and Social Media Wall is a Best of IBS Awards Finalist!

Contact CPS and ask how you can incorporate CGC in your sales center or retail location.

Millennials and the "most convincing advertising"?

Just saw an interesting blurb:

"The most convincing advertising of all is seeing your own friends buying, wearing and using the product.  We engage with our peers through social media, I've bought countless items because of what I've seen on Instagram alone."

What do you think?  

Wendell Falls, NC - Social Media Wall

Many argue that millennials use social media not only to keep in touch with their circle of friends and family but to document experiences through photos and text.  

Historically, individuals enjoyed seeing their interests gain traction from their surrounding social circle -- whether friends, work colleagues or family members. 

Technology has enabled that process to embrace ever-widening circles and become an influential source of information, product marketing and influence.

Take a look at CPS' Social Media Wall combining traditional marketing copy and images with social media messages from Twitter, Pinterest, etc.  

The result: a dynamic marketing channel projecting vibrant and ever-changing messages -- many of which are created by your audience.

The Wall attracts attention by the very aspect that it responds to an audience need for new information. Trade static, passive signage for a continuously evolving set of photos, copy, video and customer-submitted (and curated) messages -- and watch the level of consumer engagement grow!