New Home Sales: 91% of Your Buyers Have Something in Common!

Back in April 2015, the Blog highlighted the statistic that 91% of home purchase decisions were made by women.  We noted some of the facts associated with women home buyers: they're more "connected," they're interested in relevant information and appreciate relatable content.

TecHomeBuilder featured an article recently titled The WOW Factor of Women-Centric Building and highlighted key elements critical to the home buying process:

Let Your Buyer Explore & Learn: This is the place for her!

(1) Make an emotional connection -- images really help you tell a story.  Take a look at the interactive touchscreen system designed for John Marshall multifamily property displayed to the left.  At a glance, you're able to put together a set of thoughts about the community, imagine the energy taking place on a daily basis and want to investigate further.

(2) Engage your buyer with stories -- tell visual stories so your home shopper can get to know you;  use language that speaks to her story such as "location, location, location" or "take a look what's available in our new neighborhood!"

We've blogged about relatable content previously: let your buyer know your community is the place for her!  You're going to need to do some discovery to determine not only the demographic of your audience but their drivers, too.  Sometimes, it's schools; other times, recreation, easy access to employment locations or health care facilities.  Take some time getting to know your buyer profile's back story in order to tell appropriate stories to your buyer!

Large touchscreens or tablets: Feel the energy!

(3) Develop and Use a Quality Presentation in your Sales Efforts -- here's where interactive presentations help you engage the shopper! Walk into an office (any office!) with what is called "passive signage" and then walk into another with an interactive presentation -- whether in a kiosk, on the wall or presented via tablet.  You can feel the energy, want to step up, and get engaged to start your own exploration journey!

There's more to the WOW factor -- keep an eye on the Blog!

And, contact us if you'd like to explore how an interactive presentation -- on a large touchscreen monitor or tablet -- can help you tell relatable and engaging stories about your community!

Interactive Touchscreen Systems: Encouraging Discovery

If you're a regular Solutions reader, you've seen our blogs regarding the value of interactivity.

We've talked about engagement, narrowcasting, the value of touch in decision-making and how using technology in your sales offices/information centers keeps your brand in synch with today's consumers. Whether Gen X, Y or Boomer, today's homebuyer is connected.

Recently, a CPS SalesTouch client posted a YouTube video highlighting their new Grand Palm Discovery Center located in Venice, Florida.

Go Interactive: take discover to an entirely new level!

Their SalesTouch presentation actively encourages the home shopper to explore and discover Grand Palm. The presentation, so colorful and full of life, provides actionable touch points: it encourages homeshoppers to visit the surrounding neighborhood, learn about Grand Palm's amenities, find a floorplan that meets their needs and customize it with desired options, as well as select and place furniture in the selected floorplan.

Take a minute and compare this experience to a buyer walking into a sales office with passive signage and a static brochure.

Everything about the Grand Palm's interactive system involves an action verb -- designed to actively engage the home shopper from the minute they walk into the Discovery Center.

And, when you think about it, shouldn't the homeshopping experience encourage discovery? Your buyers are looking for something new; interactivity actively encourages the process, helps answer questions and encourages the homeshopper to imagine living in this community!

Doesn't this type of marketing tool build your brand, as well?  Your brand is part of the connected world; it recognizes how critical the exploration part of home shopping is to the consumer.  And, take a look back at the Grand Palm presentation, above: wouldn't you want to start touching to discover  what this is all about?

Interested in finding out more about CPS' interactive touchscreen system, SalesTouch? We're available at www.cpsusa.com.