How To: Add Content Marketing To Your Sales/Leasing Office

Have you ever considered the difference between content and content marketing?

One way to consider the difference, says Michael Brenner, in an article available at www.contentmarketinginstitute.com, is the destination.

Adding content and making it a destination!

Brenner suggests we need to focus on developing content for the audience we're trying to reach, engage and convert.

In other words,Brenner says,  get focused on attracting an audience to an experience (that's the destination) that you own, build and optimize to achieve your marketing objectives.

Have you had a chance to see CPS' Social Media Wall? It's a great destination for content -- and the audience helps develop the content!

You're able to develop traditional marketing copy and images around your product and brand-- and add social media content developed by you and your audience.

Now, you're creating a content brand and sharing the development and viewing with your audience!

Take a look at our web video and consider whether this unique, tradigital experience would help make your sales/leasing office a content destination!

How Do You Define Content Marketing?

What do you think?

Marketing is telling the world you're a rock star.

Content marketing is showing your audience you live their life!

Content Marketing: Telling Stories, Building Relationships

How are you doing as far as all the terminology revolving around today's concept of Content Marketing?

Grab your audience; encourage participation in your brand!

Saw a nice blog on Contently: 10 Content Marketing Buzzwords You're Going to Hear Way Too Much This Year. 

No, we're not going to review all of them! If you're interested, you can read the entire blog here! It's still January so great idea to get a jump on the year!

We particularly liked and wanted to encourage use of Storytelling (as in: your brand encouraging storytelling) and Storyscaping (a new one for us but defined as "Stop creating ads, start creating worlds").

Take a look at some of CPS' other blog posts (including our most recent: Social Media Engagement: try it in your sales offices!). Storytelling and Storyscaping are key components of our SalesTouch and Social Media Wall products.  Take content (words, video, images) and engage your audience by actively soliciting touch and social media participation. Watch your audience and sales grow!

Planning on attending NAHB's Builders Show in Vegas?  We'll be telling stories all week; look for us in Booth 2860!