Storytelling Helps You Facilitate Customer Engagement

Did you happen to see Simon Fraser's post in Retail Customer Experience entitled, 7 Keys to Customer Experience Happiness?  Fraser suggests business customer experience efforts should never just be an initiative or a fad.

Social Media Wall: Encouraging storytelling!

Customer experience efforts, in other words, need to be communicated as part of the overall business vision -- and delivered consistently.

And, business goals, Fraser offers, are enhanced when there's a focus on creating great stories.

Members of your organization -- and your clients -- get a positive experience as a result of building memories.  Who doesn't remember experiencing "that feeling" when hearing a great customer experience story?

Have you considered how you are telling your stories?  Are they static stories on the wall or in a brochure -- or are you encouraging your customers to take information, add their experiences and start creating their own narrative around your brand?

Take a look at CPS Social Media Wall: it starts with your vision -- copy and images -- and adds in stories using social media content.  Stories emerge from your vision, yet are dynamic and ever-changing as customers start adding their own.

Every business and person has stories to tell -- and all of us get pleasure from hearing and seeing them! Ask how how Social Media Wall can facilitate the customer engagement for you!

Adding Happiness to Your Customer Experience

Great article by Simon Fraser in a recent Retail Customer Experience blog entitled, 7 Keys to Customer Experience Happiness suggesting business customer experience efforts should never just be an initiative or a fad. They're never a one-off!

CPS' Social Media Wall: encouraging storytelling!

Customer experience efforts, in other words, need to be communicated as part of the overall business vision -- and delivered consistently.

Business goals, Fraser offers, are enhanced when there's a focus on creating great stories. Members of your organization -- and your clients -- get a positive experience as a result of building memories.  Who doesn't remember experiencing "that feeling" when hearing a great customer experience story?

Why not think about how you are telling your stories?  Are they static stories on the wall or in a brochure -- or are you encouraging your customers to take information, add their experiences and start creating their own narrative around your brand?

Take a look at CPS Social Media Wall: it starts with your vision -- copy and images -- and adds in stories using social media content.  Stories emerge from your vision, yet are dynamic and ever-changing as customers start adding their own through Twitter, Facebook and Instagram.

Every business and person has stories to tell -- and all of us get pleasure from hearing and seeing them!