|Active Listening at Whole Foods: An Opportunity for Conversation!|
Today's digital solutions aren't just passively collecting information but have expanded to become customer experience zones displaying store specials, video and, even, websites. They offer a proactive engagement opportunity!
After all, the customer is at your location -- why not reach out and practice active listening?
Chris Lott, a CPS developer specializing in interactive experiences, says, "Take a look at the CPS Customer Comment Board where customers are empowered, given a platform to ask questions and provide feedback. We've found they also offer ideas for new products, initiatives and improvements -- because they are being asked in the midst of their shopping experience!"
Lott goes on, "Most agree that customer service shouldn't focus only on 'putting out fires.' It's about developing relationships from the first point of contact." An on-site Board starts the conversation and encourages customers to engage with the brand and each other.
Where might such a Comment Board reside? Anywhere your customers interact with your brand, services and products! Proactive interaction shows you support your customers and reduces the number of fires long-term. Here's your chance to create opportunities for conversation!