Yes; for many, it's been a long, cold winter with ice storms, record cold and history-busting snowfalls. Hopefully, we're past the worst of that and can start generating Spring marketing efforts. Here are several that should resonate and can start generating visits to your sales office:
(1) Reach Out to Realtors -- We've talked about the value of co-op agents before (take a look at an earlier Solutions blog entry -- Builders, Co-Op Agents: Reaching the Asian Community.)
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| Co-op Agents: Give them a reason to visit! |
BuilderOnLine reports Spring is the busiest season for Realtors and suggests offering incentives to make sure they spread the word about your community. How about putting together a "Get Ready for Spring" Open House -- offering a "spa event" raffle for attendees? Or, a "Wine & Cheese" evening with a case of your favorite? And, keep the buzz going: don't stop with one event! Follow-up with emails announcing the winner and promoting your next event -- as well as your community.
Don't forget that Realtors often focus on a specific demographic -- relocations, ethnic or religious groups, 55+ buyers, etc. Reach out to these demographic-centric agents, often. They always will have a group of interested buyers available to visit your community -- provide them with a reason to stop by.
(2) A Picture is Worth a Thousand Words --- Mollie Elkman, a Philadelphia-based marketing expert, reminds us that pictures offer "virtual curb appeal." Why not take one step further and Go Interactive with a touch screen system?
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| Go behind the walls -- and beyond the floorplan! |
Take your home shoppers "behind the walls" and visually talk about your location, amenities, and features. Show them you're "in the center of town" and what that offers -- or your rural location and the great amenities provided by the HOA.
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