Interactive Presentations: Content is Critical

Your audience -- whatever the product, whether they're new new home shoppers or retail customers -- has a short attention span.

CPS SalesTouch content helps focus the customer journey!

They want content -- in short bursts -- and they want it now.  Reading through brochures is so 2000, in other words!

What can you do to improve your approach to content and make it relevant to your audience?

• Focus on grabbing their attention -- right away.  Remember: visuals are key as they spark the imagination.  Let your customers know there's a story unfolding in front of them -- make sure your copy and content is relevant to their lifestyle, goals and aspirations.
• Provide actionable information -- that is easily approached. Your customer is there because they want something new -- they want to find out how your product (be it a new home, an appliance or clothes) will improve their current situation.  Help them explore your solution. If you're a new home builder, that means interactive floorplans, furniture placement, design center features.  A grocery? There's recipes, nutritional information and new cooking methods.
• Motivate them to take the next step -- make sure you've defined it.  Do you want prospect registration? A tour, followup meeting or call back? Make the next step realistic, identifiable and easy to locate. 

Take a look at the CPS SalesTouch interactive touchscreen presentation above: what can you tell about the audience, their goals and aspirations and the next steps?  We've put SalesTouch case studies on our website so you can see how effective content grabs a home shopper's attention and encourages them to take the next step on their path to home ownership.

Yes! Interactive Technology & the 55+ Home Shopper are a Great Fit!

People are always asking: My new project is a 55+ community -- do you think interactive technology would be useful?

Technology helps answer your home shopper's questions!

The answer is a resounding yes!

First, a few thoughts about 55+ and technology: today's 55+ home shopper is more tech savvy than you might think.

The largest growing Facebook user group is the 55+ audience. The 2017 NAR Home Buyer and Seller Generational Trends Report reports that 89% of home shopping Boomers search online -- which is consistent with any of the other age groups -- including Millennials.

We've found every generation of home shoppers expects some sort of digital engagement and builders need to consider providing tools to meet those consumer expectations.

By the time a Millennial, Gen Xer, or Boomer home shopper walks into your sales or leasing office, they’re already well into their journey for a new dwelling.

One key take away: technology acts as an assistant to sales and leasing agents as it encourages home shoppers to ask questions and find solutions.  Whether the process includes creating a dream home with a hobby room in lieu of the standard 3rd bedroom or determining how Plan 2158 fits on the selected lot, interactive technology helps the home shopper visualize and embrace their new home.

And, your 55+ audience seeks information! They're considering a life-changing purchase and want to make sure they've checked all the possible boxes. Take a look at CPS' interactive touchscreen system, SalesTouch, engaging home shoppers at Latitude Hilton Head -- the latest Margaritaville 55+ community. The sales agents address questions and provide understandable answers at a touch!