|Get Proactive: Engage buyers mid-stream with surveys|
We'd like to suggest surveys be just a part of your ongoing communications process.
Doesn't it seem a bit abrupt to ask "How did we do?" out of the blue for such a major event as a home purchase -- although it can make sense for a dinner out or hotel stay. There have probably been many "great job" and "could have been better" events from the first visit to the sales office through closing.
Finding those mid-stream results -- and managing around them -- not only engages your buyer and enhances the customer experience but allows the builder to manage people and process on a more timely basis.
Earlier CPS Solutions blogs talked about initiating and maintaining the communications process during the construction process. Keeping your buyers informed; providing stage-of-construction photos -- CPS' FieldCollaborate offers a Buyer Portal just for that reason. Why not schedule a survey after the first Construction meeting?
Now, your buyers are involved in the feedback process and engaged to the level needed to provide meaningful feedback. It's no longer a perfunctory "How Did We Do?" at closing; you've initiated full-scale dialogue. And, that's the type of communication that will generate referrals!
Find out how we can help you integrate SurveyMonkey into CPS' construction and warranty software!