|Technology helps answer your home shopper's questions!|
The answer is a resounding yes!
First, a few thoughts about 55+ and technology: today's 55+ home shopper is more tech savvy than you might think.
The largest growing Facebook user group is the 55+ audience. The 2017 NAR Home Buyer and Seller Generational Trends Report reports that 89% of home shopping Boomers search online -- which is consistent with any of the other age groups -- including Millennials.
We've found every generation of home shoppers expects some sort of digital engagement and builders need to consider providing tools to meet those consumer expectations.
By the time a Millennial, Gen Xer, or Boomer home shopper walks into your sales or leasing office, they’re already well into their journey for a new dwelling.
One key take away: technology acts as an assistant to sales and leasing agents as it encourages home shoppers to ask questions and find solutions. Whether the process includes creating a dream home with a hobby room in lieu of the standard 3rd bedroom or determining how Plan 2158 fits on the selected lot, interactive technology helps the home shopper visualize and embrace their new home.
And, your 55+ audience seeks information! They're considering a life-changing purchase and want to make sure they've checked all the possible boxes. Take a look at CPS' interactive touchscreen system, SalesTouch, engaging home shoppers at Latitude Hilton Head -- the latest Margaritaville 55+ community. The sales agents address questions and provide understandable answers at a touch!