Leo Widrich, in a recent BufferApp blog available here, suggests we need to spend time understanding how our customers think -- and increased sales will result.
|SalesTouch: Light Up Their Brain..and Go Green, too!|
He talks about 10 things you can apply today to get more customers; we've narrowed his list down to 3:
(1) Use Urgency the Smart Way -- creating a sense of urgency or scarcity is known to drive up sales (think: iPad, Elmo, Wii).
What Howard Leventhal suggests is critical: people tend to block out urgent messages if they aren't given information on how to followup!
Builders: put CRM to use (and ask us how CPS' CRM 2.0 will help you with consistent followup!).
(2) Make Their Brains Light Up 'Instantly" -- It's your brain's frontal cortex that is highly active when we think about waiting for something.
Appeal to pain points -- fast! Think about using an interactive touchscreen system and "hot spot" local areas and amenities that solve buyer problems. How close are the schools? Is there great dining close-by? Highlight your floorplan with a lower level master!
(3) Stand for Something -- "Green" is critical to today's Millennial consumer (and important to Boomers, too!); many builders are incorporating green features in their homebuilding process.
Go Green: use an interactive touchscreen to illustrate your "behind the walls" process. Take advantage of "print on demand" brochure features -- or provide an "easy to email" brochure as you embrace "green" in your marketing efforts.
Find out more about CRM 2.0 and SalesTouch (CPS' interactive touchscreen system) here: www.cpsusa.com.