|SalesTouch Puts Multisensory Experiences into Sales Offices!|
Yes, you read that correctly! Laptop tilt!
Actually, the tilt is designed to encourage customers to adjust the screen to their ideal viewing angle.
In other words, the tilt is encouraging touch! And, not just with the monitor angle but throughout the store. Apple wants customers to see what is available and to experiment with hardware, apps and websites as a way to learn about their devices.
Gallo suggests interactivity -- what he calls multisensory experience is built into every component of an Apple Store. Store employees don't demonstrate items; rather, they encourage shoppers to find solutions themselves. Gallo suggests Apple discovered customers would be more interested in buying, more loyal to the brand by creating an ownership experience!
Our brains, Gallo writes, love multisensory experiences. The more engaged a customer is, the more likely it is they will engage with your product on an emotional level.
CPS' touchscreen system, SalesTouch, is all about interactivity. It is designed to engage home shoppers the minute they walk in the sales office with interesting, useful, emotional images and content. Whether exploring the neighborhood or trying on structural options, they're finding solutions (where is the local elementary school? where is the optional den located?).
And, just like the Apple store, they're creating an ownership experience! And, isn't that what home shopping is about? Take a look at some of the interactive presentations we've created for builders and developers in the Case Studies section of our website. We'll be at the National Home Builders Association IBS in Orlando in January and there will be a number of touch opportunities available!