Thursday, January 11, 2018

Builders: Referrals Can Be Your Least Expensive Source of Traffic!

Have you been asked to increase your referral rate -- and not quite sure where to start?

Any chance you saw our Solutions BlogHomebuilder #1 Referral Driver: Keeping Buyers Informed? You can read it here.
You Don't Need Conversation -- Just Communication!

Not surprisingly, that Blog is one of our most read posts as it kicks-off with Eliant CEO Bob Mirman's Builder and Developer article comments:  the single largest referral driver for homebuilders is how well the builder keeps buyers informed regarding the status of construction. 

Mirman suggests: think of the homebuying process as similar to a hospital stay.  Both are stressful -- yet, the stress can be mitigated by information.  No one, in other words, likes to be in the dark.  And, in today's social media connected world, bad experiences can be broadcast all too easily.

The same applies to good experiences, suggests Mirman in the June 2017 Builder and Developer. He notes the #1 driver of buyers' Willingess to Refer a Friend is the ability to keep them informed of their status.

Importantly, Mirman notes, you don't need conversation -- just communication.  CPS' software Portals take information developed by Field Collaborate's construction users and WarrantyWatcher's customer service teams and make it available to buyers and home owners via the Internet.  No additional work required: the construction schedule is available for buyers to view. Warranty requests, status and appointments can be seen, as well, via mobile or desktop. In both cases, 24/7, anywhere/anytime!

Want to take things up a notch, become more user friendly? Go the extra step and take stage-of-construction photos and attach them to construction milestones. Add post-repair photos so your homeowner knows how things look before getting home after work.  After all, your buyers have Portal access 24/7 so they're up-to-speed as the work is completed!

Referrals can be your least expensive source of traffic -- and the most rewarding.  Communication is a win-win as your team communicates results within the organization -- and  easily viewable by your most important audience, your buyers.

Attending IBS2018 in Orlando?  CPS will be in Booth 5583 and we'd love to show you how FieldCollaborate and WarrantyWatcher can help your organization not only have more efficient processes but generate referrals based on your improved communication!

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