Thursday, July 27, 2017

Yes! Boomers Are Buying Outside the "Smile States"

John McManus noted in a recent BuilderOnline Consumer Trends article that the US population is now 325.3 million and added a fact, that frequently goes unnoticed: the US population is getting older.
Millennials, Boomers .. and multigenerational, too!

There's been quite a bit of fanfare recently noting Millennials are finally entering the new homes market; yet, the median age across the board has gone up 7% since 2000.  More startling: the 65+ population has grown 40.5% in the same timeframe.

And, every state has experienced an increase -- or remained constant.  Maine has the highest median age (44.6) (compare that to Utah with the lowest at 30.8)!

What ideas might be drawn from these numbers?

Certainly, there's demand for 55+ communities in what are thought of as "traditional 55+" areas (for example, Sumter, FL has a 67.1 age median).  McManus suggests that builders and developers consider every area has 55+ potential -- and that there's a significant demand for multigenerational product, as well.

In other words, communities are drawing buyers from a wider audience than ever before -- and the audience is more diverse.  What seems to be consistent, McManus notes, is the interest in carefree living.  Accessibility -- in terms of interior space as well as outside the community -- and lifestyle -- think both community and surrounding neighborhood amenities -- are drivers as folks think about how they want to live as they get older.

Take a look at recent Solutions Blogs regarding walkability, amenities, green living, even floorplan options -- and how an interactive presentation -- we're highlighting CPS' SalesTouch -- will help tell your story more effectively to the range of today's home shopper audiences.


Monday, July 24, 2017

When Thinking About Digital Walls: Bigger is Better!

"You never get a second chance to make a first impression."

That saying has been attributed to Will Rogers; however, Debbie Wilson-Dewitt, in a recent DigitalSignageToday article, suggests it makes sense to apply it to digital walls, as well.  These walls are intended, she says, to create a strong impression.  Since the walls are typically placed in an entry area, they're designed to make that first impression as lasting as possible and, for that, you need to go big or go home!

CPS offers Social Media Wall-- a unique, ever-changing combination of social media content and traditional marketing copy. Many of these walls have gone big; several are located in new home information centers and they provide a terrific entrance focal point. 

Apart from size, what else needs to be considered when thinking about an effective wall?
  • Size matters, initially; content keeps people looking. 
  • Walls can greet as well as provide information.
  • Use walls to communicate and reinforce branding. 
  • Answer questions through wall content and images -- it keeps people engaged, longer.
  • Be sure the wall is designed for your audience.
Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization can benefit from them. Let us help you imagine how this dynamic communications tool can leverage your social media content and create conversations!  






Friday, July 21, 2017

Starting with Your Prospect in Mind!

Another short (he says "one minute" but...) and interesting Power Marketing/Brian Flook Tuesday Tip:

Every marketing effort MUST begin with the prospect in mind!
SalesTouch takes answers and gets interactive! 

In other words, take advantage of each marketing project to focus and ask questions such as:
  • Who are my prospects?
  • What are their interests?
  • What is impacting them today?
  • What are their dreams?
Asking these types of questions (and developing answers to them!) helps "get into the prospect's mind" so your content and messaging speaks directly to their wants!

What sorts of answers do you think helped create this CPS SalesTouch interactive touchscreen presentation?  How about 55+ demographic, relocating, family-oriented, looking for relaxation, love the outdoors!