|Whole Foods goes beyond flyers to digital Comment Board|
A digital platform, Kline suggests, allows for constant -- and consistent-- distribution of useful information to your shoppers ad employees. And, of course, once the platform is established, updates should be straightforward.
Kline argues that a digital process is more exciting and advanced than traditional flyers and emails. It demands (or at least encourages) attention -- meaning your message has a better chance of being received. And, you're able to add contemporary and eye-catching content, too.
A well-designed board not only displays information, it communicates your business objectives, enhances branding and encourages customer engagement.
Take a look at the latest Whole Foods Market Customer Comment Board; compare it to ones you've seen covered with flyers, cards, post-its and ask yourself: which would help communicate your message, your brand, your objectives better?