Friday, July 21, 2017

Starting with Your Prospect in Mind!

Another short (he says "one minute" but...) and interesting Power Marketing/Brian Flook Tuesday Tip:

Every marketing effort MUST begin with the prospect in mind!
SalesTouch takes answers and gets interactive! 

In other words, take advantage of each marketing project to focus and ask questions such as:
  • Who are my prospects?
  • What are their interests?
  • What is impacting them today?
  • What are their dreams?
Asking these types of questions (and developing answers to them!) helps "get into the prospect's mind" so your content and messaging speaks directly to their wants!

What sorts of answers do you think helped create this CPS SalesTouch interactive touchscreen presentation?  How about 55+ demographic, relocating, family-oriented, looking for relaxation, love the outdoors!


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