Sunday, January 7, 2018

When Thinking About Digital Walls: Go BIG!

"You never get a second chance to make a first impression."

That's a well-known Will Rogers saying and in a recent DigitalSignageToday article Debbie Wilson-Dewitt suggests it makes sense to apply it to digital walls, as well.  She says these walls are intended to create a strong impression.

Since the walls are typically placed in an entry area they're designed to make that first impression as lasting as possible and, for that, you need to go BIG or go home!

Social Media Wall at Wendell Falls
Social Media Wall at Wendell Falls
CPS offers Social Media Wall-- a unique, ever-changing combination of social media content and traditional marketing copy. Many of these walls have gone big and provide a terrific entrance focal point at new home information centers. 

Apart from size, what else needs to be considered when thinking about an effective wall?
  • Size matters, initially; content keeps people looking. 
  • Walls can greet as well as provide information.
  • Use walls to communicate and reinforce branding. 
  • Answer questions through wall content and images; it keeps people engaged, longer.
  • Be sure the wall is designed for your audience.
Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization can benefit from them.

Heading to Orlando for IBS 2018? Visit CPS in Booth W5583 and let us help you imagine how this dynamic communications tool can leverage your social media content and create conversations!  

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