Monday, July 24, 2017

When Thinking About Digital Walls: Bigger is Better!

"You never get a second chance to make a first impression."

That saying has been attributed to Will Rogers; however, Debbie Wilson-Dewitt, in a recent DigitalSignageToday article, suggests it makes sense to apply it to digital walls, as well.  These walls are intended, she says, to create a strong impression.  Since the walls are typically placed in an entry area, they're designed to make that first impression as lasting as possible and, for that, you need to go big or go home!

CPS offers Social Media Wall-- a unique, ever-changing combination of social media content and traditional marketing copy. Many of these walls have gone big; several are located in new home information centers and they provide a terrific entrance focal point. 

Apart from size, what else needs to be considered when thinking about an effective wall?
  • Size matters, initially; content keeps people looking. 
  • Walls can greet as well as provide information.
  • Use walls to communicate and reinforce branding. 
  • Answer questions through wall content and images -- it keeps people engaged, longer.
  • Be sure the wall is designed for your audience.
Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization can benefit from them. Let us help you imagine how this dynamic communications tool can leverage your social media content and create conversations!  

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