Builders: Let's Add Pets and Up Your Marketing Program!

Furry family members are influencing home-buying decisions!

Did you see the results from a recent SunTrust Mortgage:

33% of Millennials purchased their new home to have more room (either an improved space or yard) for their dog?

Let's call this a Pet Welcoming community!

What are you doing to make this important connection for home shoppers?

A super interesting article in FusionHappens.com suggests Millennials are particularly focused on including pets in their homebuying decision-making. FushionHappens asks: what are you doing to make this important connection:

•  Are you offering low-maintenance flooring?
• How do you message pet owners?
• Do you include happy dogs and owners in your ads and on your website?
• What about dog parks?

CPS SalesTouch is an interactive touch-based kiosk system designed to engage home shoppers from the minute they enter your sales office; don't you think this pet-friendly Parks & Trails section at Newland Communities' Tehaleh encourages a new pet-focused visitor to consider their community?

Go the Extra Step: Talk About How Your Floorplans Fit Their Lifestyle!

Millennials (and Boomers, by the way) are particularly interested in how a new home fits their lifestyle. For some, a family-focused kitchen is critical. For others, it's the "extra" room that can be a craft space, or a tasting room or a "man cave."

Yes! There's a Pet Room option here!

And, for pet owners: do you offer doggie doors or dog washing areas?

There's a great way to enhance your marketing for these lifestyle-focused buyers: interactive floorplans! 

Let your home shopper try out lifestyle ideas with touch and mix/match structural options and drag 'n drop furniture. Consider something as simple as re-purposing the "mud room" label!

There's nothing better for a potential buyer than seeing that you recognize their lifestyle is important. You might not know which element is critical but offering your buyer with the ability to visualize it is critical. 

Add Lifestyle Visualization to Your Sales Offices!

Interested in finding out more how you can help buyers see how your homes meet their objectives? CPS offers one-on-one demos; use this form and we'll schedule one with you!