Businesses take lines seriously. They have to: no one wants grumpy customers annoyed about waiting times and abandoning the purchase, entirely, because of a line.
|Waiting isn't as bad -- there's Friday's Brews & Bites!|
Automated line management systems are available to make the wait process more efficient. Typically, an effective system can provide a 15-35% improvement from end-to-end. Everyone likes the idea of less time in line but ... reducing a 3 1/2 minute wait by 25 seconds doesn't always register as a significant improvement to the average consumer. It's still a wait.
Just as important -- if not more so -- is perceived wait time -- the psychological component of line management.
There can be up to a 40% decrease in perceived wait time with a good automated line system keeping customers up-to-date about what to expect and both occupied and distracted by marketing and informational messaging. It's play-off season; who wouldn't mind waiting when they knew they'd see the latest game score? Or, learning about Friday night's free wine tasting!
What's your business doing to keep your lines moving -- and your customers happy? Take a look at CPS' QuikLine automated line management solution!