Adding Happiness to Your Customer Experience

Great article by Simon Fraser in a recent Retail Customer Experience blog entitled, 7 Keys to Customer Experience Happiness suggesting business customer experience efforts should never just be an initiative or a fad. They're never a one-off!

CPS' Social Media Wall: encouraging storytelling!

Customer experience efforts, in other words, need to be communicated as part of the overall business vision -- and delivered consistently.

Business goals, Fraser offers, are enhanced when there's a focus on creating great stories. Members of your organization -- and your clients -- get a positive experience as a result of building memories.  Who doesn't remember experiencing "that feeling" when hearing a great customer experience story?

Why not think about how you are telling your stories?  Are they static stories on the wall or in a brochure -- or are you encouraging your customers to take information, add their experiences and start creating their own narrative around your brand?

Take a look at CPS Social Media Wall: it starts with your vision -- copy and images -- and adds in stories using social media content.  Stories emerge from your vision, yet are dynamic and ever-changing as customers start adding their own through Twitter, Facebook and Instagram.

Every business and person has stories to tell -- and all of us get pleasure from hearing and seeing them!