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Monday, January 19, 2015

Content Marketing: Telling Stories, Building Relationships

How are you doing as far as all the terminology revolving around today's concept of Content Marketing?

Grab your audience; encourage participation in your brand!
Saw a nice blog on Contently: 10 Content Marketing Buzzwords You're Going to Hear Way Too Much This Year. 

No, we're not going to review all of them! If you're interested, you can read the entire blog here! It's still January so great idea to get a jump on the year!

We particularly liked and wanted to encourage use of Storytelling (as in: your brand encouraging storytelling) and Storyscaping (a new one for us but defined as "Stop creating ads, start creating worlds").

Take a look at some of CPS' other blog posts (including our most recent: Social Media Engagement: try it in your sales offices!). Storytelling and Storyscaping are key components of our SalesTouch and Social Media Wall products.  Take content (words, video, images) and engage your audience by actively soliciting touch and social media participation. Watch your audience and sales grow!

Planning on attending NAHB's Builders Show in Vegas?  We'll be telling stories all week; look for us in Booth 2860!

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