Spring Home Sales Look Promising: Are You Ready?

Signs of Spring are all around us: budding flowers, pollen everywhere, gorgeous sunsets!

And, the signs for a great new home Spring selling season are here, as well.  BuilderOnline recently highlighted Realtor.com's economist, Jonathan Smoke's market take: a strengthening economy, increased consumer confidence, low new and resale home inventories and increased consumer purchasing interest.

Are you prepared for Spring's uptick?

Almost all new home sales are local; how are things in your area? If you're in Boston, Madison, Rochester, Minn or Durham, NC...they should be great as inventory is so low that the median inventory age dropped by an entire month!

The news, in other words, is very encouraging for a great Spring season -- are you prepared to take advantage of this terrific market?

I'm ready, you might say; but are you really?  Amy O'Connor, with Shore Consulting, suggests taking a look at 5 "must haves" for the Spring selling season -- and the first is sales momentum. You can check out the other four here.

Amy suggests you need to start strong -- meaning get organized and be fully ready to snag the early Spring sales.

Are your marketing materials up-to-snuff?  Do you have enough of them?  How about your CRM?  Do you have your purchase agreement documents available for quick and accurate preparation?  Have you looked into DocuSign as a way to quickly generate your entire purchase agreement package for across the web signing?

CPS can help with your CRM needs: we had a client, years ago, who said it used to take him about 3 hours to fully prepare a purchase agreement package and that had been reduced to about 30 minutes using CPS CRM's fully automated purchase agreement prep process.  We can get you up and running with an automated process using your documents in less than 1 week!

2016: What's New in CPS CRM?

Today's new home buying experience, for the home shopper, frequently isn't seen as too very different than any other retail experience. Of course, prices are a bit higher than in a car dealership or a furniture store but overall we see an interest in a seamless -- and efficient -- consumer shopping experience.

CPS CRM provides builders with a unique design and approach to manage the new home sales process through a single experience.  Bob Musa, CPS' President says, "Our job, as software developers, is to harness technology to help make a great buying experience for consumers along with a consistent, reliable and powerful back-end processing environment for the builder."

2016 CPS CRM: Seamless Integration is a keyword!

Several key concepts emerge:

• Supporting a seamless customer interaction: Home shoppers come into contact with the builder and specific communities through multiple channels -- builder website, mobile registration, 3rd party marketing sites, a developer information center and, last but certainly not least, the sales office itself.  No one wants to register multiple times, providing the same (or different!) information.  CPS CRM accepts registration from all sites, seamlessly, and recognizes when a prospect has previously registered, as well. 

• Cloud Enhancements: CPS CRM is, of course, a cloud-based system -- available anywhere/anytime.  We've added another cloud-based application, DocuSign, to our integration processes so agents can generate purchase agreements using CPS CRM and provide anywhere/anytime purchase agreement execution access for buyers -- as well as co-op agents, lenders, escrow agents and the builder -- via DocuSign. And, this is an end-to-end enhancement of the current contract wizard -- prospect registration, floorplan/homesite/option selections, loan program calculations are seamlessly integrated into the DocuSign forms.

• Enriched Back-end Processing: The new home sales, construction and document process is a series of key dates and steps.  CPS CRM facilitates sales processing with easy-to-maintain checklists along with automatic email reminders regarding pending or behind-schedule activities. 

We'll be in Las Vegas for the IBS Builders Show -- stop at Booth C2856 and we'll show you how to enhance your home builder sales process with CPS CRM!