Let's #GetSocial at IBS2016!

Did you see CPS' Social Media Wall has been selected as a Most Innovative Building Product finalist at the NAHB International Builders Show scheduled to open next week in Las Vegas?

We're thrilled -- and wanted to highlight the product for the Blog!

What makes the Wall unique (and particularly useful) is the ability to integrate traditional marketing copy and images with social media Tweets and posts -- and generate a compelling visual presentation to be used in sales offices and information centers.

Let's #GetSocial -- join us at IBS in Vegas!

We've previously mentioned there's a paradigm shift underway regarding the way people consume marketing messages. Traditional marketing (passive signage, for example) might start the conversation but digital is the new destination.

It's not "traditional" vs. "digital" but..tradigital that will generate better results.

The Wall is all about tradigital -- traditional marketing images and copy are key to the presentation look as they float in/out of view as either single images, copy or a combined large effect.  Then, they're integrated with consumer digital input -- curated, of course, so not everything appears on The Wall!

And, it's possible to Go Big with a set of small monitors (as illustrated above) or to use a single monitor designed to mimic multiple monitors.

We're going to be in Booth C2856 next week in Vegas or you can join us on The Wall using #IBS2016!

Millennials and the "most convincing advertising"?

Just saw an interesting blurb:

"The most convincing advertising of all is seeing your own friends buying, wearing and using the product.  We engage with our peers through social media, I've bought countless items because of what I've seen on Instagram alone."

What do you think?  

Wendell Falls, NC - Social Media Wall

Many argue that millennials use social media not only to keep in touch with their circle of friends and family but to document experiences through photos and text.  

Historically, individuals enjoyed seeing their interests gain traction from their surrounding social circle -- whether friends, work colleagues or family members. 

Technology has enabled that process to embrace ever-widening circles and become an influential source of information, product marketing and influence.

Take a look at CPS' Social Media Wall combining traditional marketing copy and images with social media messages from Twitter, Pinterest, etc.  

The result: a dynamic marketing channel projecting vibrant and ever-changing messages -- many of which are created by your audience.

The Wall attracts attention by the very aspect that it responds to an audience need for new information. Trade static, passive signage for a continuously evolving set of photos, copy, video and customer-submitted (and curated) messages -- and watch the level of consumer engagement grow!

Interactive Touchscreen Systems: Encouraging Discovery

If you're a regular Solutions reader, you've seen our blogs regarding the value of interactivity.

We've talked about engagement, narrowcasting, the value of touch in decision-making and how using technology in your sales offices/information centers keeps your brand in synch with today's consumers. Whether Gen X, Y or Boomer, today's homebuyer is connected.

Recently, a CPS SalesTouch client posted a YouTube video highlighting their new Grand Palm Discovery Center located in Venice, Florida.

Go Interactive: take discover to an entirely new level!

Their SalesTouch presentation actively encourages the home shopper to explore and discover Grand Palm. The presentation, so colorful and full of life, provides actionable touch points: it encourages homeshoppers to visit the surrounding neighborhood, learn about Grand Palm's amenities, find a floorplan that meets their needs and customize it with desired options, as well as select and place furniture in the selected floorplan.

Take a minute and compare this experience to a buyer walking into a sales office with passive signage and a static brochure.

Everything about the Grand Palm's interactive system involves an action verb -- designed to actively engage the home shopper from the minute they walk into the Discovery Center.

And, when you think about it, shouldn't the homeshopping experience encourage discovery? Your buyers are looking for something new; interactivity actively encourages the process, helps answer questions and encourages the homeshopper to imagine living in this community!

Doesn't this type of marketing tool build your brand, as well?  Your brand is part of the connected world; it recognizes how critical the exploration part of home shopping is to the consumer.  And, take a look back at the Grand Palm presentation, above: wouldn't you want to start touching to discover  what this is all about?

Interested in finding out more about CPS' interactive touchscreen system, SalesTouch? We're available at www.cpsusa.com.