Let's #GetSocial at IBS2016!

Did you see CPS' Social Media Wall has been selected as a Most Innovative Building Product finalist at the NAHB International Builders Show scheduled to open next week in Las Vegas?

We're thrilled -- and wanted to highlight the product for the Blog!

What makes the Wall unique (and particularly useful) is the ability to integrate traditional marketing copy and images with social media Tweets and posts -- and generate a compelling visual presentation to be used in sales offices and information centers.

Let's #GetSocial -- join us at IBS in Vegas!

We've previously mentioned there's a paradigm shift underway regarding the way people consume marketing messages. Traditional marketing (passive signage, for example) might start the conversation but digital is the new destination.

It's not "traditional" vs. "digital" but..tradigital that will generate better results.

The Wall is all about tradigital -- traditional marketing images and copy are key to the presentation look as they float in/out of view as either single images, copy or a combined large effect.  Then, they're integrated with consumer digital input -- curated, of course, so not everything appears on The Wall!

And, it's possible to Go Big with a set of small monitors (as illustrated above) or to use a single monitor designed to mimic multiple monitors.

We're going to be in Booth C2856 next week in Vegas or you can join us on The Wall using #IBS2016!

What is Your Unique Selling Proposition?

Why should someone buy from you?

Robert Clay, in his blog, Marketing Wizdom Tips No. 1 & 2, suggests that fewer than one business in a thousand can answer that question in a compelling manner. 

Are you that powerful number one or a member of the anonymous 999?

Don't you agree: there's a unique selling proposition here?

Can you tell someone what differentiates your business, what's unique, offering a superior benefit or providing something irresistible? 

There's actually at least two elements involved in that conversation: your actual unique selling proposition and how you tell that story.  We'll let you work on what is unique as we concentrate on telling the story.

Communicating your benefits quickly, clearly and effectively is critical -- and an interactive touchscreen will help.  Guaranteed.  Have you been in a sales location that has one?  It brings energy; immediately engaging visitors and getting them involved in your product. 

We're going to be at the International Builders Show in Orlando, Feb. 8-10.  Talking about our unique selling proposition as we demonstrate how we can help you communicate yours -- stop by!

Jeff Shore's Nationwide Sales & Marketing Survey

Jeff Shore

With over 20 years of new home sales and Fortune 500 experience, Jeff Shore blends hard working, real-world expertise with humor, insight and wit in his unique approach to new home sales training.  CPS has sponsored several of Jeff's sales agent and management training programs throughout the US over the last several years. 

And, we're really excited about the latest opportunity to partner with Jeff during this year's International Builder's Show in Orlando.  Jeff is asking new home sales/marketing professionals to participate in a nationwide sales/marketing survey.  He'll forward survey results to participants as well as discuss What's Hot/What's Not in Orlando at a fun and free event scheduled for Weds., February 8 at B.B. King's Blues Club.

You're invited to participate: take a look at the invitation from Jeff here:

I am conducting a nationwide survey of New Home Sales and Marketing Leaders about what’s working, what's hot and what’s not – and I need your help! This anonymous survey focuses on industry benchmarks, key challenges and emerging trends that will enable all of us to grow and improve together in 2012. Please know that I am doing this to better understand and share with you the current pulse of our ever-changing industry and not to solicit business. In fact, if you participate in our survey, it would be my privilege to send you a copy of the final survey results and analysis at no cost to you. On top of that, I’d also like to invite you to join me for a fun, energizing and free event during the International Builders’ Show in Orlando on February 8th at B.B. King’s Blues Club from 3:00 - 4:30 pm where I will present the results of The Sales & Marketing Pulse 2012. https://www.builderwebapps.com/pulse/ So, if you are a Sales Manager, Director or Vice President, would you please take about fifteen minutes now to complete our survey? If you are a Sales Professional and you think your Sales Leader would benefit from this offer, please feel free to forward this email on to them! You can find the survey here: http://jeffshore.com/pulse My commitment is to make this small investment of your valuable time pay you a handsome return once the survey results are compiled. Thank you in advance for your time and best wishes for a very successful 2012! Jeff Shore