How To: Adding Color To Your Marketing Strategy

Did you happen to see Wade Harman's recent Color Psychology blog? You can read it here.

Color is powerful: it triggers emotions

Harman discusses why color -- or visual stimulation when done correctly -- is so important when your objective is engaging an audience.

Color is powerful -- because it triggers emotions. 

Home builders, for example, want to take home shoppers on an emotional journey when they're considering a home purchase. Correct color selection, in sales office design and marketing collateral, can do more than create a mood.

Consider developing a color strategy as a result of evaluating the message you want your audience to know. And, color strategy considerations get more involved than knowing there are cool and warm colors!

Go Blue with Boomers! Generate a sense of trust & security

As an example: red is frequently considered a warm color, sometimes triggering feelings of anger and hostility.

Yet, a HubSpot study found that a red Get Started web button outperformed a similar green button by 23%. Red has been found to be very effective when trying to create urgency, in other words! What do you think about adding red to your I'm Included option buttons?

On the other hand, blue is thought to generate a sense of trust and security. Think about developing marketing collateral including a SalesTouch interactive touchscreen presentation; wouldn't including a blue palette create messaging that will resonate for your Boomer home shoppers?

Ask us to help you create an engaging interactive touchscreen presentation -- or a Social Media Wall featuring traditional marketing copy and content along with your #GetSocial input. CPS can help you analyze maximize the power of color as part of your marketing strategy!

Is the Homebuying World Ready for Millennials?

Seen the current Our Thinking feature by Goldman Sachs entitled, Millennials: Coming of Age? You can read the full article here.

#GetSocial and integrate traditional marketing & digital content

Did you know the Millennial generation is the largest in U.S. history (larger, in other words, than Baby Boomers)?

As a group, Millennials have come of age during a time of unprecedented technological change, globalization and economic disruption -- as well as lower employment levels and smaller incomes.  As a result, there are significant differences in behaviors and experiences than previous generations.

What sort of differences? For example, almost 60% of the 18-31 group in the 70's were married and living in their own household.  Today, that number if about 25%.

To date, the reduction in household formation has been significant for the new home market but...there may be light at the end of the tunnel.  A recent Trulia survey reports 93% are interested in purchasing a home (the largest percentage of any demographic group).

Millennials are the first generation of digital natives and attitudes towards shopping and purchasing are noteworthy, as well.  Consider this statement:

"When a brand uses social media, I like that brand more."

Implications for marketing are significant: these are social and connected home shoppers.  How do you effectively communicate about a service, product or brand? Brands appear to be shrinking in importance while social media influence is growing. Millennials turn to their online networks when making purchasing decisions.

Take a look at CPS' Social Media Wall as a unique mechanism for integrating traditional marketing images/copy with social media.  Bring your marketing messages -- and brand -- to a generation about to burst onto the home buying stage!