CRM 2.0: Helping Homebuilder Agents Become Better Salespeople

No doubt you've heard the expression, "Now, there is a born salesperson!"

Have you really thought about that statement? Who really is born a sales person?  Or, an engineer, software developer or nurse, for that matter?  From a practical standpoint, people are born; everything after that, it can be argued, is based upon learning and choices.

Robert Clay, in his Marketing Wizdom blog, suggests that, while everyone utilizes selling skills in one way or another, very few salespeople have had formal training in selling technique or strategy.  And, too much of even formal training, he feels, is merely passing information from one person to another in a corporate setting.  Clay goes on to say, "Effective selling is not just a matter of a sales spiel, having the gift of gabor or using manipulative techniques."

Rather, Clay says, "Effective selling is a process of leading, guiding, educating and directing your buyers."  And, that's where an effective CRM system helps!

How can your sales agents lead, guide, educate or direct without some form of organization?  How can they keep track of who received a follow-up phone call or wanted more information about the school district?  And, the effective salesperson knows each prospect's needs and wants -- but very few can remember all of them after a day or two -- or, more importantly, a month!

CRM can bring organization and consistency to not only an organization -- but every participating salesperson.  It will help your agents communicate with prospects, nurture them, identify the best prospects and provide ongoing information oriented towards making a purchase decision.

Interested in how your agents can become better salespeople and increase sales?  We'd be happy to demo CRM 2.0 and talk about the power of the process!

New Home Sales Agents: Is there a Tablet in Your Future?

We've been talking about the Tablet Revolution over the last several weeks and... we wanted to check if you think there's a tablet in your future? And, if the answer is "Yes," how will you use it to sell?

Stainless or Black Appliances? Tile or wood floring? All here!

CPS has been putting SalesTouch featuring large, interactive touchscreens out into new home sales offices, information centers and leasing offices for about 4 years. 

Everyone tells us: People want the touch experience! There's no getting around the popularity of the SalesTouch experience.  Prospects like the interaction, they want information more quickly than a brochure typically provides and they like to self-serve.

Now, SalesBuilder Mobile is ready for the sales office! It puts all your community information in front of the prospect and makes it interactive in really exciting ways.  Wonder what the Plan 2 kitchen would look like with stainless appliances and a tile floor? And, what the cost would be? It's all there at your fingertips!

So...here's the big question for sales agents: how would you use SalesBuilder Mobile as part of your presentation? Introduce the community and let them self-serve? Or, use it during a home tour?

Will you be in Orlando for IBS2012? You're invited to stop by our booth (W4943) and let us know how the Tablet Revolution can help you sell more homes!

If you're with your construction team: send them over, too!  We have FieldConnect Mobile for them -- lot-by-lot construction scheduling on iOS and Android tablets!