Builders: Getting Proactive With Construction Data

Did you have a chance to read our last Blog (it's here!).

We highlighted a recent Builderonline article: Pain Points: Win or Learn by John McManus.  He focused on 3 things that matter most for builders this morning!

And, those 3 things are within every builder's control (vs. those you can't control such as weather, the economy, etc). Not just large builders, or public builders, or small mom-and-pop builders. All builders.

Information Helps Clarify Vision!

The first was sales.  The second is taking those sales to completions.

That is, the construction cycle. You're able to evaluate how your construction process is delivering by reviewing specific information: cycle time and, in turn,  profitability.

McManus suggests: you work with greater velocity or... you learn the pain.

Greater velocity can't be measured in the abstract, however.  Other factors -- and they are measurable -- have to come into the equation or profitability is a one-time gain with a short life.

What are you doing to consider those other variables? Do you know which vendors show up on time, or have the highest level of rework, have safety issues consistently, always fail field inspections? That information helps shape a long range vision of your construction cycle and help deliver consistently better results.

We're suggesting FieldCollaborate -- including the  available web Portal for vendors and home buyers -- will help.  It's not just scheduling but reporting on quality items, delivery times, subcontractor consistency, safety assessments and punch items.  It all helps highlight factors impacting your construction cycle and allows you to be proactive about the next lot, phase and community -- and design for long-term profitability.

Builders: Proactive Translates Well to Productive and Profitable

Builderonline's recent Pain Points: Win or Learn article by John McManus highlighted a timely point: 3 things matter most for builders this morning!

And, all 3 things are within every builder's control (vs. those you can't control such as weather, the economy, etc). Not just large builders, or public builders, or small mom-and-pop builders. All builders.

This Blog will focus on the first controllable: sales.  Everyone has their eye on trends, projections and actual sales. Sales are important because they're not just a clearly identifiable way to measure actual vs. budget but provide insight into what your buyer profile is looking for in a home and where your product stands in terms of delivering.

What are you doing to make sure your story is being told most effectively?

Using technology to tell your story!

Today's buyer -- whether Millennial, GenX or BabyBoomer -- is using technology to search, review and rate communities and homes.

Yesterday's broadcast marketing (same information to all participants) doesn't meet today's buyer's need for individual focused narrowcasting addressing their objectives.

Have you taken a look at interactive sales presentations?

Are your buyers focused on neighborhood, schools, recreation?  Tell that story with an interactive map highlighting the interesting, unusual and local favorites.

How about the variety of home customization options offered? Let your buyers mix/match the options to "build" their new home! Offer them the ability to "mark up" the plan with notes, names and wishes and then email it to study at home. This home shopper just transitioned from the brochure floor plan to their home!

Let technology not only tell your story but inform your buyer that you understand their stories, hopes, dreams and needs.  Every buyer segment responds to this message!

CPS has been providing interactive touchscreen systems since 2008; ask us to show you how SalesTouch can enhance your current marketing program and help address the first controllable: sales!