New Home Sales: 91% of Your Buyers Have Something in Common!

Back in April 2015, the Blog highlighted the statistic that 91% of home purchase decisions were made by women.  We noted some of the facts associated with women home buyers: they're more "connected," they're interested in relevant information and appreciate relatable content.

TecHomeBuilder featured an article recently titled The WOW Factor of Women-Centric Building and highlighted key elements critical to the home buying process:

Let Your Buyer Explore & Learn: This is the place for her!

(1) Make an emotional connection -- images really help you tell a story.  Take a look at the interactive touchscreen system designed for John Marshall multifamily property displayed to the left.  At a glance, you're able to put together a set of thoughts about the community, imagine the energy taking place on a daily basis and want to investigate further.

(2) Engage your buyer with stories -- tell visual stories so your home shopper can get to know you;  use language that speaks to her story such as "location, location, location" or "take a look what's available in our new neighborhood!"

We've blogged about relatable content previously: let your buyer know your community is the place for her!  You're going to need to do some discovery to determine not only the demographic of your audience but their drivers, too.  Sometimes, it's schools; other times, recreation, easy access to employment locations or health care facilities.  Take some time getting to know your buyer profile's back story in order to tell appropriate stories to your buyer!

Large touchscreens or tablets: Feel the energy!

(3) Develop and Use a Quality Presentation in your Sales Efforts -- here's where interactive presentations help you engage the shopper! Walk into an office (any office!) with what is called "passive signage" and then walk into another with an interactive presentation -- whether in a kiosk, on the wall or presented via tablet.  You can feel the energy, want to step up, and get engaged to start your own exploration journey!

There's more to the WOW factor -- keep an eye on the Blog!

And, contact us if you'd like to explore how an interactive presentation -- on a large touchscreen monitor or tablet -- can help you tell relatable and engaging stories about your community!

Builders: Add Drone Photography to Your Social Media

Saw an interesting statistic today:

Drone listings receive 60% more leads than traditional photographer listings!

The stat was accompanied by this thought:

The most important element is to capture the energy!

SalesTouch: capturing the energy generated with drone imagery!

Wouldn't you agree the same thought applies to a new home community, master plan development or multifamily property?  Your marketing collateral needs to speak to your buyer's emotions and there's no better way to encourage a home shopper to start considering how your community meets their needs than visual stimulation.

Home building is a natural for visuals -- telling a story inside and out.  Most builders utilize still photography in brochures and on their website. Have you considered upping your WOW! factor and adding drone photography?

Take a look at the downtown Richmond image used in the John Marshall interactive touchscreen system -- add in a "Try it!" highlighting specialties -- and who wouldn't want to start exploring how to be a part of this energy?

A recent article notes there's a fundamental shift happening in the real estate industry -- just as videos changed the music industry, professional video is transforming the internet and real estate industry. Consider that thought: there's a profound change and corresponding consumer expectation underway. We all need to include, at the minimum, an analysis of how drone photography might improve current visuals.

And, if you'd like to consider adding drone imagery to a SalesTouch interactive touchscreen presentation highlighting your community, any of us at CPS can assist.  Or, expand the use with our Social Media Wall combining traditional marketing copy/images with shared social media content.  We're able to capture the energy initiated by drone imagery and translate it into an engaging, interactive exploration of your community!

Builders: How Focused Are Your Sales/Marketing Efforts on the 91%?

Back in April 2015, the Blog highlighted the statistic that 91% of home purchase decisions were made by women.  We mentioned women are more "connected," they're interested in relevant information and appreciate relatable content.

Recently, TecHomeBuilder featured an article titled The WOW Factor of Women-Centric Building and highlighted several key factors women look for in the home buying process:

(1) Make an emotional connection -- images can really help with this item.  Take a look at the interactive touchscreen system designed for Newland's Tehaleh master plan community displayed below.  At a glance, you're able to put together a set of thoughts about the community, imagine the energy taking place on a daily basis and want to investigate further.

CPS' SalesTouch Helps Imagine Living Here!

(2) Engage your buyer with a story -- let your shopper get to know you and use language that speak to her such as "build a better life."

Didn't we talk about relatable content back in April?  Let your buyer know your community is the place for her!  You're going to need to do some discovery to determine not only the demographic of your audience but their drivers.  Sometimes, it's schools; other times, recreation, easy access to employment locations or health care facilities.  Take some time getting to know your buyer profile's back story in order to tell appropriate stories to your buyer!

Understanding the Back Story Helps You Tell Relatable Stories!

(3) Focus on a Quality Presentation -- here's where interactive presentations help you engage the shopper! Walk into an office (any office!) with what is called "passive signage" and then walk into another with interactive presentations -- whether in a kiosk, on the wall or presented via tablet.  You can feel the energy, will definitely get engaged and want to explore!

There's more to the WOW factor -- keep an eye on the Blog!