Builders: Let's Add Pets and Up Your Marketing Program!

Furry family members are influencing home-buying decisions!

Did you see the results from a recent SunTrust Mortgage:

33% of Millennials purchased their new home to have more room (either an improved space or yard) for their dog?

Let's call this a Pet Welcoming community!

What are you doing to make this important connection for home shoppers?

A super interesting article in FusionHappens.com suggests Millennials are particularly focused on including pets in their homebuying decision-making. FushionHappens asks: what are you doing to make this important connection:

•  Are you offering low-maintenance flooring?
• How do you message pet owners?
• Do you include happy dogs and owners in your ads and on your website?
• What about dog parks?

CPS SalesTouch is an interactive touch-based kiosk system designed to engage home shoppers from the minute they enter your sales office; don't you think this pet-friendly Parks & Trails section at Newland Communities' Tehaleh encourages a new pet-focused visitor to consider their community?

Go the Extra Step: Talk About How Your Floorplans Fit Their Lifestyle!

Millennials (and Boomers, by the way) are particularly interested in how a new home fits their lifestyle. For some, a family-focused kitchen is critical. For others, it's the "extra" room that can be a craft space, or a tasting room or a "man cave."

Yes! There's a Pet Room option here!

And, for pet owners: do you offer doggie doors or dog washing areas?

There's a great way to enhance your marketing for these lifestyle-focused buyers: interactive floorplans! 

Let your home shopper try out lifestyle ideas with touch and mix/match structural options and drag 'n drop furniture. Consider something as simple as re-purposing the "mud room" label!

There's nothing better for a potential buyer than seeing that you recognize their lifestyle is important. You might not know which element is critical but offering your buyer with the ability to visualize it is critical. 

Add Lifestyle Visualization to Your Sales Offices!

Interested in finding out more how you can help buyers see how your homes meet their objectives? CPS offers one-on-one demos; use this form and we'll schedule one with you!

Builders: Grab Millennial Interest with Pet-Friendly Interactives!

Have you heard results from the recent SunTrust Mortgage survey: 33% of Millennials purchased their new home to have more room (i.e., better space or a yard) for a dog?

Mary Cook's noted in a recemt Builder Developer, that Millennials are finally ready to move out of their parents' home and find their own. They're particularly interested in community, walkable neighborhoods, flexible floor plans and green features.

SalesTouch Highlights Your Pet-Friendly Initiatives!

Did you know a recent Builder article suggested: it's a smart bet to include pet-friendly features -- and to actively market them, as well.  

Take a look at the CPS SalesTouch presentation highlighting Hounds Hollow at the Tehaleh masterplan community in Washington. It's a key feature associated with the Parks & Trails portion of their interactive neighborhood exploration.

How would you feel, as a pet-owner, if you were shopping for a home at this new home community? Welcome, encouraged, confident you'd find other pet owners!

Lots of people have highlighted what Millennials are considering when looking for a home -- and, of course, square footage, location and amenities are factors. One jumps out that you might not have considered: Millennials love their dogs! And, pets are a key component in the home shopping decision!

Engage these home shoppers as soon as they enter your sales office with an interactive touchscreen presentation! They want to explore how your homes meet their lifestyle expectations -- and what better way than offering interactive floorplans with drag n' drop furniture that offers design opportunities at their fingertips? And, you have a great opportunity to introduce your pet features, as well!

CPS will be at featuring SalesTouch at the upcoming #IBS2018 in Orlando -- we're in Booth W5583.  Stop by and we can talk about how you can enhance your home shopper experience!

Interactive Touchscreens: All About Consumer Engagement

Consumer engagement is a very broad topic but... it's considered the lifeblood of an organization's marketing strategy.

SalesTouch: Making the Shift to Decision Simplicity!

How would you define it?  We suggest it is the interaction between a brand and its customers.  

When consumers make purchase decisions -- especially large dollar purchases like a new home -- they are doing more than buying a product; they are making a statement as to how the product resonates with their identity and lifestyle. 

How does your marketing collateral engage home shoppers and move beyond just product?

A Harvard Business Review article, To Keep Your Customers, Keep It Simple, suggests using a "decision simplicity index" to ask how easy is it for consumers to gather and understand information. The easier a brand makes the purchase decision journey, the higher the decision-simplicity score.  

Shifting the orientation toward decision simplicity, it is argued, is a significant change requiring marketing teams to rethink how and what to communicate.  Too much (information, product samples, views, floor plans....you name it!) can produce an excess of input leading to indecision.  Too much choice, in other words, often paralyzes decision-making.

Take a look at the Tehaleh SalesTouch interactive presentation image, above.  Can you see how it would resonate with identity and lifestyle -- as it defines what you will see as you engage: active lifestyle, family, outdoors, shopping/dining and homes.  Aren't you encouraged to jump in and explore?  Hasn't this SalesTouch interactive system simplified and personalized the journey toward purchasing at Tehaleh?

Take advantage of CPS' experience in developing engaging interactive presentations focused on presenting information simply, yet powerfully.  We can help your home shoppers get more engaged!