Leo Widrich, in a BufferApp blog available here, suggests we need to spend time understanding how our customers think -- and increased sales will result.
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| SalesTouch: Light Up Their Brain..and Go Green, too! |
He talks about 10 things you can apply today to get more customers; we've narrowed his list down to 3:
(1) Use Urgency the Smart Way -- creating a sense of urgency or scarcity is known to drive up sales (think: iPad, Elmo, Wii).
What Howard Leventhal suggests is critical: people tend to block out urgent messages if they aren't given information on how to followup!
There's a message for every builder: put your CRM to use! That means schedule follow-up activities for your agents (emails, phone call reminders, hard copy mailings) -- whether agent-generated or automatic.
(2) Make Their Brains Light Up 'Instantly" -- It's your brain's frontal cortex that is highly active when we think about waiting for something.
