Get Digital Benefits (and then some!) with a Social Media Wall

"You never get a second chance to make a first impression."

Do you recognize that well-known Will Rogers saying? Debbie Wilson-Dewitt suggests, in a recent DigitalSignageToday article, that it makes sense to apply it to digital walls, as well.  

Digital Signage Helps Your Brand Stand Out

Wilson-Dewitt says digital walls are intended to create a strong impression -- and that's consistent with the benefits associated with digital signage.  You're able to capture customer attention immediately and promote your message and content.

A Social Media Wall Engages, Entertains & Starts Conversations, too

Digital Amplifies Visual

Digital signage -- with its captivating color and graphic motion -- is typically a head-turner.  It grabs attention and provides a unique customer experience.

Did you know that a recent I Am Omnichannel study reports that 70% of customers think digital signage is entertaining? 

Social Media Enhances Community

CPS offers Social Media Wall -- a unique, ever-changing combination of digital signage, traditional marketing copy/images and social media content.  The walls offer an engaging focal point at locations that see a lot of traffic such as sales and leasing information centers.

How Can You Take a Wall Up a Notch?

Apart from size, what else needs to be considered when thinking about effective digital signage and a wall?

• Size matters, initially; but content keeps people engaged. That's where social really pays off!
• Walls can greet as well as provide information
• Use walls to communicate and reinforce branding
• Answer questions through wall content and images; it keeps audiences engaged, longer.
• Be Sure the wall is designed for your audience!

Take Advantage of a Value-Add!

Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization will benefit from one. You're able to take advantage of previously developed content, images and messaging -- and present them in a unique, digital format that will attract all sectors of your audience!

How to: Stay Competitive with Today's Empowered Consumers

You've probably seen and read articles about today's key words: market disruption. 

Technology is Driving Market Disruption

Social Media Wall: A Tool for Collaborative Consumption

We're going to address the type of market disruption being driven today by technology. 

All of us have experienced the shift in the balance of power between businesses and customers -- and much of that is a result of new and growing use of technology.

If you think about today's consumers, they're empowered -- by access to information and data.

Information is Available 24/7, Anywhere/Anytime

Today's shopper can locate the latest sales, pricing and availability -- without ever walking into a retail store, sales/leasing office or car lot. Some of that information has been offered by traditional media - radio, newspapers, magazines. Of course, access was constrained by publishing schedules, once/day delivery and the like.

Now, all of that information is available 24/7, anywhere/anytime -- and consumers also have the ability to test and compare information, too.  And, it's not just from the distribution side -- there are a wide variety of sites available to review, compare and test products and services.

Take a Look at Collaborative Consumption!

Also new is what's been called collaborative consumption. Today's shoppers bring friends -- just as they always have. But, they're "cloud" friends! These advisers are available through social media -- providing feedback, offering reviews, providing info as to sales and trends.

Take a look at CPS' Social Media Wall. It offers social content as well as traditional marketing images and copy. What's unique? It's curated so the business has the ability to determine how much and which social content to display. Your sales office now has the ability to collaborate with home shoppers, buyers and homeowners -- you've extended your data reach!

Social Media Walls are an Incredible Value-Add

Walls, says Debbie Wilson-Dewitt in a recent DigitalSignageToday article, are an incredible value-add. Walls can greet as well as provide information, answer questions and reinforce branding. CPS can help you design a Wall to meet your empowered audience!

When Thinking About Digital Walls: Go BIG!

"You never get a second chance to make a first impression."

That's a well-known Will Rogers saying and in a recent DigitalSignageToday article Debbie Wilson-Dewitt suggests it makes sense to apply it to digital walls, as well.  She says these walls are intended to create a strong impression.

Since the walls are typically placed in an entry area they're designed to make that first impression as lasting as possible and, for that, you need to go BIG or go home!

Social Media Wall at Wendell Falls

CPS offers Social Media Wall-- a unique, ever-changing combination of social media content and traditional marketing copy. Many of these walls have gone big and provide a terrific entrance focal point at new home information centers. 

Apart from size, what else needs to be considered when thinking about an effective wall?

• Size matters, initially; content keeps people looking. 
• Walls can greet as well as provide information.
• Use walls to communicate and reinforce branding. 
• Answer questions through wall content and images; it keeps people engaged, longer.
• Be sure the wall is designed for your audience.

Walls, says Wilson-Dewitt, are an incredible value-add and any kind of organization can benefit from them.

Heading to Orlando for IBS 2018? Visit CPS in Booth W5583 and let us help you imagine how this dynamic communications tool can leverage your social media content and create conversations!