Yes! 55+ Home Shoppers Value Engaging with Interactives

Today's home buying population includes three distinct demographics: Millennials, Gen Xers and Baby Boomers.

Every home shopper is looking for information!

Regardless of age, geography or economic status, home shoppers are empowered by an unprecented level of access to choice and information.

The challenge for today's sales and marketing professionals is to incorporate the shifts in economics, demographics and technologies into a meaningful sales office experience.

Zoe Miller, a principal at Computer Presentation Systems, says, "People ask us whether interactive touchscreen technology -- so  relevant for Gen Xers and Millennials -- would be used by Baby Boomers. We've found that Boomer home shoppers find CPS' SalesTouch to be an important part of their home shopping experience. They really appreciate the interactive floorplans with room options as well as drag 'n drop furniture placement as they are trying out new housing possibilities."

After all, it's not your father's (or mother's) sales office any longer! Home shoppers value a home shopping sales experience that allows them to dream and "make it their own." Boomers are the fastest growing segment on Facebook. Miller notes, "Regardless of age, home shoppers want information! Providing them with the ability to virtually walk the neighborhood and discover nearby shopping, dining and recreation -- and to explore community amenities -- answers their questions and moves them along in their decision-making."

Interested in finding out more about effective technology for 55+ home shoppers? CPS will be at IBS Orlando -- Booth W5583 in nextBUILD. Or, we'd love to hear from you via info@cpsusa.com!

Sales Training: How Do You Communicate Your Advantage?

Robert Clay, in his Marketing Wizdom Tips No. 1 & 2, suggests asking yourself, "Why should someone buy from me?"

Their unique Selling Proposition is very clear!

There are a number of components involved, in order to answer that question, including a Commitment Statement, a journey "Behind the Scenes," a Positioning Statement and an irresistible offer.  Have you developed any of those components? 

And, more importantly, how do your salespeople articulate these components?  Are they able to communicate your advantage to every prospect that walks in the door?  Interactive touchscreen systems can help; however, how your sales force addresses the components is critical.

That's where sales training comes into play! Everyone in your organization needs to be able to easily and clearly communicate your selling proposition -- and you need to be able to coach your agents through the communication process.

Are you attending IBS2012 in Orlando? There are a number of great Sales & Marketing seminars available at IBS and we'd like to suggest Pulse2012 - a free sales and marketing event featuring Jeff Shore -- a nationally know sales trainer.  Information is available here:

https://www.builderwebapps.com/pulse/