Harness the Power of Images in Your Sales and Leasing Centers

Do you receive those 1-minute Tuesday Tips from Brian Flook? Saw an interesting one recently: Did you know that the power of images is increasing?

SalesTouch: Powerful images provide a visual cue to explore

Flook asked that question and replied: Yes; images matter!  He goes on to note that real estate listings with 25+ images sell faster than those with only 10 photos.

Here at CPS we've long believed engaging home shoppers starts the moment they enter the sales office with SalesTouch, our interactive touchscreen system.  It doesn't just happen, of course! There needs to be a visual cue to invite the prospect to explore.

Visual cues not only invite attention, they encourage the visitor to engage and obtain more information! Whatever their reason for considering a purchase -- larger home, neighborhood, on-site amenities -- powerful imagery motivates movement.

Dynamic images engage home shoppers, encourage exploration

Take a look at Bella Collina:  elegant, Italian, scenic images along with copy about The Club, Golf Course and the Spirit of Tuscany.  You can imagine luxuriating in the Spa. What's the next step? Start touching to find out!

Compare Ramblewood Forest's imagery: luxury, large homes for family, a new neighborhood. Equally inviting, the same question arises, "how to find out more?" The next step isn't unknown: start touching to find out!

Flook suggests: storytelling via images clinches the deal -- long before any copy, no matter how well written!

Attending #IBSOrlando? CPS will be storytelling at Booth W5583 with SalesTouch, our interactive touchscreen system, and Social Media Wall!

Starting with Your Prospect in Mind!

Another short (he says "one minute" but...) and interesting Power Marketing/Brian Flook Tuesday Tip:

Every marketing effort MUST begin with the prospect in mind!

SalesTouch takes answers and gets interactive! 

In other words, take advantage of each marketing project to focus and ask questions such as:

• Who are my prospects?
• What are their interests?
• What is impacting them today?
• What are their dreams?

Asking these types of questions (and developing answers to them!) helps "get into the prospect's mind" so your content and messaging speaks directly to their wants!

What sorts of answers do you think helped create this CPS SalesTouch interactive touchscreen presentation?  How about 55+ demographic, relocating, family-oriented, looking for relaxation, love the outdoors!