Saturday, April 23, 2016

Builder Sales Offices and the Ever-Changing Consumer Landscape

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Generally, we focus on the new home sales, marketing and construction management landscape. Today we're adding a bit of a more "ret...
Wednesday, April 20, 2016

More on Toughest Job in Homebuilding

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Scott Sedam's had some really great articles recently in Pro Builder ; they include discussions on the current trade shortage (as in ski...
Saturday, April 16, 2016

More on Spring '16 Home Sales: Is a Reality Check Needed

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Super interesting BuilderOnLine article recently by John McManus, Spring 2016 Pain Points -- with some good commentary afterwards, as well...
Thursday, April 14, 2016

Spring Home Sales Look Promising: Are You Ready?

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Signs of Spring are all around us: budding flowers, pollen everywhere, gorgeous sunsets! And, the signs for a great new home Spring sellin...
Tuesday, April 12, 2016

Home Builders and Social Media: It's All About Visual

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A recent BuilderOnLine article by Jennifer Goodman interviewed Woody Stoudemire, president of X-Factor Web Marketing, to discuss the value ...
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Saturday, April 9, 2016

Get Proactive: Bring Your Interactive Tools to Your Buyers

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Have you ever thought to yourself: is my sales office the only place  for me to meet home shoppers and sell new homes? Take Your Marke...
Tuesday, April 5, 2016

How Do You Define Content Marketing?

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What do you think? Marketing is telling the world you're a rock star. Content marketing is showing your audience you live their...