Tuesday, September 29, 2015

Does Your Marketing Program Include Clienteling?

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Clienteling is the blending of digital and physical worlds in order to maximize the customer experience. Brick-and-mortar retailers have...
Friday, September 25, 2015

Homeshoppers Are Leaning Green -- How Are You Leaning?

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Think back over recent new home sales....do you recall buyers where price wasn't the key motivator in the purchase decision?  We're ...
Tuesday, September 15, 2015

Millennials and the "most convincing advertising"?

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Just saw an interesting blurb: "The most convincing advertising of all is seeing your own friends buying , wearing and using the pro...
Thursday, September 3, 2015

Making the Transition from Mobile-friendly to Mobile-first

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Kim Garst, writing in The Huffington Post , notes that it is hard to argue that social media has changed the face of digital marketing -- o...
Monday, August 31, 2015

Builders: How Focused Are Your Sales/Marketing Efforts on the 91%?

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Back in April 2015, the Blog highlighted the statistic that 91% of home purchase decisions were made by women.  We mentioned women are more...
Wednesday, August 19, 2015

Are Store Suggestion Boxes Past Their Prime?

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It's true: the old, wooden suggestion box with a slot on top is no doubt past its prime.  Also no longer relevant to today's shopper...
Wednesday, August 12, 2015

Builders: Are You on Track for Profit?

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ProBuilder , in August 2015, had a great article entitled The 12 Processes for Sustainable Profit with the subtitle:  How to establish sound...