Monday, January 19, 2015

Content Marketing: Telling Stories, Building Relationships

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How are you doing as far as all the terminology revolving around today's concept of Content Marketing? Grab your audience; encourage...
Tuesday, January 13, 2015

Social Media Engagement -- try it in your sales office!

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A recent Kyle Wong article in Forbes makes a strong statement regarding the value of social media :   Tradigital: adding digital enga...
Saturday, January 3, 2015

Closing Starts a New Relationship: Keeping in Positive Touch

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The all important Close of Escrow  date means many different things for those involved: home possession, funds transferred, commissions, sa...
Monday, August 18, 2014

Is anyone reading those flyers?

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Very interesting article by Jen Kline in a recent DigitalSignageToday (you can read  Nobody's reading those flyers   here ) suggesting ...
Friday, August 15, 2014

Energy Savings is Top of Mind for Buyers; Now What?

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We've all read how important energy savings are to today's home shopper.  Some marketing analysts say energy savings are considered ...
Wednesday, July 30, 2014

Putting Digital Tablets to Work in Your New Home Sales Office

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Did you know 2015 digital tablet sales are scheduled to surpass PC sales worldwide?  Tablets -- whether iPad, Android or Microsoft Surface -...
Tuesday, July 22, 2014

It's What You Say -- and How You Say It -- that Can Provide a Competitive Advantage

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There's a recent article in the Wall Street Journal by Stefanos Chen (you can read it online here ) noting sales agents in Los Angeles ...