Monday, August 18, 2014

Is anyone reading those flyers?

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Very interesting article by Jen Kline in a recent DigitalSignageToday (you can read  Nobody's reading those flyers   here ) suggesting ...
Friday, August 15, 2014

Energy Savings is Top of Mind for Buyers; Now What?

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We've all read how important energy savings are to today's home shopper.  Some marketing analysts say energy savings are considered ...
Wednesday, July 30, 2014

Putting Digital Tablets to Work in Your New Home Sales Office

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Did you know 2015 digital tablet sales are scheduled to surpass PC sales worldwide?  Tablets -- whether iPad, Android or Microsoft Surface -...
Tuesday, July 22, 2014

It's What You Say -- and How You Say It -- that Can Provide a Competitive Advantage

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There's a recent article in the Wall Street Journal by Stefanos Chen (you can read it online here ) noting sales agents in Los Angeles ...
Thursday, July 10, 2014

Turning Customers into Brand Ambassadors

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No doubt, you've heard the stories of businesses that G o Above & Beyond for their customers -- handwritten follow-up notes, baked ...
Tuesday, July 8, 2014

Twice as many American consumers prefer newly built homes!

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Were you aware of that statistic? It's discussed in a recent Builderonline article -- and based on an April 2014 Harris Poll. You can r...
Thursday, July 3, 2014

Retail Wait Warp: what can you do?

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Retail wait warp? Is this some new Star Trek activity? Not really, but...the term implies changing your retail customer's perception ...